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Lion Gaming Sees Huge Potential For AI To Enhance B2B Platform Offerings

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Artificial Intelligence (AI) is no longer just a buzzword. It has become a powerful tool that has the potential to disrupt and revolutionize dozens of industries, and iGaming is no exception. B2C operators are already exploring ways to incorporate AI into their operation, and B2B platform providers need to keep up with the growing demand for these technologies. Lion Gaming has explored 7 areas where iGaming software providers can start incorporating artificial intelligence to take their platforms to the next level.

 

  1. Personalized Gaming Experiences

AI offers a personalized gaming experience to players by analyzing data and player preferences to provide recommendations on games. This not only enhances the overall gaming experience but can help increase player retention. By leaning on AI, providers can enable operators to remove some of the guesswork for their players, getting them into the game faster and keeping them engaged for longer. Personalized recommendations can also be used to offer curated promotions and bonuses to players, improving retention building initiatives. By leveraging AI to analyze player data and preferences, platform providers can facilitate more engaging playing experiences and gain an edge in the market.

 

  1. Fraud Detection and Prevention for Gambling Software Providers

AI can detect patterns of fraudulent behavior and prevent fraudulent transactions from occurring in online casinos. By analyzing large amounts of data, AI can flag potentially fraudulent activity such as multiple accounts associated with the same IP address or credit card, or unusual patterns of betting behavior. Many KYC and AML services offer these services, but by leveraging AI to protect the integrity of online casinos, platform providers can help operators build trust with both players and regulators.

 

  1. Customer Support

AI-powered chatbots can be used to provide 24/7 customer support to players. Chatbots can help players with common queries without navigating away from the page they’re on. Furthermore, chatbots can be used to gather feedback through surveys and questionnaires to analyze player behavior. AI-powered chatbots also have the ability to converse in many different languages, and engage in multiple conversations simultaneously. As a result, AI’s presence in iGaming will push the evolution of chatbots even further, and a platform provider’s ability to integrate this technology into operator sites will give those operators a competitive edge.

 

  1. Responsible Gambling

Everyone knows how important responsible gambling measures are online in the iGaming industry, and software providers need the means to provide a safe and enjoyable experience on the sites they support. AI can help software providers promote responsible gambling by detecting and analyzing player behavior. AI can detect any signs of problematic patterns, such as excessive spending or prolonged gameplay sessions, and provide recommendations based on this data. This information can then be used to provide support and guidance to players who may be at risk of developing problematic gambling habits. In the future, AI technology will be able to reach out to at-risk players without manual intervention from operators.

 

  1. Adaptive Marketing

We’re already seeing operators create marketing promotions based on player behavior and demand. AI technology can help supercharge these efforts by optimizing delivery of the right promotions to the right players at the right time. Marketing and advertising can be sizeable expense; AI can help mitigate some cost by making campaigns more efficient.

 

  1. AI, VR and the Metaverse

As VR becomes an increasingly disruptive technology in the iGaming space, AI will be needed more than ever to enhance player experience. AI algorithms can help create more realistic avatars, create an infinite combination of avatars for players to choose from, and allow interactions with them to be more authentic and immersive. Furthermore, AI helps boost security in the metaverse by detecting fraudulent behavior and potential cyber attacks.

 

  1. Compliance and Regulation

Compliance and regulation are arguably the two most important aspects of the online casino industry, and AI can help gambling software providers stay compliant with regulations and ensure that their operations are legal and transparent. As previously outlined, AI can be used to monitor transactions and detect any suspicious activity that may be related to money laundering or other fraudulent activities. Finally, AI can be used to detect instances where online casinos are failing to meet the requirements of the jurisdictions they operate in, and even predict when an operator will be at risk of breaches before they happen.

 

While “disrupt” may not be the right word, AI certainly has the potential to enhance core aspects of a platform provider’s offering. Providers who can successfully leverage AI will be far better positioned to provide operators with the tools they need to succeed in this space. If you are interested in integrating the latest technologies into your iGaming platform, look for a provider that shares the same innovative mindset as you. The key is to look for providers who are pushing the boundaries of what a platform can do, while integrating traditional gaming technologies to create a comprehensive offering.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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