Vectiq Inc. has acquired PlayCanada.com from Catena Media US, Inc., as Alberta opens regulated online gaming to private operators on 13 July 2026. The deal hands Vectiq a Canada-facing iGaming media brand as the country adds its second major regulated province after Ontario’s iGaming Ontario framework.
PlayCanada.com covers casino, sports betting, poker and slots content across Canada, including Ontario and Alberta. Vectiq said the site’s long-running domain history and national reach make it a cornerstone asset as Alberta’s market launches.
“PlayCanada.com is a brand that Canadians have trusted for a generation,” said Pablo Ferreira, CEO of Vectiq. “Alberta’s regulated market will create an enormous demand for credible, province-literate guidance for players, and PlayCanada.com’s editorial depth and national footprint put us in an exceptional position to meet it.”
Catena Media framed the divestment as part of its MRKTPLAYS+ approach. “PlayCanada.com is passing to a partner well placed to take it further. Vectiq’s Canadian expertise and local presence make it ideally suited to grow the brand as Alberta opens up. This is our MRKTPLAYS+ strategy in action — backing strong partners to unlock more value in their markets. Canada remains an important market for Catena Media, and we’re glad to see PlayCanada.com in good hands as it enters its next chapter,” said Pierre Cadena, Chief Operating Officer of Catena Media.
Vectiq said its portfolio now includes MaxSpinz.com, described as an Ontario-focused casino and sweepstakes review platform, alongside PlayCanada.com’s national coverage. The company said it is building iGaming media properties designed to drive regulated player acquisition through editorial content, SEO, paid media, free-to-play game mechanics and CRM.
