Latest News
GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging
GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.
The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.
“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”
Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.
Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.
Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”
Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.
The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.
Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.
“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”
The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.

Latest News
Goldex Casino by N1 Partners: a new brand tailored for top GEOs
N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.
Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.
Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.
Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.
With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.
On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.
The post Goldex Casino by N1 Partners: a new brand tailored for top GEOs appeared first on European Gaming Industry News.
Latest News
Goldex Casino by N1 Partners: a new brand tailored for top GEOs
N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.
Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.
Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.
Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.
With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.
On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.
Latest News
HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis
From his early days in digital marketing to leading one of the most dynamic affiliate networks in iGaming, Martins Lasmanis brings nearly two decades of hands-on experience and strategic insight to the table. In this edition of Community Voices, Martins reflects on the evolution of the industry, the bold moves that shaped Media 24’s growth, and how the company is embracing AI and a product-first mindset to stay ahead. Dive into his story of resilience, speed, and smart risk-taking — and what it takes to build a future-ready affiliate powerhouse.
Can you tell us about your journey into the iGaming industry, how your role and experiences have grown over the years, and what key lessons you’ve learned along the way?
I started in digital marketing about 18 years ago, focusing on SEO. I remember spending my first two weeks just reading everything I could find online. A lot of it turned out to be useless, but it gave me the basics. From there, I worked at a few companies, launched and sold my own digital marketing agency, and later became a freelancer.
In 2016, an affiliate marketer reached out to me through a mutual connection who recommended me based on previous work. I joined his company in 2017 as an employee. That move felt like a risk, but I saw potential.
I spent about four and a half years there. Over time, I started to see big opportunities in markets the company wasn’t willing to explore. Eventually, I decided to leave, sold my shares, and took a break. In May 2022, I joined Media 24.
One key lesson I’ve learned is that long-term consistency often matters more than one brilliant idea. And when you’re scaling fast, being agile and willing to adapt quickly is sometimes more important than being perfect.
After 8+ years in iGaming, what are the biggest changes you’ve seen in the industry, and how has Media 24 kept up with them? What key things have helped Media 24 stay strong?
Even though the industry never stops evolving, the fundamentals of affiliate marketing haven’t changed much. What has changed is the pace of Google updates. They are a constant source of stress for many SEO-focused affiliates. They now come one after another and sometimes have a big impact.
And now when AI begins to reshape how people search, affiliates will need to rethink how they attract organic traffic. In some cases, we’ve already seen that AI-driven results take away up to 30% of traffic from organic searches. Its growing impact means we should prepare for fundamental changes coming ahead.
What’s helped us most is staying extremely focused. We ran at a loss for almost two years after starting the company. It is often the reality when you are starting a SEO based business. It was incredibly stressful, we nearly ran out of money for salaries at one point. But we kept going with one plan — to make it work.
Now we have grown to 60+ websites, 300 partners and a team of over 50 people. And we didn’t aim for perfection, we aimed for progress. That speed-first mindset helped us significantly.
In a competitive industry like iGaming, looking back, can you think of an idea or plan that felt very risky at first but ended up being a big success for Media 24? What did you learn from that?
One of the riskier moves was our “plant seeds everywhere” strategy. We decided early on to enter almost every market where sports betting was popular. Around 90 GEOs in total. In some cases, the numbers said we shouldn’t bother doing that. But we trusted our instinct.
In that way we were able to quickly identify promising markets, then double down where the data started to make sense. It taught us that data is crucial, but so is intuition. Especially in an industry where emerging markets can surprise you.
It also helped us distribute risk. With presence on so many markets, external factors like Google updates or website blocking had a much smaller impact on the overall business. That made Media 24 much stronger and agile in the long run.
Does Media 24 use new technologies like AI? If so, how does using these technologies help the company get stronger or better at what it does?
Definitely. AI-powered tools have already helped us a lot. For example, we noticed a content formatting task that took our managers hours every day. It was repetitive and added up to dozens of lost hours weekly. So, we built an AI-powered algorithm to automate it. Now it takes just minutes, saving our team days and weeks of work each year.
We’re watching AI closely and see a lot of potential. A few months ago, we started developing an AI-first mindset across the team, setting up bi-monthly meetings and workshops to explore how we use these tools and what’s possible. It’s already changing how we work, and we hope to build up on that. The goal is to figure out how we can optimize our work processes and eliminate as many routine, repetitive tasks as possible. We want to free our employees as much time as possible to think, to create, to be proactive, and to create value.
If you could give one piece of advice to someone wanting to build a successful company in iGaming today, what would it be?
Focus on building something future-proof. That means strong partnerships, transparency, and a long-term mindset. In affiliate marketing, a lot of your success depends on trust. Both with users and with operators.
Also, don’t wait for everything to be perfect before launching. Start fast, learn fast, and improve as you go. The ability to move quickly is still one of the biggest advantages you can have in this space.
What are the main future plans for Media 24, and what kind of impact do you hope the company will have on the iGaming world in the years to come?
Our focus is on becoming a product-driven company. We’re seeing a shift in the industry, many affiliates are building tools and user experiences that go far beyond what was considered enough a few years ago. That’s the direction we’re heading as well.
The new generation of players wants better experiences. We hope Media 24 can play a leading role in creating what the future of affiliate marketing looks like. Agile, technological, and always focused on the user.
The post HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis appeared first on European Gaming Industry News.
-
Latest News3 months ago
Week 17/2025 slot games releases
-
Latest News3 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News3 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
-
Latest News3 months ago
Bojoko.com Surpasses €100 Million in All-Time Deposits Milestone
-
Latest News3 months ago
LeoVegas Group to Open a New Office in Leeds
-
Latest News2 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
You must be logged in to post a comment Login