Connect with us
European Gaming Congress 2024

Latest News

Exclusive Interview with Blanka Homor, Sales Director at Playson

Published

on

Exclusive Interview with Blanka Homor, Sales Director at Playson
Exclusive Interview with Blanka Homor, Sales Director at PlaysonReading Time: 3 minutes

 

– Tell us about the CEE region for you in 2020 – what’s been your major highlights?

Throughout 2020, the CEE region was hugely important for Playson. It was the year when our games were certified in Croatia, Republic of Srpska, Serbia, Greece and Montenegro, which increased our foothold within the region significantly. We signed a raft of major commercial deals and were often among the first suppliers to partner with operators upon entering a newly-regulated territory.

That success is testament to our credentials as one of the region’s most exciting suppliers, and we can’t wait to continue expanding our CEE reach with a string of new agreements in 2021.

– To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?

Germany remains a key market of focus for us. Despite a decline in gaming revenue caused by tougher restrictions on domestically licensed operators, we believe the market will continue to grow. Further west, neighboring Netherlands, which is set to bring in regulated online gambling later this year, is also of strong interest to us, and we’re keeping a close eye on any regulatory developments coming out of Switzerland.

We plan to apply for local licences and secure comprehensive operator partnerships in both of those territories, which will further cement our position among the region’s fastest-growing content developers.

– How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?

Businesses across the globe continued to reel from the shockwaves caused by Covid-19, and our industry is no different. The closure of land-based casinos and retail betting outlets took its toll, as did the pause on sporting fixtures.

One sector that has surged, however, is online casino. The coronavirus outbreak and ensuing lockdown caused a spike in activity, with demand for our content hitting record highs. Nevertheless, we’ve continued to adapt to the changing circumstances, with the pandemic causing delays and interruptions to regulatory processes in markets across the globe.

– Looking to the future – what should our readers be watching out for in the next 12 months?

Even more thrilling Playson content! New games, bonus features and engagement tools are all on our agenda, with the aim of increasing retention rates and dwell time for operator partners.

Our upcoming release, Wolf Power: Hold and Win, is a glowing case in point. The slot showcases in-game jackpots including the Grand Jackpot worth x500, with stacked Wilds, Hold and Win mechanics and Free Spins also making an exciting appearance.

Overall, 2020 will see us maintain the impressive content rollout that attracted so many fans last year, with an emphasis on unique gameplay features tailored to key markets.

– And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?

We continue to learn from colleagues in the blockchain space, which has gone from strength to strength in recent months.

As an open and transparent ledger of actions and information, blockchain allows regulators to monitor the funds going in and out of a casino, and how much and how frequently players bet. From a player protection standpoint, that could be extremely promising.

Given that a large percentage of our revenue comes from mobile, we also keep track of new smartphone releases from the likes of Samsung and Apple. That’s a vital part of ensuring our content is optimised for the full spectrum of devices, which is a high priority for Playson.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Blanka Homor, Sales Director at Playson

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports

Published

on

Reading Time: 2 minutes

 

  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports

 

The post Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports appeared first on European Gaming Industry News.

Continue Reading

Latest News

Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender

Published

on

Reading Time: < 1 minute

 

Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.

 

The post Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender appeared first on European Gaming Industry News.

Continue Reading

Latest News

MERKUR Community support England Hockey’s Olympic Legacy vision

Published

on

Reading Time: < 1 minute

 

The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”

 

The post MERKUR Community support England Hockey’s Olympic Legacy vision appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.