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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry

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  • Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
  • Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
  • Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth

Transforming Customers into Environmentalists and Humanitarians

MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Key Features of Meridian Donate:

  • Direct customer involvement: Customers are not just donors but active participants in CSR decisions
  • Diverse programs: Offers choices from global afforestation to local humanitarian efforts
  • Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF

Expanding Impact: A Year-by-Year Growth

The Meridian Donate platform has seen substantial growth in its scope and impact:

  • Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
  • National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
  • Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023

In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.

Continued Commitment to Innovation and Community Involvement

Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.

Recent Successes and Future Outlook

In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.

The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO celebrates multiple win at 5 Star Media Awards

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Play’n GO, the world’s leading casino entertainment provider, is today celebrating a five-award sweep in the coveted 5 Star Media Awards of 2024.  

The legendary games studio nabbed a second consecutive Slot Supplier of the Year award, as well as being named the RNG Casino Supplier of the Year. The company also secured three of 5 Star Media’s “Top 20” Awards for co-founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication, Andrew Pink. 

Play’n GO has enjoyed a landmark 2024, breaking new ground by entering the South African market, as well as expanding its US presence into what is now five states. 

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re always very pleased to have our work recognised at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. It’s very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap. We would like to thank 5 Star Media and the entire judging panel, as well as our entire team here at Play’n GO, without whom these award wins simply wouldn’t happen. On a personal level, I’d also like to express gratitude for the individual recognition of a 5 Star “Top 20” Award.” 

Stuart Trigwell, Director of Business Development at Play’n GO, added “I’d like to express a sincere thank you to 5 Star Media for being recognised in their “Top 20” Awards. We do our work not for individual accolades but for the success of the entire business, so it’s great to see Play’n GO so well represented across the board.” 

Andrew Pink, Head of Brand and Communication at Play’n GO, said “Play’n GO’s driving ambition is to be the best entertainment supplier there is. Aside from producing some of the most played games and best loved characters in the world, that ambition is often realised by things largely unseen by those outside the company. It’s extremely gratifying for everyone at Play’n GO to be recognised as Slot Supplier of the Year. Next year may just be our biggest and best yet.” 

The post Play’n GO celebrates multiple win at 5 Star Media Awards appeared first on European Gaming Industry News.

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Procedure to be followed by school clubs affiliating for the 2025 season

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Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.

MSSA promotes all  the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.

The choice is ultimately up to the school.

The various games offer unique opportunities to many South African learners. Many learners have been able to earn Regional, Provincial, and National Colours which have allowed them to earn bursaries and obtain first-class educations.

MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team. 
With the above in mind the MSSA has streamlined the process for schools to affiliate to the MSSA.
 

There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.

As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.

In order to affiliate, the completed Application for affiliation Form must be submitted to the MSSA.
 
Once the Board has approved a school’s affiliation, the school then needs to complete the Google Registration Page allocated to the school for the players and make payment.
 
All school members may participate in all events for which it qualifies. Such events include meetings, championships, courses, and so forth. 

Advantages of having a MSSA affiliated club: 
There are many advantages of having a MSSA affiliated club, such as:
  1. Being part of a community where your club has a real say in how things are done
  2. Being able to apply for National Lottery Funding – MSSA member clubs can apply for up to R800,000.00 in funding
  3. Being able to get assistance from your local government
  4. Experience increased media exposure of your events and your gamers
  5. Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
  6. Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.
MSSA’s Constitution
The Constitution forms the foundation of the MSSA. It guarantees members rights and governs the way that the MSSA operates. It can only be amended by a two-thirds majority at a Council Meeting. Please remember that Associations only have two (2) votes each, whereas member clubs have a representational vote, being:
  • Private clubsone vote per every five registered players, and
  • School clubs: one vote per every ten registered players.

MSSA’s General Regulations   
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed.   Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.

MSSA’s Discipline Specific Regulations   

The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.

Application for Affiliation form   
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.
Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.

Player Registration Form   

The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.

MSSA’s Letter of Undertaking   
The Letter of Undertaking is for all registered players who sit on any MSSA committee.

The post Procedure to be followed by school clubs affiliating for the 2025 season appeared first on European Gaming Industry News.

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hinterzimmer.io Partners with Tangelo Games to Deliver Engaging Social Slots Content to Sweepstakes and RMG Casinos

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hinterzimmer.io, a cutting-edge Remote Gaming Server (RGS) platform provider designed and created by industry veterans, is excited to announce a new partnership with Tangelo Games, an award-winning leader in social casino gaming. This collaboration will enable online casino operators and publishers to bring best-in-class social slots content to sweepstakes and real-money gaming (RMG) casinos. Tangelo Games’ extensive library of popular, proprietary social slot titles has captivated players in the U.S. and Europe for over a decade. With studios in Barcelona and Tel Aviv, Tangelo is widely recognized for its engaging, high-quality social casino experiences.

The partnership allows Tangelo Games’ content to be ported, hosted, and distributed through hinterzimmer.io for both RMG and social casino operators and publishers, simplifying the integration and delivery processes.

By leveraging their combined expertise, hinterzimmer.io and Tangelo Games have curated an exclusive selection of premium game titles—such as Goddess of Love, Get Rich, and Golden Unicorn—for an expanded global audience. Each of these games has achieved widespread success within the social casino sphere, and now hinterzimmer.io’s integration partners can offer this unique content to their player base, leveraging their access to exclusive content to differentiate their offering to players.

Robert Lenzhofer, CEO of hinterzimmer.io, said “This partnership is especially meaningful, as it allows us at hinterzimmer.io to distribute slot games that have been enjoyed by millions of social casino players worldwide. These titles are bound to be a hit across all gaming platforms. We’re thrilled to help Tangelo Games reach a broader audience, leveraging our distribution network to introduce their beautifully crafted games to even more players and to provide our partners with unique, exclusive content.”

The post hinterzimmer.io Partners with Tangelo Games to Deliver Engaging Social Slots Content to Sweepstakes and RMG Casinos appeared first on European Gaming Industry News.

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