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Virtual Football – More Than a Pandemic Fad for UK Bookies?

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Photo Source: Bulent Kilic/AFP/Getty

The global pandemic crisis may have led to a decline in wagering on real life sports matches, but eSports and virtual sports, like virtual football betting, have picked up the slack. That’s because UK bookies have been required to find alternative means to draw players to their sites and these markets seem to be the ticket.

That being said, virtual has already increased in volume for many brands even before COVID-19. For instance, Bet365, Coral and Betway are among several UK bookies that have put in a solid effort to enhance their virtual sports offering. This includes introducing promotions that target the simulated sports market, including sign up offers for new players.

Even London-listed gaming operator 888 Holdings is introducing new virtual sports games on 888Sport. It recently announced in June that it would be extending its partnership with Leap Gaming. The 3D virtual sports portfolio will include virtual football, tennis, horse racing, trotting, greyhounds, velodrome and speedway titles.

With so many leading football bookies in the UK looking to capitalize on the popularity of these simulated betting markets, especially when there is still no knowing when professional sports leagues, competitions and events will return to normal, there is a very good chance that virtual football and others will continue to thrive.

Why Are Virtual Sports and eSports So Popular?

Aside from the obvious lack of mainstream sports markets to bet on due to the coronavirus, it’s important to note that virtual sports and eSports betting previously gained popularity in the last decade among Millennials. This generation of sports bettors grew up playing (and often continue to play) virtual sports, eSports and fantasy sports.

In many ways virtual sports and eSports have changed the way we watch sports. Take eSports for example, instead of watching players compete on a field or race track, the players on these teams compete sitting behind PC screens as they play first-person shooter games like Counter-Strike, battle royale games like Fornite, or high speed strategy games like StarCraft.

Pre-pandemic, these events were held in massive stadiums filled with tens of thousands of fans cheering on the players as they attempted to win the huge cash prize pot. For now, during the COVID crisis, these events simply take place via a live stream on the internet as they once did, long before their popularity evolved them into multi-million-dollar-event stadium fillers.

As for virtual sports, as the name implies, these are digital games based on real sports, like football, tennis, greyhounds, horse racing, motor sports and so on. They are a selection of scheduled fixed odds games that use a random number generator (RNG) to decide the outcome. Punters watch the simulated game playout via video stream.

Punters like virtual sports for a number of reasons. Among the top reasons are that bettors are very familiar with the product and do not need to wait for a live match to watch their favorite sport. They simply login and access the virtual sports schedule to enjoy all the action. Even for those who aren’t familiar with this type of betting activity, it’s easy to take part. You don’t necessarily need to be knowledgeable about the sport to play. Additionally, typically bettors need to wait only between 90 seconds and three minutes to know the result of their bet.

Not Just a Pandemic Fad

Even though virtual football and other virtual sports may be new to some bettors, it has been steadily gaining ground over the past few years, long before the pandemic. For instance, players bet $600 million in the first 12 months after virtual sports betting was introduced in Greece in 2017. Likewise, in Italy, the share of virtual betting increased two times from 1.9% in 2017 to 3.8% in 2019.

Last year, Marin Wachter, the CEO and founder of virtual sports supplier Golden Race, revealed that virtual football was responsible for 79% of the company’s GGR (Gross Gaming Revenue) for 2019. Wachter believes that virtual sports has incredible potential to surpass sports betting revenue in the future, and he’s not the only one. According to E.B. Tucker, a senior analyst for Strategic Investor and Strategic Trader, based on US gambling trends in recent years, he believes that virtual sports betting will be the next $100 billion betting market in the nation.

 

Of course, for bookies to find success with virtual sports, they need to make sure that they are offering a quality product to customers, including cutting edge graphics, animations, streaming, a wide variety of sports and state-of-the-art RNG to ensure the fairness of the final outcome of the game.

Since this isn’t a problem for most of the major UK sportsbooks, virtual sports has proven and continues to prove itself to be a profitable business because of its low operating costs and consistent margins.

The reality is that the longer it takes for mainstream sports to return, the greater the odds that punters who are new to virtual sports will become more familiar with them and likely fonder of them as well. This being the case, the market’s growing fan base only serves to increase its profitability, which means its very likely that virtual sports will be more than a pandemic fad, with more bookies keen to invest in them for the long term.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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THE EVOLUTION OF GAMBLING IN SWITZERLAND – FROM PROHIBITION TO A DIGITAL BOOM

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THE EVOLUTION OF GAMBLING IN SWITZERLAND – FROM PROHIBITION TO A DIGITAL BOOM

 

Switzerland, renowned for its picturesque landscapes, exquisite chocolates, and financial prowess, is also home to a turbulent gambling landscape that has undergone significant changes throughout its history. Once considered immoral and prohibited on religious and social grounds, gambling in Switzerland is now steadily embracing change and adapting to modern times.

