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Media Troopers targets Peru sports betting market ahead of 2026 World Cup

Adrienn Sarkany
May 22, 2026
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Media Troopers targets Peru sports betting market ahead of 2026 World Cup
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Media Troopers said it will enter Peru’s regulated market to provide sports betting and prediction market services ahead of the 2026 FIFA World Cup.

The company pointed to the 2026 FIFA World Cup—scheduled for 11 June to 19 July across the US, Canada, and Mexico—as a major driver for online wagering activity and said it aims to help operators prepare for higher demand.

Peru launched its regulated market in 2024. The country is home to more than 60 online operators, and the regulator has granted 120 licenses since launch, according to Media Troopers. The company said Peru’s regulated market was valued at $2.7 billion in 2024, with projections reaching $7.6 billion by 2033.

Media Troopers CEO Shmulik Segal compared Peru’s current phase to the early stages of regulated sports betting in the US. “Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal said.

Media Troopers said it will provide operators with soccer-focused marketing channels, access to publishers and affiliates, and localized features intended to help customer acquisition and engagement in Peru.

Adrienn Sarkany

Adrienn Sarkany

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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