- The expanded collaboration offers official, low-latency video for the highest levels of Swedish football to enhance Genius Sports’ BetVision.
- Genius Sports has created the market for premium, official data to support licensed sportsbooks worldwide.
Genius Sports Limited has broadened its official data collaboration with Svensk Elitfotboll (“SEF”), the regulatory authority for Sweden’s premier soccer leagues, to incorporate official, low-latency video that will enhance its acclaimed BetVision offering.
Genius Sports, via its exclusive partnership with the European Leagues, owns the rights to collect and commercialize official data from the Allsvenskan and Superettan competitions, collaborating with licensed sportsbooks around the world. Now, due to its enhanced collaboration with the SEF, Genius Sports will also obtain low-latency video content.
BetVision revolutionizes live betting by merging live streams with embedded betslips, comprehensive AI-driven player statistics, and micro markets – all in one engaging experience that effectively boosts average stake size, time spent in stream, and player retention.
BetVision includes content from Serie A, Ligue 1, Brasileiro Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers, and many other prominent football tournaments.
The Allsvenskan season for 2026 begins on Saturday, April 4, and continues until November, offering sportsbooks significant content during the summer in addition to the forthcoming World Cup.
This collaboration guarantees that Swedish football content is embedded within the world’s largest sportsbooks, maximizing the league’s commercial presence.
“Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide,” said Steven Burton, Chief Partnerships Officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”
“Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF. “This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.”
The partnership follows a comprehensive strategic review of SEF’s international data and video rights, carried out in collaboration with its advisor, Commercial Sports Media.
