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Thai R&B Artist D Gerrard Wows Fans at ESPL & Warner Music’s MuGa Arena
Esports Players League (ESPL) and Warner Music Thailand are pleased to share that the inaugural Music Gaming (MuGa) Arena Online Valorant Tournament, jointly hosted with Thai R&B singer & songwriter D Gerrard, has ended on a high note. The tournament concluded with an exclusive meet-and-greet event that has enabled players from the top 8 teams to meet with the artist.
MuGa Arena is a partnership between ESPL and Warner Music Thailand to produce engagement between music artists and music fans. The MuGa Arena Online Valorant Tournament with D Gerrard marks the first step of what would hopefully be the start of a new fan engagement experience where gaming meets music. MuGa Arena tournaments largely take place online, and will allow fans to go from consuming their favourite artists’ music and gaming content, to being a part of their gaming experience.
MuGa Arena Online Valorant Tournament
The MuGa Arena Online Valorant Tournament was launched in October 2022 to bring D Gerrard closer to his fans, creating authentic engagement combined with the power of esports. It featured a thrilling online Valorant tournament with 16 teams of 5, all battling to win exclusive merchandise, D Gerrard autographed memorabilia, and the opportunity to meet with the artist.
The tournament began its elimination rounds on the 7th and 8th of January 2023, before concluding on 25th February 2023 during the final showdown. Team Old Bois Club came out victorious against Team No Need Lineup and won the chance to play the ultimate showmatch with D Gerrard and his all-star team virtually on the same day.
D Gerrard Meet-and-Greet
D Gerrard, whose videos have gained over 500 million views on YouTube, made a live appearance at Warner Music Thailand headquarters to celebrate the conclusion of MuGa Arena’s first-ever tournament and to meet players from the top 8 teams. D Gerrard staged a live acoustic performance of hit songs – “Galaxy”, “Luxury”, and “Isekai”. His new song, currently untitled, was given an exclusive preview to fans during the meet-and-greet, as the unreleased track charted the artist’s history and passion for video games.
During a fan Q&A session, D Gerrard was asked on the similarities between music and gaming and what drew him to be the first MuGa Arena featured artist, to which he answered, “Cause they both are everywhere and both have a huge influence on my life!”
“Working with ESPL to bring MUGA to life has been a rewarding and educational experience. Being in the music business it’s refreshing to see what experts in other related fields are doing, and ESPL’s knowledge and experience in gaming and running tournaments brought MUGA to another level. It was a great joy to see D Gerrard enjoy his passion for music and gaming in the same event,” says Rafiq Ridzwan, Head of Domestic Marketing at Warner Music Thailand.
D Gerrard was joined by Ivy Fung, General Manager at ESPL in the prize giving ceremony to officially present tournament players with prizes consisting of D Gerrard-autographed baseball caps, ESPL merchandise and gaming peripherals.
Synergistic Opportunities
Earlier last year, Deloitte shared that an increasing number of younger gamers are finding music to be a big part of their gaming experience.1 Deloitte’s Digital Media Trends fall pulse survey pointed out 42% of Gen Z gamers reported that they “listen to other music while gaming”, and 34% “hear music in a game and then look it up online to stream or buy”. Further data revealed a strong relationship between Gen Z gamers and the music that they experience while gaming. This suggests opportunities for enhanced engagement through stronger partnerships between music and gaming companies, and for more seamless integration between their products.
“ESPL is very excited and pleased to be able to work with Warner Music Thailand and D Gerrard to bring music and gaming together for the communities involved. We are looking forward to more future collaborations to deliver this immersive experience to artists, fans, gamers and the masses alike,” said Fung.
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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
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Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
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