 

THE HISTORY OF SWISS BETTING

Over the centuries, the Swiss have dabbled in various forms of betting. The first Swiss casino opened in the 19th century, quickly establishing itself as a vital social and cultural hub. However, this golden era was short-lived, as just a month after the opulent Interlaken Casino’s debut in 1859, the Cantonal Government imposed a blanket ban on all forms of gambling.

Despite this prohibition, the Swiss ingeniously continued their gambling activities by wagering on a game known as “petits-chevaux”, involving miniature metal horses racing on a small circular track.

It wasn’t until the early 1990s that Switzerland began to slightly relax its gambling prohibitions, signaling a shift away from the long-standing moral stigma attached to gambling. Nonetheless, even with new legislation in place, the ban wasn’t fully overturned, allowing only limited-stakes casino gambling.

 

THE CURRENT SITUATION

As time progressed, the digital age brought forth online forms of betting, including sports betting, which led Swiss punters to spend substantial amounts abroad.

Motivated by both economic considerations and the rising number of gambling addicts, Swiss politicians decided it was time to modernize their outdated gambling regulations.

In January 2019, the Swiss government introduced a new Gaming Act that legalized online betting for the first time while blocking all foreign operators. The primary goals of the new gambling law were to enhance protection against gambling addiction and ensure a portion of gambling revenue was allocated for public welfare, all while adapting to the challenges of the digital era.

Consequently, Switzerland now boasts one of Europe’s strictest gambling regulatory frameworks, allowing only two public operators, Swisslos and Loterie Romande, to provide sports betting services. Similarly, online casino services are exclusively offered by licensed brick-and-mortar casinos.

To date, nearly 400 domains have been added to the official list of blacklisted sports betting operators, and Swiss telecommunication service providers automatically block these domains using DNS blocks.

While domain blocking is a deterrent measure, it has its limitations. Technologically adept punters can easily bypass these blocks using VPN clients. At the same time, blacklisted operators persistently seek ways to provide their services to Swiss customers, often resorting to frequent domain name changes.

With the surge of unregulated online betting in Switzerland, the need for reliable resources such as BookiesBonuses, which help Swiss punters navigate the complex betting landscape and discover the best betting options has never been more critical.

 

THE FUTURE OF GAMBLING IN SWITZERLAND

Switzerland’s gambling future remains uncertain due to stringent regulations that raise questions about their effectiveness and the pressing need for regulatory reforms that balance player protection with fostering a competitive and vibrant betting landscape.

While the intent behind these measures is to safeguard citizens, they have inadvertently limited options for Swiss punters. Consequently, a growing number of individuals have turned to international bookmakers known for providing a broader range of betting options, more competitive odds, and attractive bonuses.

In this ever-evolving industry, staying well informed about the latest developments, regulations, and the most reputable offshore bookmakers is crucial for those seeking the best sports betting experience. This knowledge empowers bettors to navigate the shifting Swiss betting scene and make well-informed decisions.

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Disparities in Brazilian Gambling Market Expose Socioeconomic Inequities

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The Brazilian gambling market is a dynamic and ever-growing industry that attracts individuals from various socioeconomic backgrounds. 

However, a closer analysis of the market by ENV Media reveals significant disparities, highlighting how certain segments of society are overrepresented while others are underrepresented. This article examines the distribution of active real money gamblers across different household brackets in Brazil and sheds light on the underlying socioeconomic inequities that contribute to this phenomenon.

 

The Overrepresentation of A-Level Households

Comprising only 2.9% of Brazilian households, A-Level households surprisingly make up 12% of the Brazilian gambling market. This overrepresentation raises questions about the factors driving individuals from these households to engage in gambling activities more frequently compared to their counterparts in other socioeconomic groups. 

It suggests that A-level households may have a higher disposable income or a greater inclination towards risk-taking behaviour, making them more prone to participating in gambling activities.

 

B1-B2 Households are Overrepresented yet Underrepresented

While B1-B2 households constitute 21.8% of the Brazilian population, they make up a striking 40% of active real money gamblers in the country. This disparity indicates that individuals from B1-B2 households are significantly overrepresented in the gambling market compared to their representation in the general population. It implies that this particular socioeconomic group might have easier access to gambling opportunities or possess higher discretionary income, allowing them to participate more actively in the industry.

 

C1-C2 Households Have Near Representation

In contrast to the overrepresentation of A-level and B1-B2 households, C1-C2 households demonstrate a nearly proportionate presence in the Brazilian gambling market. Comprising 47.4% of the Brazilian population, they account for 48% of active real money gamblers. This alignment between the population distribution and the gambling market participation suggests that individuals from C1-C2 households are engaging in gambling activities in line with their demographic representation.

