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Light & Wonder Partners with Grand Casino Luzern
Light & Wonder Inc. is set to bring new worlds of play to online players in Switzerland for the first time, after signing a deal to launch its licensed OpenGaming aggregation platform with top operator Grand Casino Luzern. As market leader, Grand Casino Luzern dominates the Swiss online casino market with mycasino since its launch in August 2019.
The new deal is Light & Wonder’s first within the established, fast-growing regulated Swiss iGaming market, which according to the Swiss Federal Gaming Board (SFGB) produced GGR of $250 million in 2022.
Grand Casino Luzern’s online mycasino brand will gain access to a wide array of inspiring, entertaining content from in-house and later on exclusively offered Light & Wonder partner programme studios through OpenGaming. Titles including 88 FORTUNES, RAGING RHINO and SPARTACUS are some of the hits that will be available to enjoy initially, with further titles to be added in the coming months.
Light & Wonder’s first online entry in Switzerland further enhances the company’s stronghold in regulated European markets, where it has built upon a foundation of land-based success to deliver top-performing casino experiences across multiple platforms, in alliance with a broad range of operators. In Switzerland, the company already has a strong presence of Light & Wonder games on the casino floor real estate, thus there is an existing appetite in the market already for the games.
The company’s global omni-channel strategy has seen it extend its reach into new markets recently, notably across North America and Latin America, while a raft of studio M&A deals have been completed to further increase the scope of its iGaming content capabilities.
The move into the regulated market of Switzerland with Grand Casino Luzern is the latest key strategic move for Light & Wonder, reflecting its stated ambition to deliver an exciting, entertaining and responsible online casino games experience to players.
Magdalena Podhorska-Okolow, MD Europe at Light & Wonder, said: “The regulated online market in Switzerland has been performing very well. We are thrilled to be making our market entry with Grand Casino Luzern, a strong brand in Switzerland with a player base that appreciate content with land-based roots.
“We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern’s customers access to a comprehensive range of relevant, compelling entertainment.”
Wolfgang Bliem, CEO of Grand Casino Luzern, said: “Our constant goal is to provide players with the broadest range of casino games, including those containing the freshest innovations. Partnering with Light & Wonder and gaining access to household titles that players already love on the land-based side, allowing us to deliver the best content available within the regulated Swiss market.
“We look forward to rolling out the content exclusively on mycasino as we bring in Light & Wonder to the online market for the very first time delivering new worlds of play to our audience.”
Latest News
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
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ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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