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Alpha Affiliates Wraps Up a Successful 2023, Announcing the Winners of the Affiliate Race!



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Alpha Affiliates, the leading direct advertiser for the iGaming industry, proudly reflects on a year of great achievements and milestones. The company, known for its innovative approach to affiliate marketing in the iGaming sector, has experienced remarkable growth in all facets of its operations, solidifying its position as a leader in the industry.

To mark the occasion, Alpha Affiliates is proud to announce the winners of its inaugural Affiliate Race who will shortly be receiving their well-deserved rewards.


Significant Milestones and Market Expansion

In 2023, Alpha Affiliates achieved a 30% increase in affiliate partners, consolidating itself as a preferred choice among affiliates.

Amidst rapid growth, Alpha Affiliates launched four new cutting-edge casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity. These additions to its portfolio not only showcased the company’s commitment to providing diverse gaming experiences, but also contributed to its status as a dynamic force in the iGaming industry.

Geographical market expansion was a key strategic move in 2023, with Alpha Affiliates making significant strides in new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This geographic diversification not only broadened its reach, but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.


Partnerships, Collaborations and Awards

Alpha Affiliates celebrated its 11th anniversary in grand style by hosting a 200K EUR Affiliate Race for its partners, and hosting a milestone party in Cyprus, a testament to the company’s commitment to fostering a sense of community with its affiliate network. This is further exemplified by the new partnerships formed with niche media entities, including Affpapa, Affiverse Media, Global Gambling News, and SiGMA World. These collaborations bolstered the company’s reach and ensured its presence at the forefront of industry discussions and developments.

The company also proudly secured the Affpapa Award, and the team’s participation in six major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus, and SiGMA Malta, further cemented its status as an industry leader and innovator. During SiGMA Malta, the company showed its social and collaborative nature in its popular booth, where it showcased a preview of its cutting-edge affiliate platform, provided exclusive merchandise, engaged in stimulating conversation on industry trends and raffled €7,500 with participants.


The Affiliate Race 

Part of its creativity has come from launching innovative events and competitions. From October 15th to December 25th, Alpha Affiliates hosted the Affiliate Race, where top partners competed for prizes and Hall of Fame spots.

With over €200,000 at stake, the top 30 partners, excelling in Net Gaming Revenue (NGR), will soon receive their well-deserved rewards. The top 5 will additionally be honored with exclusive branded rings, making this competition a remarkable success.

The race provided a unique opportunity to boost earnings, with similar opportunities ready for 2024 and beyond.

Affiliate managers will be personally reaching out to the winners very shortly.


Team Growth and Future Plans

The Alpha Affiliates team experienced substantial growth, with 30 new employees, including Irina Makarova as Chief Marketing Officer, and Irina Pisanko as Chief Product Officer. It also welcomed the promotion of Boris Pashnev to CEO in December. Alpha Affiliates will be continuing to expand its workforce in 2024, and is expected to grow by a further 20% in the new year.

2024 will be the year for expansion, both internally within teams, and regionally, strengthening its position in tier one and tier two markets, with eyes set on several new EU regions. The company will align its strategic moves with the company’s vision of becoming a global leader in the iGaming affiliate space.

As part of its brand expansion, Alpha Affiliates looks to solidify its media presence by attending key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC and SiGMA. The affiliate marketing company will also launch its brand new podcast series in partnership with Affiverse in January, looking at the latest trends and tips for affiliate marketing within the iGaming sector.

The company is inspired to achieve further greatness in 2024, and hopes its efforts will be recognised by the industry with more prestigious awards next year.

Boris P, CEO at Alpha Affiliates commented: 2023 has been full of exciting challenges and significant milestones for Alpha Affiliates. I am very proud of the hard work our ever-growing team has put in to gain traction across key markets, launch exciting new products and increase our affiliate base. Announcing the winners of our biggest and most ambitious contest for affiliates, partners and webmasters to date is an ideal way of capping off the year, and rewarding our affiliates who have been integral to our success. On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. It is their involvement which  made this a resounding success.

