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XSOLLA PARTNERS WITH MASTERCARD, TO PROVIDE PLAYERS WITH FRICTIONLESS, SECURE, AND REWARDING DIGITAL EXPERIENCES

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Xsolla, a leading global video game commerce company, announced new solutions and feature releases during their quarterly release week. Xsolla is partnering with Mastercard to simplify and customize the payment process for players and developers. Xsolla is also expanding its Digital Distribution Hub into the global telecommunications industry and its global audience of 7.3 billion mobile phone users. Lastly, developers will soon have a new way to reach a larger audience worldwide by connecting more players through the cloud and offering a new pay-as-you-go model.

“At Xsolla, we’re excited about the potential opportunities of cloud gaming. Our vision is to make gaming more widely available, to get games into the hands of more players, make them more accessible to anyone, anytime, and anywhere through the cloud,” said Chris Hewish, President of Xsolla. “We are committed to supporting developers. We make it easier for them to reach their audience by bringing together the streaming technology behind their games and giving them the power to create immersive branded online experiences for players worldwide.”

Pay With Points

Mastercard and global video game commerce company Xsolla announced plans to collaborate on frictionless, secure, and rewarding payments for gamers – from enhanced checkout experiences using credit card loyalty points to simple in-game currency gifting to improved creator payout processes and more. The partnership will combine Mastercard’s technology, network-level expertise, global scale, and trusted connections with Xsolla’s platform to create customizable and more accessible payment experiences for players, developers, and creators.

Mobile devices have been fueling gaming growth among all demographics and regions, with nearly 3.2 billion people – nearly half the world’s population – estimated to have played games in 2022. But the digital commerce experiences that fuel developers’ innovation in gaming have not kept pace with the growth. More than 40% of consumers say they need help to buy in-game currency, and more than 30% say it takes too many steps to make online gaming purchases. Nearly 30% say the gifting process could be more efficient, according to Mastercard research. 

Mastercard and Xsolla will work together to enable innovative card and account-based solutions and services to improve digital experiences in payments and beyond for gamers. To kickstart this game-changing partnership, for the first time, Mastercard cardholders will be able to use Pay with Points to seamlessly redeem their loyalty points for in-game purchases – this solution will be integrated into Xsolla’s Pay Station product. Players will also have the opportunity to gift in-game currency to friends and family. The companies are partnering to solve challenges in the gaming industry and prioritize consumer protections, including using Mastercard’s authentication and fraud detection capabilities to give parents control before their child makes in-game purchases.

Xsolla Digital Distribution Hub

The Digital Distribution Hub solution is a single portal for online and offline distribution channels and brands that create and distribute entertainment content for their users. With this solution, game developers can partner directly with telecommunications carriers to market, distribute and sell games and in-game goods through a single app or online portal, and for games to be included in carrier promotional bundles. Developers can provide their games and content to be distributed and sold through the carrier’s online store and webshop. 

Carriers can take advantage of Xsolla’s unique network by offering exclusive content, entertainment experiences, and promotions to acquire new users through games currently on Xsolla. They can also retain existing customers by providing exclusive gaming perks, content, and upgrades to which competing carriers would not have access. 

Through the Digital Distribution Hub, carriers can provide a wider variety of entertainment, content, and games to a diverse consumer base. At the same time, consumers can use their favorite carrier apps or digital marketplaces to make gaming-related transactions along with their everyday purchases – all in one place with a few clicks. 

Xsolla Cloud Gaming

Reaffirming its belief in the future of cloud technologies, Xsolla is powering its Cloud Gaming solution to help developers aggregate multiple technologies and streaming vendors with fewer steps and less time to help improve the speed to market for its partners. 

As the video game industry has grown over the past several years, so have the cloud-based technologies that help businesses operate. Xsolla plans to integrate the pre-built tools with local vendors and leverage the Xsolla global infrastructure to help create branded online experiences where players can play on any device. Xsolla believes that by bringing more games to the cloud, the integration costs and time to launch games will continue to decrease. 

With the launch of the Cloud Gaming solution, Xsolla will also help increase the availability of cloud-based games to players around the globe and provide them with the ability to pay as they go for their gaming experiences. Players can now demo games online previously unavailable to them in their region and only pay for the time they played the game. Developers will gain crucial insights into user behavior and revenue projections to aid in future game builds and updates for their players. With the cloud experience, everyone can win and enjoy the game. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SolutionsHub’s James O’Kelly Promoted to Head of Operations

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SolutionsHub, a leading expert in the licensing and maintenance of eGaming businesses, have confirmed that James O’Kelly has assumed a broader role in the senior management team to the position of Head of Operations.

James previously held the position of Operations Manager and has been instrumental in the success of clients during a period of significant growth for the business. With over 3 years at SolutionsHub, James has supported clients through successful licence applications and played a pivotal role establishing their operational bases in the Isle of Man.

In his new role, James will lead the delivery of SolutionsHub’s award-winning service suite, as well as implementing operational best practices and new technologies in line with the company’s strategy at a group level.

