15 articles
The National Lottery has started selling tickets for Powerball in the UK, with the first draw set for Thursday 23 July 2026 and an estimated £300 million jackpot. Allwyn, operator of The National Lottery, said tickets are available online via The National Lottery app and in retailers nationwide, priced at £4 per line. Allwyn said […]
National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app. Allwyn […]
New role covers Scratchcards performance, game strategy, brand and retail execution for The National Lottery operator in the UK. Allwyn UK, operator of The National Lottery, has appointed Nikki Vadera as Director of Scratchcards. The newly created role gives Vadera ownership of the Scratchcards category, including commercial performance, game design strategy, brand development and category […]
Allwyn, operator of The National Lottery, has launched a new, large-scale integrated summer marketing campaign to support the launch of new Lotto, a refreshed take on one of the UK’s most iconic games. Developed by creative agency VCCP and supported by Studio 59, Allwyn’s in-house creative and content studio, with media strategy and buying […]
Each £2 line now plays twice per draw night, lifting overall prize odds to 1-in-4.9 and targeting 345 millionaires a year. Allwyn will launch a new two-round format for the UK National Lottery’s Lotto on Wednesday 10 June, giving players two chances to win from a single £2 line. Tickets for the updated game went […]
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession. Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8. Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured […]
National Lottery operator, Allwyn, has partnered with UK-based rapid delivery platform Scoot to bring The National Lottery right to players’ doorsteps. The collaboration will allow customers located near participating Scoot retailers to add Scratchcards to their baskets and receive them as part of a rapid home delivery, making it easier than ever to enjoy […]
Allwyn is marking 30 years of National Lottery Scratchcards with a limited-edition “Scratch-Coin” giveaway at 10 selected UK retail partners. The coins will be available from Saturday, 23 May, on a first-come, first-served basis while stocks last. The operator said each of the 10 “gold standard” retailers will receive 500 coins to hand out with […]
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence. In summary, the claims alleged that the Gambling Commission had wrongly awarded the […]
Allwyn, operator of The National Lottery, will introduce a new two-round Lotto format from 7 June and plans to launch a UK-specific version of Powerball later this summer, subject to final regulatory approval. From 7 June, each £2 Lotto line will include two rounds per draw, giving players “two chances to win” from a single […]
Formula 1 and Allwyn have announced the extension of their Official Partnership, with the leading lottery-led entertainment company signing a new multi-year agreement following a successful first season in the sport, during which Formula 1 continued to reach a more diverse global audience of 827 million fans. The extension represents a significant opportunity to build […]
Allwyn has completed a £450m transformation of the UK National Lottery, the biggest transformation since its launch in 1994. Through meticulous planning, testing and execution, Allwyn delivered more than 30 new systems – moving tens of thousands of retailer records, 18 million player records and over three billion historical transactions from old platforms to new […]
Allwyn, operator of The National Lottery, has announced the launch of Studio 59, a new inhouse creative and content studio designed to strengthen how the brand creates, produces and distributes content across all channels. Studio 59 will open its doors in April 2026. The new studio is being created in response to the rapid shift […]
Allwyn, the operator of the National Lottery, has teamed up with Gopuff, the frontrunner in instant commerce, to deliver The National Lottery directly to players’ doorsteps. The rollout allows customers in 16 key cities throughout England and Wales to receive Scratchcards at their homes in as little as 15 minutes along with thousands of daily […]
Reading Time: < 1 minute A new British corporate identity called Allwyn has been created by Sazka Group to unify the group’s UK operations under a single brand. Allwyn has received the new transformational identity under the specialised agency which is based in London, North. This new brand identity would allow Sazka to take control […]