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Parimatch Tech: from restructuring to becoming one of Reuters’ 50 Leaders of Change



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Parimatch Tech was just named one of Reuters’ 50 Leaders of Change. In a project that highlights global companies leading the way towards a new tomorrow in a series of video documentaries, the company became an editor’s pick to showcase the innovativeness, technical focus, and sustainability of the modern online entertainment industry.

An achievement in itself, it becomes even more significant in the context in which Parimatch Tech has found itself over the past year. After the start of the Russian invasion of Ukraine, the company, as well as other businesses operating or originating from Ukraine, faced many challenges on an unprecedented scale. However, while maintaining its inherent flexibility and adaptability, Parimatch Tech took several steps that allowed it to gain momentum despite the war and its challenges.

Exiting from the markets of Russia and Belarus

As soon as Russia’s full-scale military invasion of Ukraine began, the Supervisory board of Parimatch Tech decided to withdraw the franchise from the aggressor country. The process of brand withdrawal from the market concluded on March 26 with the complete disconnection of the Parimatch platform from Russia. A few months later, in the summer, Parimatch Tech’s exit from the Belarus market also ended with the sale of the local business unit and the termination of all relations.

Refocusing strategic objectives

The disposal of several geos, as well as the general situation in the global market, raised questions about what awaits the company next. Parimatch Tech accelerated the implementation of long-standing plans to move into the B2B industry and during the year rolled out a set of products that it was ready to offer to operator customers:

  • iGaming platform, which is now one of the fastest-growing in Eastern Europe and successfully handles millions of active players; 
  • Parimatch brand franchise that grants access to the brand’s top-notch platform, reputable name, and a formidable list of global partnerships;
  • BaaS, or Business as a Service, combines all the advantages of the Parimatch Tech platform, industry expertise, and management excellence. 

Compliance of the product with the highest industry standards was confirmed by GLI19 and GLI33 certificates from Gaming Laboratories International (GLI). And the platform was shortlisted twice for prestigious industry awards: SBC Awards (Platform of the year) and EGR Operator Awards (In-house product category).

Supporting Ukrainian resilience

All of 2022’s achievements would be impossible without people who, despite the war, demonstrated fantastic performance in various areas. Support for Ukraine and Ukrainians, including the company’s employees, became the cornerstone of Parimatch Tech’s efforts in the past year. 

In May, the company opened a new office in Prague, the Czech Republic, which not only contributed to business expansion in Europe but also provided much-needed support for all displaced because of the war employees throughout Europe. In 2022, the Prague office grew from only ten people to over 65 employees. 

Parimatch Tech brought Ukraine-focused discussions on the international stage of Web Summit 2022 in Lisbon, Portugal. The resilience of Ukrainian businesses and their stories of despite-the-war success became, once again, an inspiration and a source of insights for over 70,000 Web Summit attendees. 

Since the first days of the invasion, Parimatch Tech and its people have helped Ukraine in its struggle for freedom: through donations, volunteering, coordination of corporate charity projects, and the work of the Parimatch Foundation. Previously focused on educational and sports projects for children, the Foundation has added projects aimed at helping Ukrainian women and children survive the war, get to safety, and take care of their physical and mental health. In 2022, over 600 civilians were evacuated from the war-affected areas, more than 60 tons of humanitarian aid was provided, and over  € 1 million was directed to help victims of the war.

This sustainable approach, as well as a strong tech core and focus on performance success became key factors in Parimatch Tech’s becoming one of Reuters’ 50 Leaders of Change. Whatever comes next for the company, it will continue using its cutting-edge technology and social causes to drive the industry into its sustainable technological future. 

We are on the verge of a very important change that will officially kickstart our B2B journey. The plans ahead of us are ambitious, yet we are up to the task because our core stays the same: the challenge is a part of our DNA. And with such drive, anything is possible! We will continue to grow and prevail, contributing to many victories of 2023,” said Evgen Belousov, Deputy CEO of Parimatch Tech. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Ancient mysteries await in 3 Oaks Gaming’s 3 Egypt Chests: Hold and Win



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Distributor’s newest release exhibits powerful Progress symbols

3 Oaks Gaming, an established distributor of iGaming content, has gone live with 3 Egypt Chests: Hold and Win, an action-packed adventure showcasing a trio of colourful Progress symbols alongside unique Boosters, paving the way to dig for hidden treasures.

Across 10 paylines, the slot’s biggest prizes lay within the fabled 3 Pots mechanic, with the Progress symbols the key to unlocking the riches on offer in this title.

Once the Hold and Win bonus round is activated, a red, blue or green Progress symbol uncovers one of the three modifiers – Multi Feature, Extra Feature and Double Feature.