Lee Hills, Founder of the SolutionsHub Group, said: “James has been a key part of our team for more than 3 years. He has led from the front and is a shining example in delivering client centric, industry leading solutions for our partners. We’re incredibly proud to have supported James in his career growth and this promotion is a recognition of the hard work that James has put in during his time here.

“Our business has experienced rapid growth in the last 18 months, and with James onboard to manage our operations, we are confident that 2024 shall continue our growth expansion.”

James, Head of Operations at SolutionsHub, said: “I am excited to assume this new and more comprehensive role of building upon the strong foundations for our existing and potential partners.

“As a business and team, we are well placed to continue to deliver robust, scalable solutions and ensure that our partners can focus on building sucessful businesses. With the company’s rapid expansion and ambitious plans for the future, I would like to especially thank Lee and Nick for their incredible support and for the new opportunity to lead SolutionsHub’s operational initiatives.”

The post SolutionsHub’s James O’Kelly Promoted to Head of Operations appeared first on European Gaming Industry News.

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Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches

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Alpha Odds, Sportradar’s AI-driven personalised odds technology, boosted profits for sportsbook operators by an average of 15% during the UEFA European Championship Qualifying Matches. With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2 billion in global betting turnover, operators can maximize profits and manage risk by utilizing this product during the quadrennial tournament.

Launched in 2022, Alpha Odds leverages Sportradar’s advanced AI technology to more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds allows operators to generate bespoke betting prices in line with their risk exposure and liabilities.

As examples of how Alpha Odds increased profitability for operators during the UEFA Euro 2024 Qualifiers, where one team was heavily favoured, Alpha Odds helped clients manage risk in real-time and continue to accept bets as goals were tallied and the scoreline grew. Additionally, while a conventional odds service would have left operators vulnerable to a matchday of customer friendly results, such as all the favourites winning at home by two or more goals, Alpha Odds’ predictive capabilities enabled instant adjustments, safeguarding sportsbooks against significant losses, as a match unfolded.

Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar, said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”

Alpha Odds is available across Sportradar’s portfolio of betting markets for soccer and tennis, both pre-match and in-play. The solution will be expanded across basketball later in 2024.

The post Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches appeared first on European Gaming Industry News.

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eCOGRA Announces Leadership Transition

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eCOGRA, the leading Testing, Inspection, and Certification company serving the iGaming industry, announced two changes to its leadership structure.

Following a period of outstanding international growth, which has seen eCOGRA expand to 39 jurisdictional approvals, including most recently Peru and Brazil, as well as establish new offices in Europe and the US, the business announced Will Shuckburgh has been appointed to the newly created role of Group CEO from 1 July 2024. As part of the transition to a fully global business, the Company also announced Shaun McCallaghan, who has been with the Company for 16 years, the last 6 of which have been as CEO, will take on the new board role of Senior Director, Operations and Regulatory Affairs.

Will Shuckburgh brings a proven track record leading customer focused businesses through periods of high growth and international expansion. Will, who joined eCOGRA in January 2024, is set to assume the role of Group CEO, following a 6-month hand over period. He has previously held positions as Managing Director at Nectar, Executive Vice President & Chief Membership Officer at Rakuten, as well as Chief Executive Officer of Invincible Brands, amongst others. In these roles, he successfully designed and executed strategies, to achieve profitable growth across multiple markets where client experience was essential.

Shaun McCallaghan has been a driving force behind eCOGRA’s success in recent years. Shaun’s approach is underscored by hard work, unwavering client loyalty and service, and the building of robust regulatory business relationships. Shaun has played a key role in securing dual accreditations, expanding jurisdictional coverage, diversifying the service offering, and enlarging eCOGRA’s client and staff base, while also successfully extending Testing, Inspection, and Certification services into North and South America. These, amongst many other achievements, have helped eCOGRA continue to grow and support clients in the ever-changing regulatory environment in which they operate.

Shaun now looks forward to taking up his newly formed role of Senior Director, Operations and Regulatory Affairs. This role will focus on ensuring clients will continue to receive the same high quality and reliable services that they have been accustomed to from eCOGRA. Shaun will continue to be a member of the board.

Mark Brooker, the Group Chairman, said: “Will’s appointment brings fresh energy, insight and strategic vision, aligning perfectly with eCOGRA’s commitment to excellence across each of its markets. The changes also reflect eCOGRA’s commitment to stability and innovation, with Shaun continuing to play a key role in the Company’s future success through his new role of Senior Director, Operations and Regulatory Affairs.”

David Cowan, representing the majority shareholder Hanover Investors, commented: “This transition signifies a natural evolution in eCOGRA’s leadership landscape in response to the strong growth of the business. Shaun’s transition enables a more hands-on approach to delivery, ensuring eCOGRA’s expansion maintains the highest standards of service to positively elevate the client journey. Meanwhile, Will Shuckburgh, is a seasoned high-growth CEO with an impressive track record, who brings visionary leadership and transformative abilities to the business. Known for identifying and capitalising on emerging opportunities, Will’s focus on fostering a culture of collaboration, and continuous improvement will elevate eCOGRA’s global presence. Together Will and Shaun will maintain our steadfast commitment to excellence and have the full support of the Board and the Shareholders.”

The post eCOGRA Announces Leadership Transition appeared first on European Gaming Industry News.

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