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Taking the game to the next level: SKS365 presents Planetwin365’s flagship store in Rome

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The B2B event took place yesterday in the company’s new betting&gaming hall in Rome: personalisation, digitalisation and entertainment are the pillars of the new concept “IN THE GAME”

Flexibility, customization and digitalization in the name of entertainment are the three key pillars that led the building of the new Planetwin365’s flagship store in Rome, the betting and gaming brand owned by SKS365 group. On Wednesday the 17th of May, a B2B event dedicated to the industry was held in a historic location for the city entertainment. Right here, in fact, stood the Extraball arcade, a cult location in the 1990s. A landmark from which SKS365 started a complete restyling, resulting in over 300 square meters of a brand-new store that provides a complete and cutting-edge offer of entertainment, following the innovative “IN THE GAME” concept.

Technological innovation, automation and security distinguish the hardware inside the shore: 12 channels are dedicated to horse racing, including 4 for live racing and 8 for odds display. This extra-large format will allow analysts’ real-time updates to be shown during the whole horse races. Another highlight is a 136-inch HD video wall, consisting of 6 mosaic screens and the possibility of placing sports bets and playing Virtual Sports in full autonomy thanks to the Betting Terminals positioned near the video wall. Located in the gaming machine room there is a suite of slots and videolotteries. Finally, special attention is paid to automation: in addition to the classic counters, there are also two new generation automatic cash machines from the supplier Cashlogic for money management, to ensure greater security and efficiency.

All this falls under a concept- ‘IN THE GAME’ – that puts the player at the center of the entertaining experience. In fact, the shop’s philosophy is focused on interactivity and to providing customers with a personalized experience based on their needs and fully integrated with the digital offer, following an omnichannel perspective. SKS365’s ambition is to take the simple usage of the products to a new level: the shop becomes a meeting point for immersive and multifunctional entertainment, and it is designed to maximize the social aspect of the game and to experience the passion for sport along with other people.

Special attention has also been paid to environmental sustainability: the shop’s activities will be almost entirely carried out in digital format, from posters to informative videos, to minimize paper usage. The massive use of LEDs will contribute to the low power consumption of the shop, which will also benefit from centralized and customized content management through the partner Net4Media.

“Planetwin365’s new flagship store is a fundamental step in SKS365’s mission, which is dedicated to all-round entertainment and the evolution of the player”, says Troy Cox, SKS365’s Chief Commercial Officer. “We are going towards a new dimension of gaming experience and it is important to provide our customers with an environment that meets their particular needs and encourages social interaction. The usability of the new shop and its technological efficiency are the starting point for achieving this goal, to which the architectural transparency of the shop will also contribute. We want our flagship store in Rome to become a reference point for all customers, a place to meet and socialize, as well as a place for entertainment”.

“Since many years we are investing in the retail network and it is fundamental to our omnichannel strategy that distinguishes all our activities”, continues Alexander Martin, CEO of SKS365. “In our vision, shops have to be comfortable and cosy places where people can meet and cultivate social relationships. Our customers are highly appreciating our entertaining shops and they enjoy football matches or other events with friends. In addition, we are offering a cutting-edge and engaging gaming experience. We have no doubt that the Planetwin365 flagship store will become not only a model for our future projects, but also a point of excellence for the whole industry.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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