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BETER strikes partnership with SportyBet
Leading provider of next-generation betting content and data to supply its fast-paced esports and sports tournaments to prominent emerging markets operator
BETER, the industry’s leading betting content and data provider, has agreed a partnership with leading emerging markets operator Sporty Group, owner of the SportyBet brand and platform.
Under the deal, SportyBet`s players gain access to BETER’s in-house Setka Cup table tennis and ESportsBattle tournaments. Initially, the latter includes eFootball and eBasketball with eHockey and CS2 to follow.
BETER arranges over 45,000 monthly events across eight esports and sports disciplines, providing an unrivalled betting experience that combines 24/7 streaming, real-time data, and odds with sustained 7.5%+ margin retention. All of these specifics ensure the best value for operators and their players.
The deal with SportyBet, already a Tier 1 operator across Africa with ambitious growth plans in Latin America, marks BETER’s first deal with a Tier 1 operator in Africa, where it expects to strike partnerships with similar such operators so they too can offer its next-generation betting products and experiences to bettors. The new deal means both companies have formed a strong collaboration to provide players with 24/7 fast-paced content, and round-the-clock support.
Gal Ehrlich, CEO of BETER, said: “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators.
“Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise and BETER is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.”
Chuck Robinson, CRO at BETER, added: “Africa is an emerging market where our fast-paced sports and esports content offers the rapid action that players are seeking.
“By working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region.”
Gregory Parsons, VP of Business Development at Sporty Group, said: “We believe in offering our users engaging and relevant content and, considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally.
“Our players seek a round-the-clock betting experience, and want to wager on big action quickly. This is why BETER’s fast sports and esports content is the ideal solution for us.”
The post BETER strikes partnership with SportyBet appeared first on European Gaming Industry News.
Latest News
Play’n GO announces exclusive game launch with Hard Rock Bet
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.
Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.
The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.”
Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.”
To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com.
The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.
Latest News
Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Here’s how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino
SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.
Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.
To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”
RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”
This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.
Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.
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