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“Your world. Your win” – STS launches a new esports campaign

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STS, the largest bookmaking company in Poland, is launching a new marketing campaign entitled “Your world. Your win”. The campaign is the result of the introduction of new brand positioning in esports communication. The launch of the campaign coincides with the beginning of one of the largest CS:GO tournaments in the world – IEM Katowice 2021.

In its new campaign, STS combines the digital world of fans and influencers with the bookmaking world in which fans can make real profit thanks to their passion. – esports fans are very involved in their hobby. We reward this passion. We believe that the time spent on playing or following games translates into a capital of knowledge and experience. STS makes it possible to turn them into real profit – says Paweł Rabantek, marketing director at STS.

The first part of the campaign, prepared on the occasion of IEM Katowice, features world stars of esports, including Wiktor “TaZ” Wojtas – the icon of Polish CS:Go, who has been on the gaming scene for over a decade. Another featured star is Henry “HenryG” Greer”, a former CS:GO commentator and at present – the manager of Cloud 9, one of the top organizations.

The main elements of the campaign include a dedicated offer for fans, broad online communication, also on social networking sites, and outdoor advertising, which is carried out in Katowice for a third consecutive year. The advertising consists of two large-format and one LED ad – all of them appearing in the very centre of the city. The capital of Upper Silesia hosts one of the biggest esports events in the world – IEM Katowice 2021 (Intel Extreme Masters), which is why this location was chosen.

– as the leader in the Polish bookmaking market, STS has been investing heavily in esports for years. By launching the campaign during the IEM we can show how important the event is to Polish fans and the brand itself. We wanted to make sure that we could feel the atmosphere of esports in Katowice, even though the tournament is held without audience – says Paweł Rabantek.

Supporting esports for many years

STS has been investing in the development and professionalization of Polish esports for a long time. The bookmaker has been a sponsor for, among others, Paweł “innocent” Mocek – a CS:GO player who played for the most popular Polish and foreign teams. This is the first time that a bookmaking company supports an individual Counter-Strike player. The company also decided to work with Damian “Nervarien” Ziaja who is one of the most popular influencers in the Polish League of Legends community. In recent seasons, STS provided support for the Nine to Five tournament, the Polish Esports League – which are among the leading CS:GO competitions in Poland – as well as eSports teams Izako Boars,devils.one, AVEZ Esport and x-kom AGO. The company also joined in the initiative of staging a charity match played by the top Polish CS:GO teams.

You can find more information at https://www.sts.pl/pl/twoj-swiat-twoja-wygrana/


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “Your world. Your win” – STS launches a new esports campaign

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3

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Leading iGaming content provider Spinomenal is celebrating  the holiday season by inviting players for a festive journey with The North Star Express – Hold & Hit 3×3.

Unfolding against a wintry backdrop, North Star Express arrives to present a fun, festive adventure as players race through snowy forests. Adding to the festivities is a feel-good soundtrack – a cheerful blend of seasonal notes and upbeat rhythms that keeps the mood uplifting.

An ornate golden pocket watch represents the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. The North Star Express – Hold & Hit 3×3 features two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands only on reel two.

Players who unwrap the Bonus Collect along with one or more Bonus symbols, will launch the Bonus game. Symbols that triggered the feature remain in place during the move to the Bonus Game, which begins with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can land on the reels. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.

Every time a Bonus symbol hits, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol returns the spin counter to three. The round finishes once three winless spins land or when the total collected winnings hit the maximum x5000 multiplier.

Grand, Major, Minor and Mini in-game Jackpot symbols have the chance to appear during the game and will launch the corresponding in-game Jackpot.

The Bonus Blast Feature can randomly activate, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.

A Bonus Collect symbol with one or more Bonus symbols, including in-game Jackpot symbols, that do not initiate the Bonus Game will collect the values and add to the total win.

Spinomenal CO-CEO, Omer Henya commented: “The North Star Express – Hold & Hit 3×3 arrives at the perfect time to deliver a fun, festive game for the holiday season. This new title brings joy and festive spirit in equal measure, giving players a ticket to ride the reels in search of jackpots and more.”

The post Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3 appeared first on European Gaming Industry News.

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The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025

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The SOFTSWISS Sportsbook has been named Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025. The awards ceremony took place on 30 November in Colombo, Sri Lanka, recognising outstanding achievement and meaningful contributions to the region’s iGaming landscape.

