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Alpha Affiliates Wraps Up a Successful 2023, Announcing the Winners of the Affiliate Race!
Alpha Affiliates, the leading direct advertiser for the iGaming industry, proudly reflects on a year of great achievements and milestones. The company, known for its innovative approach to affiliate marketing in the iGaming sector, has experienced remarkable growth in all facets of its operations, solidifying its position as a leader in the industry.
To mark the occasion, Alpha Affiliates is proud to announce the winners of its inaugural Affiliate Race who will shortly be receiving their well-deserved rewards.
Significant Milestones and Market Expansion
In 2023, Alpha Affiliates achieved a 30% increase in affiliate partners, consolidating itself as a preferred choice among affiliates.
Amidst rapid growth, Alpha Affiliates launched four new cutting-edge casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity. These additions to its portfolio not only showcased the company’s commitment to providing diverse gaming experiences, but also contributed to its status as a dynamic force in the iGaming industry.
Geographical market expansion was a key strategic move in 2023, with Alpha Affiliates making significant strides in new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This geographic diversification not only broadened its reach, but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.
Partnerships, Collaborations and Awards
Alpha Affiliates celebrated its 11th anniversary in grand style by hosting a 200K EUR Affiliate Race for its partners, and hosting a milestone party in Cyprus, a testament to the company’s commitment to fostering a sense of community with its affiliate network. This is further exemplified by the new partnerships formed with niche media entities, including Affpapa, Affiverse Media, Global Gambling News, and SiGMA World. These collaborations bolstered the company’s reach and ensured its presence at the forefront of industry discussions and developments.
The company also proudly secured the Affpapa Award, and the team’s participation in six major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus, and SiGMA Malta, further cemented its status as an industry leader and innovator. During SiGMA Malta, the company showed its social and collaborative nature in its popular booth, where it showcased a preview of its cutting-edge affiliate platform, provided exclusive merchandise, engaged in stimulating conversation on industry trends and raffled €7,500 with participants.
The Affiliate Race
Part of its creativity has come from launching innovative events and competitions. From October 15th to December 25th, Alpha Affiliates hosted the Affiliate Race, where top partners competed for prizes and Hall of Fame spots.
With over €200,000 at stake, the top 30 partners, excelling in Net Gaming Revenue (NGR), will soon receive their well-deserved rewards. The top 5 will additionally be honored with exclusive branded rings, making this competition a remarkable success.
The race provided a unique opportunity to boost earnings, with similar opportunities ready for 2024 and beyond.
Affiliate managers will be personally reaching out to the winners very shortly.
Team Growth and Future Plans
The Alpha Affiliates team experienced substantial growth, with 30 new employees, including Irina Makarova as Chief Marketing Officer, and Irina Pisanko as Chief Product Officer. It also welcomed the promotion of Boris Pashnev to CEO in December. Alpha Affiliates will be continuing to expand its workforce in 2024, and is expected to grow by a further 20% in the new year.
2024 will be the year for expansion, both internally within teams, and regionally, strengthening its position in tier one and tier two markets, with eyes set on several new EU regions. The company will align its strategic moves with the company’s vision of becoming a global leader in the iGaming affiliate space.
As part of its brand expansion, Alpha Affiliates looks to solidify its media presence by attending key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC and SiGMA. The affiliate marketing company will also launch its brand new podcast series in partnership with Affiverse in January, looking at the latest trends and tips for affiliate marketing within the iGaming sector.
The company is inspired to achieve further greatness in 2024, and hopes its efforts will be recognised by the industry with more prestigious awards next year.
Boris P, CEO at Alpha Affiliates commented: “2023 has been full of exciting challenges and significant milestones for Alpha Affiliates. I am very proud of the hard work our ever-growing team has put in to gain traction across key markets, launch exciting new products and increase our affiliate base. Announcing the winners of our biggest and most ambitious contest for affiliates, partners and webmasters to date is an ideal way of capping off the year, and rewarding our affiliates who have been integral to our success. On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. It is their involvement which made this a resounding success.
Looking ahead, 2024 is set to be a stand-out year for our company, as we continue to advance our services and products for our growing list of affiliates, collaborate with key partners in the industry, and expand our reach across new markets.”
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Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.
Among the number of benefits, Endorphina’s Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.
The post Endorphina Affiliate Hub: Huge Benefits for Affiliates appeared first on European Gaming Industry News.
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iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.
“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”
She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
The post iGB Affiliate attracts registrations from 55 nations in just six weeks appeared first on European Gaming Industry News.
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Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenoch’s top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bacta’s ‘Going for Growth’ theme set against the new political landscape punctuated by Labour’s landslide General Election victory in July and November’s election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bacta’s Executive Director (Government Relations) said: “First of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by July’s snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.”
He added: “Our keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!”
He continued: “The Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated £270 million in tax and contributes £1.9 billion to UK GDP.
The post Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention appeared first on European Gaming Industry News.
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