Looking ahead, 2024 is set to be a stand-out year for our company, as we continue to advance our services and products for our growing list of affiliates, collaborate with key partners in the industry, and expand our reach across new markets.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep



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G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep

  • G2 Gozen were crowned inaugural champions of Red Bull Instalock in 3-1 win against VCT Game Changers 2023 champions Shopify Rebellion
  • The invitational tournament ran from 20-21 April at the UK’s premier esports and gaming venue, the Red Bull Gaming Sphere in London
  • Red Bull Instalock brought together some of the best women’s VALORANT GC teams from around the world including G2 Gozen, GIANTX, Shopify Rebellion and Karmine Corp
  • The tournament was hosted by Yinsu Collins, with insights from Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman and an appearance from Megan “Megsoundslikeegg” Garner
  • AGON by AOC was the official Monitor Partner for Red Bull Instalock, providing cutting-edge AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1 ms response time, for the best in-game experience.

G2 Gozen have been crowned the inaugural Red Bull Instalock champions, claiming the victory across a weekend packed with exhilarating VALORANT matches and tactical plays. Streamed live from London’s premier esports and gaming venue, the Red Bull Gaming Sphere, Red Bull Instalock marked the UK’s first professional women’s VALORANT tournament of 2024.

Red Bull Instalock brought together four of the world’s best professional women’s VALORANT teams for a spectacle tournament, G2 Gozen, GIANTX, Karmine Crop, and 2023 VALORANT Champions Tour: Game Changers Championship winners Shopify Rebellion. Putting a unique twist on the traditional team composition, the competing teams were required to implement three of the game’s offensive class, duelists.

Red Bull Instalock quickly established itself as a high-stakes competition, with teams racing to dominate maps across a best-of-three format across the Upper Semi-Finals. The first game of the tournament saw powerhouse G2 Gozen battle it out against underdogs GIANTX, with GIANTX securing their position in the Upper Finals with a tiebreaker victory against G2 Gozen (2-1).

The second match featured North America’s Shopify Rebellion, who swiftly relegated the French force of Karmine Corp to the Lower Bracket (2-0). Facing off once again, G2 Gozen vanquished GIANTX in a Lower Bracket match underdog victory, securing themselves a position in the Grand Final to compete against Shopify Rebellion (2-0).

This Lower Bracket victory marked a turning point for G2 Gozen, who delivered a flawless masterclass in VALORANT against the North American titans Shopify Rebellion. The Grand Final was an intense showdown, pivoting to a best-of-five format in a battle for the crown. Shopify Rebellion started off strong, with a one-map lead, a reward following their success in the Semi-Finals, but G2 Gozen quickly closed in on that lead as they took the first and second maps. In a gripping third and final map, G2 Gozen swiftly closed out the tournament, claiming the win over the tournament frontrunners and Game Changers 2023 champions Shopify Rebellion (3-1).

The tournament also featured a show match featuring some of the UK’s most beloved VALORANT creators going head-to-head, including Talia Mar, Shan “ThePizzaWaffle” Hadden, Ella “Tenshi” Merry and Alexandra “LexieMariex” Butterfill. Hosted by British FNATIC content creator and partnered streamer Megan “Megsoundslikeegg” Garner, the nail biting creator show match saw Team Jupi take the win after a surprise comeback from Team Tenshi forced the match into overtime.

Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman were also part of the broadcast, providing live commentary and analysis.

Following the gripping grand finals, recently crowned Red Bull Instalock champion, G2 Gozen Pro and Red Bull Player Michaela “Mimi” Lintrup said: “We learned so much playing in this new format at Red Bull Instalock, how undisciplined people can be when playing something so chaotic. In the chaos, the thing that helped us to secure the win was to chill.”

