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BET365 AND INCENTIVE GAMES ANNOUNCE LAUNCH OF PRIZE MATCHER, A NEW DAILY FREE-TO-PLAY GAME, EXCLUSIVELY ON BET365
bet365 is thrilled to announce the launch of its latest daily-free-to-play game, Prize Matcher, in partnership with leading B2B games provider, Incentive Games.
After months of meticulous development and seamless collaboration, bet365 are excited to build on the success of its previous free-to-play game, Unleash a Mercenary.
Prize Matcher presents a new and engaging experience – exclusive to the bet365 community – and is now available to players in multiple territories via the Games & Gaming on Sports products.
In Prize Matcher, players can earn prizes by collecting symbols throughout the week. Each day, three tiles can be revealed, with symbols collected and prizes to be claimed. Every Monday at 5pm local time, the game’s grid resets, offering fresh opportunities and surprises for the week ahead.
A particularly special feature is the Diamond symbol. Discovering this gem instantly rewards you with 5 Free Spins, no symbol matching required, ensuring the excitement never fades.
Amy O’Donnell, Head of Product at Incentive Games, said, “We are incredibly proud of the work that has gone into creating this new bet365 Games product. Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365. The game’s new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio.”
A bet365 spokesperson said, “Yet again Incentive Games have delivered on a brilliant free-to-play product for bet365. With customers able to uncover matching symbols and win Free Spins, Golden Chips or Free Bet Credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform.”
Players can access the game via: games.bet365.com/Play/PrizematcherF2P
New and eligible customers only. Free Bets are paid as Bet Credits. Returns exclude Bet Credits stake. Max. prize, time limits, bet/game restrictions and T&Cs apply. Registration required.
18+, Terms and Conditions Apply, registration required, GambleAware.org
The post BET365 AND INCENTIVE GAMES ANNOUNCE LAUNCH OF PRIZE MATCHER, A NEW DAILY FREE-TO-PLAY GAME, EXCLUSIVELY ON BET365 appeared first on European Gaming Industry News.

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GoldenRace presents new virtual football market Kinela X to tie up your profits
GoldenRace, leading developer and provider of cutting-edge betting solutions and virtual sports, recently announced the launch of Kinela X, an innovative new market for its acclaimed Virtual Football product.
Kinela X redefines the popular draw market by allowing players to bet on multiple draws within a single ticket, significantly enhancing engagement and potential payouts.
Already live for the leagues in Big5, Kinela X takes the standard draw market and turns it into something much more engaging. Players can now bet on 3 to 8 draws in a single ticket. The matches? All drawn from the top five leagues defined by each operator.
This change means that instead of relying on a single match to settle a bet, bettors can build a broader strategy across multiple matches. The more they include, the higher the potential payout.
Kinela X is also adaptable to different player profiles. Those looking for control can manually choose each match. Those chasing speed and high returns can use the Quick Pick feature to generate the highest payout combinations in just one tap.
Add to that realistic odds, fast-paced gameplay and the immersive GoldenRace’s Virtual Football, and you get a market that feels familiar – but plays completely differently.
Of course, none of this would work without the foundation, Big5. Which is already doing heavy lifting for operators. It merges five leagues into one screen. It runs on over 40 betting markets. It streams live video. And it’s mobile-first by design. Add tools like the Easy Wins Tracker and Predefined Combi Bets, and you’ve got one of the most complete Virtual Football products in the industry.
For Retail, the same market is available within our Virtual Football leagues product – bringing a strategic new option to terminal players. Get a full view on our new Retail product here.
With Kinela X, GoldenRace continues to expand the possibilities of Virtual Football – providing operators with new ways to boost ticket value, session time and player engagement.
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REEVO Announces Partnership with Tequity
REEVO has announced a new partnership with Tequity, the powerhouse behind White Label Originals, a next-gen studio reimagining instant games for today’s players.
This exciting collaboration will see REEVO integrate White Label Originals’ fast, fun and provably fair instant games into its rapidly growing platform, unlocking access for hundreds of top-tier operators around the world. With a shared mission of redefining user experience and delivering frictionless, high-impact gameplay, REEVO and Tequity are aligned to lead the future of iGaming innovation.
White Label Originals by Tequity is renowned for its “fun-first” philosophy, delivering games that are not only lightning-fast and intuitive but also built with transparency and fairness at their core. Through this integration, REEVO operators will now be able to offer their players a new level of entertainment, games that are accessible in seconds, engaging from the first tap and engineered for trust.
“We are thrilled to be partnered up with a top-tier aggregator such as REEVO. This means we will have easy access to all their operators for broader reach of our games. It’s a huge step toward bringing our instant gaming vision to more players globally,” said Tanya Axisa, Commercial Director at Tequity.
REEVO continues to solidify its role as the go-to hub for innovative and high-performing content, helping operators scale their offering with seamless integrations, customisable tools and a portfolio that never stops growing.
“Partnering with Tequity and their trailblazing studio White Label Originals is a natural fit for REEVO. They’re doing exactly what the modern player craves: fun, fast, and fair experiences and we’re excited to amplify that across our network,” said Daniel Cuc, Head of Account Management at REEVO.
The post REEVO Announces Partnership with Tequity appeared first on European Gaming Industry News.
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711 Casino and Cherry Play join forces
Popular Dutch online casino brand adds provider’s content to its lobby while also taking advantage of its smart subscription-based commercial model
711 Casino has become the latest operator in the Netherlands to enter a content deal with Cherry Play, the exciting studio that offers a unique subscription-based commercial model.
The deal sees players at 711 Casino gain access to a suite of slot games proven to hit the mark with Dutch players. This includes Super Coin, Chef Super Bet plus few others that are already available to the network.
Cherry Play’s games are developed on Bragg Gaming’s advanced technology stack to ensure the highest quality for the player and a smooth, seamless integration for the operator.
But what makes Cherry Play really stand out is its unique commercial model which sees operators pay for its content on a subscription-based licensing basis.
This allows operators to give their games better lobby positioning and put greater promotional spend behind titles knowing they get to keep the majority of revenue generated.
The studio has really made a splash since hitting the market this January, rolling out its first run of titles and signing a string of operator partnerships in the Netherlands.
Olga Bejela, CEO of Cherry Play, said: “It’s great to see players at 711 Casino be able to experience our slots for the first time.
“That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.
“We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”
Gilles de Backer, Chief Operating Officer at 711 Casino, added: “Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us.
“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.
“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business.”
The post 711 Casino and Cherry Play join forces appeared first on European Gaming Industry News.
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