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Petaverse Network Launching Immortal, Next Generation Digital Pets

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Petaverse Network, founded by ex-Rockstar Games and 2K Games industry legends Susan and Lee Cummings, backed by investment from the likes of Fabric Ventures, Animoca Brands, Sebastien Borget from The Sandbox Dapper Labs, Liberty City Ventures, 1UP Ventures and many more, will showcase the best of pioneering technology innovation at Pocket Gamer Connects this year.

 

Petaverse is set to shake up the Web3 world with an unrivaled tech stack that underpins one of the most ambitious Web3 projects to date. Petaverse’s digital cats, the first type of pet they will be introducing, are all verifiably unique. The 3D digital pets, far from being simple 2D images, are companions which you will be able to interact with across a broad range of experiences; and who have,not only physical, but also personality traits, designed to impact their behaviour.

 

“Our cats’ personality traits and physical characteristics exist deep in their metadata,” said Susan Cummings, Petaverse’s co-founder and CEO. “The metadata is like the cat’s own unique (and infinitely reinterpretable) digital DNA. An immortal digital pet designed to take with you wherever you live your digital life, in a wide variety of games and experiences,” continued Susan.

 

Web3 aficionados are getting excited about the project; access to Petaverse’s Whitelist is already highly sought after in Web3 circles. One of the most compelling aspects of the project is a cutting-edge augmented reality (AR) app that accompanies each digital cat – the “meme-o-tron”. The app (available on iPhone, Android, or in a browser), will allow the owner of the cat to bond with their pet and capture videos and pictures of their kitty wherever they are – at home, on holiday, or at work. The entertaining videos and pictures that the meme-o-tron produces are instantly shareable on all social media channels.

 

“It’s time for digital pets to level up and meet the needs of the modern digital world,” said co-founder and Chief Creative Officer, Lee Cummings. “Unlike all prior digital pet experiences,  our pets aren’t confined and shackled like those old pets were – loved and lost, trapped on an old device, in a dated art style.”

 

Petaverse’s ownership rights are also central to this new era of Web3 utility and Petaverse has developed their digital collectible Rights Agreement with a diligent, thoughtful, and practical approach to this nascent and very important aspect of Web3. Rights sit at the heart of the relationship between the creator and the community. “We have taken a sole licence approach to the rights agreement which means the owner has exclusive commercial and marketing rights to their unique pet. We will also be open sourcing the agreement for other teams who share our approach to use, free of charge,” adds Susan.

 

At Pocket Gamer Connects this year, Susan and the Petaverse team will be lifting the lid on the Petaverse tech stack, which they will provide free access to. This will empower teams to cheaply and rapidly build new experiences for Petaverse pets, as well as to add them to their existing Unity-based experiences.

 

“This year promises to be the biggest Pocket Gamer Connects ever, cementing PGC as the biggest mobile games and entertainment event. There’s a larger than ever contingent for web3 and interest in blockchain” said Chris James, CEO of Steel Media. “Susan will be showing developers Petaverse’s Unity-based tech stack – ‘Petacore’ and will explain how its digital collectibles bring pure entertainment, true value and enduring utility.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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