This award comes at a milestone moment for the SOFTSWISS Sportsbook, which has just marked its fifth anniversary. Built on a flexible, platform-agnostic architecture, the solution seamlessly integrates with any casino platform on the market in under 14 days.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, celebrates the milestone: “Winning Best Online Sportsbook Provider in South Asia is meaningful because it reflects the trust and results we deliver for operators in one of the world’s fastest-growing betting regions. Our priority is to give clients a stable, scalable platform backed by reliable technology and strong service support. This award shows that our approach works perfectly.”

Coming in the same year as the product’s fifth anniversary, this milestone follows a series of significant achievements in 2025, including:

  • The launch of the industry’s first Sportsbook Network Jackpot, with a prize of over 80,000 euro from a 166 euro combo bet with total odds of 4.38.
  • A major technical overhaul of API 2.0, enabling faster onboarding and more scalable integrations.
  • A renewed CMS, giving operators deeper control over content, branding, and event management.

Beyond daily operations, the SOFTSWISS Sportsbook team is actively shaping the future of the betting industry. In the recently released 2026 iGaming Trends report, the team shares its insights on emerging microtrends, including the rise of microbetting and the increasing integration of sportsbooks into online casino projects.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025 appeared first on European Gaming Industry News.

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Just Slots Takes Centre Stage with New Circus-Themed Slot ‘Dynamo’s Show’

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Just Slots, the Malta-based iGaming software developer, has announced the exclusive launch of its newest title, Dynamo’s Show, available today on Gamdom and Stake. A full network release will follow on 11 December 2025. This vibrant new slot transforms the classic Hold & Collect experience into a full theatrical performance, inviting players into a colourful mechanical circus led by a charismatic robot ringmaster and his fearless hamster assistant.

Stepping inside the grand circus tent, players find themselves at the centre of an electrified show where numbers, movement and spectacle blend into one seamless performance. Dynamo’s Show combines nostalgic circus energy with a charming mechanical twist, creating a world filled with animation, personality and momentum. The robot ringmaster acts as the heart of the experience, reacting dynamically to anticipation moments, celebrating wins and guiding players through feature transitions with character and humour.

Building on Just Slots’ signature approach of evolving familiar mechanics into fresh, cinematic experiences, Dynamo’s Show expands the studio’s portfolio with a bold new direction. While its foundation is the classic Hold & Collect respin format, the game introduces a progression-based layer through its innovative Booster symbols. These Boosters charge meters between reels which, when filled, flip the mathematical operator from addition to multiplication. This shift dramatically elevates win potential and creates the kind of pivotal, high-drama turning points that resonate with streamers, bonus hunters and high-volatility players.

The climax of the bonus plays out in true theatrical fashion. Rather than revealing a total instantly, Dynamo’s Show performs the final calculation step by step, visually animating each operation to build tension and pace. This transparent, deliberately staged reveal was designed with streaming and shareable moments in mind, amplifying emotion as the sequence unfolds. With a max win of 25,000x, the game’s structure supports both explosive outcomes and consistently engaging feature pacing.

The artistic direction reinforces the showmanship at the core of the design. Bright colours, vintage circus motifs and polished character animation bring the world to life, while the mechanical elements and expressive ringmaster add personality and charm. The robot presenter physically embodies the game’s rhythm, stretching his mechanical neck to display remaining respins and reacting instantly to symbol drops, turning each spin into part of the unfolding performance.

Josué Agüero, Senior Game Producer at Just Slots, commented: “Dynamo’s Show began with the idea of creating a circus experience, but we wanted to add a unique twist. The robot presenter brings the world to life, guiding players through every stage of the feature and reacting dynamically to what happens on screen. It turns the gameplay into a real performance. We wanted players to feel like they’re part of a show, not just spinning reels, but watching a performance unfold.”

Dynamo’s Show continues Just Slots’ tradition of turning familiar mechanics into fresh new experiences. The title adds a bold, colourful theme to the studio’s portfolio, from the underwater intrigue of Fish Mafia to the mystical depths of Book of Lilith. The title will receive full post-launch support, including free spins, instant cash prizes and leaderboard events. A playable demo is available from today, inviting players to experience the spectacle first-hand.

The post Just Slots Takes Centre Stage with New Circus-Themed Slot ‘Dynamo’s Show’ appeared first on European Gaming Industry News.

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