Filling the Treasure Chest Meter with red Progress symbols begins the Multi Feature, where random multipliers boost the Bonus symbols, turbocharging the way for enhanced wins, while Blue Progress symbols grant access to the Extra Feature, increasing respins and prolonging the gametime.

The Double Bonus game transports users to an additional board, doubling the prize amount including two Grand Jackpots, worth 10,000x a player’s bet.

Additionally, when a Progress symbol appears alongside a Boost symbol, it collects all visible monetary values, bolstering a player’s winning prize pool.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “3 Egypt Chests: Hold and Win is a pulsating journey into ancient Egypt where pharaohs roam and guard the ancient treasure.

“The return of our 3 Pots Mechanic will undoubtedly prove popular once again with users as the trio of captivating Boosters elevates the gameplay and the overall player experience.”

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Stakelogic Live Signs Partnership with betFIRST in Belgium



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Popular Betsson Group brand becomes the latest Belgium operator to host Stakelogic Live’s full suite of games

betFIRST, a leading online casino and sport betting brand in Belgium owned by the Betsson Group, has put pen to paper on a deal with in-demand live casino content provider Stakelogic Live.

Stakelogic Live already has a strong presence in the Belgium market, working with several leading operators. It will now add the hugely popular website to its roster of partners, with the site gaining complete access to its live casino content.

As a result of this deal, players at betFIRST will now have a huge selection of exciting live casino games at their fingertips. Stakelogic Live has established itself as a must-have live casino provider, serving up a unique brand of thrilling live casino action broadcast live from state-of-the-art studios in The Netherlands and Malta.

Stakelogic Live’s catalogue of games includes immersive takes on popular classics such as American Blackjack, Speed Baccarat, and Auto Roulette, as well as a plethora of game-show-style titles, all of which can now be enjoyed in betFIRST s live casino lobby.

There is also the opportunity for players at to experience the exciting Super Wheel prize feature. This innovative prize, when triggered, gives players the chance to spin a giant money wheel, with instant-win prizes and a selection of action-packed up for grabs. 

Neil Tanti, Senior Sales Manager at Stakelogic, said:” betFIRST is an operator with a tremendous reputation and is an excellent partner to work alongside as we continue to cement our position as the leading live-casino content provider in the Belgium market.

As a studio, we go to great lengths to ensure our products are head and shoulders above the competition, priding ourselves on the highly engaging and immersive experiences we are able to offer players. Partnering with us enables betFIRST to stand out in what is a very competitive market. “

Julien Roux, CPO at betFIRST, said: At betFIRST, “We pride ourselves on knowing exactly what our customers want and providing them with it. This is why we have chosen to work with a leading provider like Stakelogic Live.

Live casino is an extremely important vertical for us, and by partnering with Stakelogic Live, we can now add one of the best providers in the business to our lobby, ensuring the best possible experience for our fans. “

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Playson goes on an Arabian adventure with 3 Magic Lamps: Hold and Win



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Hold and Win round enhanced by special lamp modifiers in mystical game

Playson, the fast-growing digital entertainment supplier, is uncovering spellbinding prizes with 3 Magic Lamps: Hold and Win, a slot stacked with unique features including a trio of powerful Bonus rounds.

Set within a world of Arabian luxury and grandeur, this title is elevated by the appearance of three distinctive features that are unlocked by the presence of green, red and blue coins within either the main game or Free Spins round.

The green coin awards the Double Feature, with a prize of up to x50, thanks to a selection of multipliers, whilst the Mystery Feature is granted when red coins are visible, rewarding players with a win of up to x150. If a blue version lands, this uncovers the Collect Feature, gathering the values of all the symbols on show and adding them to the total win.

During the Hold and Win feature, the appearance of Major, Mini or Minor coins the corresponding jackpots of x15, x50 or x150. The Grand Jackpot worth x5,000 is awarded should all 15 cells be filled with symbols.

3 Magic Lamps: Hold and Win’s Free Spins mode is triggered when three Scatter icons grant eight turns, with that number doubled if a trio of Scatters reappear during the round. A Wild symbol can double a win if it appears on a specific payline.

This latest release, with highly-detailed graphics, an upbeat soundtrack and alluring characters follows the success of Playson’s two 3 Pots Riches releases, which have proven the studio’s power to take a well-loved mechanic and add exciting new twists.

Tamas Kusztos, CCO at Playson, said:3 Magic Lamps: Hold and Win is a captivating addition to our portfolio, giving players the chance to meet the Genie and hope he propels them to extravagant riches.

“The creative enhancements to the Bonus round truly boost the overall player experience and we believe that this slot will be a huge success for us, offering differentiation to the market.”

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