Red Bull Instalock host Yinsu Collins also commented: “I loved my experience at the first ever Red Bull Instalock! The invited teams were incredibly competitive and tackled the format in a really unique way. Throughout the tournament, as the player’s normal game plan was out the window, we saw a lot of creativity, pros thinking on their feet, adaptation and some new approaches to how the game can be played.”

AGON by AOC, a global leader in gaming monitors, returned to join the Red Bull Gaming universe once again as the official Monitor Partner for Red Bull Instalock. Bringing the event to life and providing cutting-edge hardware for the esports tournament, AGON by AOC equipped the event with the AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1 ms response time for the best in-game experience.

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The post G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – April 15-21



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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Caesars Entertainment announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.

The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.

eCOGRA has been officially authorised by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection and certification (TIC) services in regulated markets across the globe.

Jennifer Shatley, a recognised expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director. Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils and gaming industry representatives to promote responsible gaming.

Odditt, a leading provider of innovative sports betting data, tools and analytics, has appointed Elaine Milardo as its new Chief Technology Officer (CTO). With over 25 years of experience in the data industry and key roles at DraftKings and Vistaprint, Elaine brings a wealth of expertise to Odditt’s growing team.


Trustly, the global leader in Open Banking Payments, and Light & Wonder, the leading cross-platform global games company, are bringing cashless, in-person deposits to casino floors with Light & Wonder’s cashless solution, RAPIDPLAY. Building on Trustly’s success with guaranteed payments in online sports betting and iGaming, Trustly will deliver the same seamless, quick and secure online payment experience to the physical casino floor.

Fintech company Sightline has entered into an exclusive partnership with compliance and anti-fraud technology solutions leader GeoComply to bolster the security and efficiency of digital transactions within the regulated gaming industry. Sightline will integrate GeoComply’s cutting-edge IDComply identity verification solution as well as GeoComply’s compliance-grade geolocation tools across its comprehensive suite of digital payment solutions for land-based casinos and online gaming operators.

BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.

SCCG Management has announced a joint venture investment with Numb3rs, an innovative all-in-one payment solution provider built for gaming operators. The partnership aims to transform the gaming sector by integrating Numb3rs’ proprietary tech stack, ECRYPT, into the marketplace, thereby offering a comprehensive suite of payment processing solutions.

The post Gaming Americas Weekly Roundup – April 15-21 appeared first on European Gaming Industry News.

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Payhound empowers LSports with a seamless solution to receive payments



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Fintech crypto company Payhound has been facilitating leading data provider LSports to accept payments from its clients.

As the premier data provider, LSports offers real-time sports data, providing operators with a competitive edge in the sports betting saturated market. By using Payhound’s solution, LSports can conveniently receive payments from its clients, significantly enhancing operational efficiency.

Established in 2018, Payhound’s mission is to enable businesses to handle cryptocurrencies with the same ease, security, and transparency as dealing with fiat currency. Through crypto, Payhound offers fast and efficient international payments, with security being a fundamental principle in all its operations.

Commenting on the partnership, a spokesperson for LSports stated: “Partnering with Payhound to optimize our payment solutions signifies a significant advancement in our global business strategy. This collaboration enables us to conduct transactions swiftly and securely, further bolstering our position as a premier data provider in the industry.”

Elton Dimech, Managing Director at Payhound, added: “We are delighted to service LSports.Through our platform, clients like LSports can easily receive payments, have such funds instantly converted into fiat, and as a result, greatly improve their operations and availability of funds. We look forward to continuing to be their reliable crypto partner in the future.”

Payhound is licensed by the Malta Financial Services Authority (MFSA) and is a holder of a Class 3 VFA License under the Virtual Financial Assets Act of 2018. The company has recently revealed its achievement of ISO 27001 certification for the second consecutive year.

The post Payhound empowers LSports with a seamless solution to receive payments appeared first on European Gaming Industry News.

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