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Taking the game to the next level: SKS365 presents Planetwin365’s flagship store in Rome
The B2B event took place yesterday in the company’s new betting&gaming hall in Rome: personalisation, digitalisation and entertainment are the pillars of the new concept “IN THE GAME”
Flexibility, customization and digitalization in the name of entertainment are the three key pillars that led the building of the new Planetwin365’s flagship store in Rome, the betting and gaming brand owned by SKS365 group. On Wednesday the 17th of May, a B2B event dedicated to the industry was held in a historic location for the city entertainment. Right here, in fact, stood the Extraball arcade, a cult location in the 1990s. A landmark from which SKS365 started a complete restyling, resulting in over 300 square meters of a brand-new store that provides a complete and cutting-edge offer of entertainment, following the innovative “IN THE GAME” concept.
Technological innovation, automation and security distinguish the hardware inside the shore: 12 channels are dedicated to horse racing, including 4 for live racing and 8 for odds display. This extra-large format will allow analysts’ real-time updates to be shown during the whole horse races. Another highlight is a 136-inch HD video wall, consisting of 6 mosaic screens and the possibility of placing sports bets and playing Virtual Sports in full autonomy thanks to the Betting Terminals positioned near the video wall. Located in the gaming machine room there is a suite of slots and videolotteries. Finally, special attention is paid to automation: in addition to the classic counters, there are also two new generation automatic cash machines from the supplier Cashlogic for money management, to ensure greater security and efficiency.
All this falls under a concept- ‘IN THE GAME’ – that puts the player at the center of the entertaining experience. In fact, the shop’s philosophy is focused on interactivity and to providing customers with a personalized experience based on their needs and fully integrated with the digital offer, following an omnichannel perspective. SKS365’s ambition is to take the simple usage of the products to a new level: the shop becomes a meeting point for immersive and multifunctional entertainment, and it is designed to maximize the social aspect of the game and to experience the passion for sport along with other people.
Special attention has also been paid to environmental sustainability: the shop’s activities will be almost entirely carried out in digital format, from posters to informative videos, to minimize paper usage. The massive use of LEDs will contribute to the low power consumption of the shop, which will also benefit from centralized and customized content management through the partner Net4Media.
“Planetwin365’s new flagship store is a fundamental step in SKS365’s mission, which is dedicated to all-round entertainment and the evolution of the player”, says Troy Cox, SKS365’s Chief Commercial Officer. “We are going towards a new dimension of gaming experience and it is important to provide our customers with an environment that meets their particular needs and encourages social interaction. The usability of the new shop and its technological efficiency are the starting point for achieving this goal, to which the architectural transparency of the shop will also contribute. We want our flagship store in Rome to become a reference point for all customers, a place to meet and socialize, as well as a place for entertainment”.
“Since many years we are investing in the retail network and it is fundamental to our omnichannel strategy that distinguishes all our activities”, continues Alexander Martin, CEO of SKS365. “In our vision, shops have to be comfortable and cosy places where people can meet and cultivate social relationships. Our customers are highly appreciating our entertaining shops and they enjoy football matches or other events with friends. In addition, we are offering a cutting-edge and engaging gaming experience. We have no doubt that the Planetwin365 flagship store will become not only a model for our future projects, but also a point of excellence for the whole industry.”

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Invitation to Kambi’s third quarter 2025 result presentation
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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.
The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.
Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox
Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e
The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.
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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA
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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.
IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.
The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.
The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:
- access to IBIA’s Monitoring and Alert Platform;
- the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
- strengthened international cooperation on sports integrity.
The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.”
Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.”
The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.
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Ygam achieve milestone of reaching 5 million young people
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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.
Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.
Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.
With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers.
Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities.
Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons.
Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”
But there’s so much more to do – help us reach the next 5 million…
The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.
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