Allwyn is marking 30 years of National Lottery Scratchcards with a limited-edition “Scratch-Coin” giveaway at 10 selected UK retail partners. The coins will be available from Saturday, 23 May, on a first-come, first-served basis while stocks last.
The operator said each of the 10 “gold standard” retailers will receive 500 coins to hand out with any National Lottery Scratchcard purchase, including the new “£300,000 Birthday” Scratchcard. Allwyn said the card is priced at £2 and offers an overall 1 in 3.33 chance of winning, with a top prize of £300,000.
The Scratch-Coin was created in collaboration with artist and illustrator Hattie Stewart. The 10 participating retailers are: Go Local – 380 Dumbarton Road, Glasgow; Costcutter – 96–98 Bristol Street, Birmingham; Houghton & Wyton Community Shop – The Green, Houghton; New Southgate Food Centre – 137–141 High Road, London; Victoria Wine & Spiritz – 213–215 Scraptoft Lane, Leicester; Your Store – 11 Burwash Road, Brighton & Hove; Nisa Sevenways – 218 Derbyshire Lane West, Manchester; S And M Stores – 141 Southbank Road, Coventry; NASDA Stores – 9 The Street, Rayne, Braintree; and Jules Convenience (Premier) – 83-85 Haybridge Road, Telford.
Karl Southworth, Head of Field Sales at Allwyn, said: “As we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall. These ‘Scratch-coins’ are a brilliant way to recognise a small group of our ‘gold standard’ retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.
“That being said, we’re incredibly proud of our entire retail network — every one of our 43,500 partners plays a vital role in helping raise £33m for National Lottery-funded projects every week.” Stewart added: “Scratching is such a satisfying ritual. It’s about anticipation, excitement and that little moment of hope. I love that even now, people get creative with it when they don’t have a coin to hand, using keys, cards, rings, even their fingernails, but nothing quite beats doing it properly. I wanted the coin to feel fun, celebratory and full of personality.”