 

Socioeconomic Factors at Play

The observed disparities in the Brazilian gambling market can be attributed to several underlying socioeconomic factors. A-level households, characterized by their higher income and potentially greater disposable wealth, may find gambling more accessible due to their financial resources. B1-B2 households, although overrepresented, may face financial constraints that prevent them from participating more actively. However, their higher representation could indicate the allure of gambling as a potential means to improve their economic situation.

The overrepresentation of certain socioeconomic groups in the Brazilian gambling market underscores existing inequalities within the country. It highlights disparities in income distribution, access to disposable income, and opportunities for upward mobility. Such imbalances can perpetuate a cycle of socioeconomic disadvantage, as individuals from lower socioeconomic backgrounds may be lured into gambling as a means to attain financial stability or escape their circumstances, further exacerbating their vulnerability.7JP

 

Addressing Socioeconomic Inequities

To address the disparities in the Brazilian gambling market and reduce socioeconomic inequities, a multifaceted approach is needed. Firstly, initiatives should focus on enhancing financial literacy and providing support to individuals from lower socioeconomic backgrounds, equipping them with the knowledge and tools to make informed decisions about gambling. 

One aspect that ENV Media has been working hard on pushing through its new casino brand, 7JP.com, is to focus heavily on responsible gambling practices. According to ENV Media’s COO, Shane Hand, it’s of vital importance that any and all brands that enter the Brazilian market have this front of mind.

Previously, we have worked extensively in the Indian gambling market and one thing that become very clear is that it is of utmost importance to safeguard players, especially those who fall into the lower wage earning brackets. These individuals are the most vulnerable to developing unsustainable gambling habits. It’s extremely important that brands considering entering the Brazilain market focus on promoting awareness campaigns and implementing stringent regulations to protect such people

Conclusion

The overrepresentation of A-level and B1-B2 households in the Brazilian gambling market, coupled with the near-representation of C1-C2 households, sheds light on the socioeconomic inequities that persist within the country. 

While A-level households and B1-B2 households are overrepresented, this indicates that certain socioeconomic factors, such as income and accessibility, play a role in shaping gambling behaviours. 

Recognizing and addressing these disparities is crucial to fostering a more equitable society and ensuring that gambling remains a form of entertainment rather than a path to socioeconomic distress for vulnerable individuals.

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RacingTV joins forces with 2mee

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RacingTV joins forces with 2mee

 

Affiliate powerhouse is allowing its operators to leverage the power of direct human messaging with trial campaigns hitting engagement rates of 38%

2mee, the Direct Human Messaging platform that helps online gambling companies take player communication and engagement to the next level, has joined forces with RacingTV so that the affiliate powerhouse can offer its technology to operators.

This means that online sportsbook brands working with RacingTV can create human hologram messages and use them to drive bettors to their sites.

RacingTV partners Bet Victor and SkyBet have been trialling the technology for several weeks now and across various campaigns have been able to achieve unrivalled rates of engagement and conversion.

One messaging campaign has performed particularly well with Bet Victor ambassador Harry Redknapp delivering a new player bonus offer which hit an engagement rate of 38% with his hologram message.

2mee’s patented technology allows gambling operators and affiliates to send Human Hologram Messages directly to customers in a way that demands their absolute attention.

It has been deployed by big-name brands such as BetFred and Sportsbet.io on their own websites and apps to leverage the power of emotional intelligence to boost acquisition and retention, and deliver KYC and compliance messaging with empathy.

Now operators can maximise their ambassadors and brand reach on third-party affiliate collateral as well.

2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.

James RileyCEO of 2mee, said: “We are thrilled to be working with the innovative team at RacingTV and for its operator partners to be able to use our technology to send direct human messages to bettors. This really does allow them to stand out from the crowd and take engagement and conversion to the next level.

“Emotional marketing is absolutely the most effective way to engage and communicate with consumers and what better way of fostering this connection than via a face-to-face message. 2mee allows operators and affiliates to do just that.”

Clive Cottrell at RacingTV, added: “Quite frankly, we haven’t seen engagement and conversion rates like it. While running hologram campaigns, both BetVictor and SkyBet were our top-performing brands on the pages where the hologram messages were active.

“As an affiliate, this not only allows us to acquire increased volumes of new customers to our operator partners, but we too benefit from enhanced engagement, conversion rates and affiliate revenue streams.”

Luke ZgagaHead of Acquisition UK at Bet Victor, said: “2mee’s value proposition through offering a unique human hologram message to prospects was exciting for us to test and exceeded our expectations. We saw strong results and far beyond the engagement levels we get with static image formats and look forward to working with them in the future.”

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