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GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging

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GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.

The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.

“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”

Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.

Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.

Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”

Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.

The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.

Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.

“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”

The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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$1M Thunderpick World Championship 2024: Teams and Finals Details Announced!

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Thunderpick World Championship 2024 Announces Finals Dates and Teams

HEROIC, M80, Fnatic, and Falcons Among Teams to Compete for $1,000,000 Prize Pool in Championship Finals Commencing on Oct. 21

Thunderpick World Championship, a global professional CS2 tournament with a record-setting $1 million (USD) prize pool, announced today it will bring together the best players and teams in the world, including HEROIC, M80, Fnatic, and Falcons, to compete in its 2024 Finals, culminating in a two-day live event in Berlin, Germany on Nov. 2.

Leading up to the Grand Finals, teams — which also include Bestia, BIG Clan, BLEED, Cloud9, Imperial and Team Legacy — will compete in the online Group Stage on Oct. 21 to 25; and the Quarterfinals on Oct. 26. This follows six qualifier rounds across three global regions – Europe, North America and South America – which started in April.

“The Thunderpick World Championship 2024 is shaping up to be one of the most exciting tournaments of the year,” said Kelly Sanders, Head of Strategy for Thunderpick. “With the caliber of teams and record-setting prize pool, we can expect intense competition and high-quality gameplay that will captivate fans and players around the world.”

GRID is the official esports services provider and data partner of the Thunderpick World Championship. GRID’s comprehensive suite, featuring cutting-edge tournament tools, data visualization, and robust infrastructure, will be pivotal in enhancing the integrity, security, and commercial potential of the Thunderpick World Championship 2024.

This is the second year of the Thunderpick World Championship. In 2023, the total prize pool was $600,000 and FaZe Clan won the Grand Final.

 

The post $1M Thunderpick World Championship 2024: Teams and Finals Details Announced! appeared first on European Gaming Industry News.

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Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, a recognized expert in data analytics and gaming technology, will be a featured speaker at the upcoming Mid-Year Indian Gaming Association (IGA) conference at the Tulalip Resort Casino in Tulalip, Washington. He will deliver a presentation on the critical topic of “Safeguarding Data in AI-Enabled Tribal Casinos.”

As Artificial Intelligence (AI) continues to revolutionize the gaming industry, its integration into casino operations has opened new avenues for enhancing player experiences, optimizing business strategies, and improving overall security. In his session, Cardno will explore how AI is not just a tool for innovation but also a pivotal element in maintaining the integrity and safety of tribal casinos.

Cardno’s presentation will delve into several key areas:

  • Personalized Player Experiences: Demonstrating how AI can tailor game recommendations to individual players, creating more engaging and customized gaming experiences.
  • Advanced Security Measures: Highlighting AI’s capabilities in detecting and preventing fraudulent activities, ensuring a secure gaming environment.
  • Optimized Pricing Strategies: Discussing how AI can help casinos adjust pricing dynamically to maximize revenue and enhance profitability.
  • Enhanced Customer Service: Showcasing the use of AI-driven chatbots to provide efficient and personalized customer support, improving player satisfaction.
  • Refined Marketing Approaches: Examining how AI can refine marketing strategies for more targeted outreach, ensuring the right messages reach the right audiences.

Cardno will also provide insights into how AI-driven efficiencies can significantly reduce operational costs, allowing tribal casinos to allocate resources more effectively and make data-informed decisions that boost overall profitability.

“AI is transforming the landscape of casino operations, offering unprecedented opportunities for growth and innovation,” said Cardno. “However, with these advancements comes the critical responsibility of safeguarding data. My session will focus on how tribal casinos can leverage AI to enhance their operations while ensuring that data security remains a top priority.”

Victor Rocha, Conference Chair of the Indian Gaming Association, expressed his enthusiasm for Cardno’s participation. “We are thrilled to have Andrew Cardno speak at this year’s Mid-Year IGA conference,” said Rocha. “His expertise in AI and data analytics is unparalleled, and his insights on safeguarding data in AI-enabled tribal casinos come at a crucial time for our industry. This is an important topic that impacts the future of gaming, and we are excited to offer our attendees the opportunity to learn from one of the best in the field.”

The Mid-Year IGA conference is a premier event that brings together industry leaders, tribal gaming executives, and technology experts to discuss the latest trends and challenges in the gaming sector. Andrew Cardno’s presentation, on Wednesday September 18th at 9am, is expected to be one of the highlights of the conference, providing attendees with actionable insights into the future of AI in tribal casinos.

The post Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos appeared first on European Gaming Industry News.

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Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’

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MyAffiliates, a leading affiliate tracking software platform in the iGaming market, announces that their Group CEO, Clemence Dujardin, will be a key speaker at the forthcoming SBC Summit in Lisbon this month – providing insightful words on the future of the gaming industry as part of a highly coveted inspirational panel.

In 2023 Clemence Dujardin was recognised by iGB as one of the top 10 most influential women in the iGaming industry. Joining MyAffiliates in 2012, she is today their Group CEO, and highly well regarded across the industry. Her background spanned a number of  industry sectors, including affiliate management and affiliate software technology companies before joining MyAffiliates, based in Malta.

Her exceptional leadership and contributions have been recognised with prestigious awards, including Malta’s Best Gaming Woman Leader of the Year in 2018 and 2019 and CEO Woman Of The Year at SiGMA in 2021. .

Her panel speaker slot at the SBC Summit, Lisbon will take place on the Super Stage – MEO Arena at 11.30-12.15pm on Thursday 26th September. It will answer ‘The Big Question: What is Next for the Gambling industry?’

Clemence will explore the future of sports betting, casinos, and affiliations as the panel will delve into the latest trends shaping the gambling industry. Experts predict significant digital integration and regulatory shifts that will redefine the landscape – and something Clemence will articulate in order to provide invaluable insights into these transformative trends.

Clemence Dujardin, Group CEO at MyAffiliates comments, “With ever tighter regulation, combined with increasingly enhanced digital capabilities, the gambling sector continues to provide exciting opportunities across the industry for business and growth. We’re witnessing this in affiliate marketing for the sector, and have done for some time. I’m thrilled to be joining this inspiring panel at the SBC Summit. Lisbon and look forward to a valuable discussion.”

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007. In April 2024 it was publicly named as the ‘most used affiliate marketing software’ within the gaming industry following StatsDrone research.

As well as Clemence Dujardin, she will be accompanied at SBC Summit, Lisbon throughout by Milan Vucicevic, Head of Sales and Kurt Caruana, Brand Manager, both at MyAffiliates.

The post Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’ appeared first on European Gaming Industry News.

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