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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO
Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDOReading Time: 5 minutes

 

We sat down with Evoplay Entertainment CBDO, Vladimir Malakchi, to discuss how the revolutionary casino game developer has changed iGaming for the better – and why, despite the challenging nature of today’s global economy, he’s bullish about the industry’s prospects in 2021.

Evoplay Entertainment notched up plenty of exciting industry firsts during 2020, can you tell us a bit about your year?

2020 was an outstanding year for Evoplay Entertainment – we unveiled 35 unique game titles, including our flagship Dungeon: Immortal Evil, the industry’s first RPG-inspired hack and slash slot game, presented at ICE London.

We also enriched our portfolio with instant games, a real showcase of ours, with a menu of sport-themed titles, including Football Manager and Penalty Shoot-out – both of which have done a great job of supplementing sportsbook during last year’s cancellation of live events. I’m really pleased about the numbers for these from a commercial standpoint, particularly in LatAm, where we’ve enjoyed significant growth.

Alongside our catalogue, we also strengthened our product line’s quality with the branded customised engine, Spinential. Usage of the engine allows us to accelerate loading and download speeds for games by up to x10 and makes titles accessible to players with devices of different capabilities. This is especially key for us in high growth markets such as Colombia, where you’re looing at an increase in GDP per capita of close to $200 million for the last two years alone.

You were founded in 2017 – as someone with an established record across the start-up and VC world, what do you see as key for your leading your team from rising to star to established industry player?

The key is always a team, as it drives and scales business and determines how far business will get in a roadmap. This is why, in venture investing, a team evaluation often precedes product evaluation – and its essential for knowing if the odds are strong for success.

We’ve looked to establish these learnings at Evoplay Entertainment. Our approach to team building, division of responsibilities, and a proper understanding of the industry and ways of realising its potential has allowed us to scale our organisation in leaps and bounds in the last year – and has seen us proudly begin to cement ourselves as one of the industry’s most exciting suppliers.

Looking back, it’s certainly been a road of dedication, and together with the team, we tested a raft of concepts to really define what we want our next catalogue to be, which effectively reflected on our development and competitiveness in the market – and we’ve got some really outstanding titles lined up.

Looking at growth markets in 2021 – where’s been key for Evoplay Entertainment in terms of expansion? Where should our readers be looking when it comes to new territories?

For us, it’s been all about expanding into new markets while ensuring we continually fine-tune our products to guarantee they deliver for multiple audiences as well as meeting local requirements.

Personalised offers have also allowed us to appeal to casino operators with relevant products for their players and seen us successfully debut in the Romanian, Bulgarian, Italian, Croatian markets with local certificates in 2020. I’m absolutely delighted to see us topping the iGaming Business deal chart with more than seven signed operators and platforms in the last few months.

Also noteworthy was the brand’s global recognition, gained by some really effective B2C marketing campaigns, which formed an excellent demand for our products from the players – and has really allowed us to differentiate ourselves ahead of our competitors.

In regard to your own commercial success, what do you see as key when it comes to standing out in this new environment with changed player demands?

Understanding your audience and its needs is invaluable. We position ourselves as a supplier with a user-centric approach to game development that can meet and exceed player expectations, and it has paid dividends in terms of our fanbase.

We’ve made this happen by putting in place a well-established network within our marketing team, which analyses players’ behavior and provides data on what products people want to play, and then in turn liaises with the development team, which technically implements these requests.

You can’t underestimate the importance of data in this regard. Players can bounce from your casino, and for reasons that are easily avoidable. Worldpay, for example, has shown us that 30% of players they surveyed will immediately switch operators if their preferred payment method is no longer available.

Constant communication and data exchange allow us to hit the target as much as possible in terms of players’ preferences and producing products that are ranked as world favourites – and I’m delighted to be part of such a team.

How much does your outlook for global markets affect your creative and development strategy? Are you looking to tailor your next catalogues towards arguably different player preferences to 2019 and 2020?

The effects of last year’s events have had an unprecedented impact on business, and from a social and economic perspective – Q1 2021 is not shaping up much better for large parts of Europe. Therefore, in building our strategy for the quarter, we need to consider possible changes in the global world – and adjust pipelines accordingly.

It’s all about agility, and looking at last year, we’ve seen that football-themed instant games (rather than slots), can really reduce the RNG-barrier for sports bettors. This is essential as it provides the cross-channel sell that operators need to have to ensure they’re pandemic-proof. With this in mind, we’re laser focused on keeping up with our users and follow the news in the industry and the world accordingly, making sure we’re always ready to adapt.

Overall, I have no doubt that the industry is still set to grow – Bloomberg has the global gaming industry at more than half a trillion dollars by 2023 – and I see no reason why we shouldn’t be on track for that.

Last but not least, how do you see slots changing in the next few years? With some great tech out there, how do you see games evolving?

Gambling will continue to be influenced by its neighbors from the entertainment sector – video games and cybersport. Entertainment is at the heart of gaming, whether that’s real money or anything else. I also expect to see a bigger movement into gamification that will give players a more immersive product that can really provide for an adventure that the audience can identify with, with a level of gameplay and technical base that can connect with the mainstream.

I also predict that instant games, which became popular in 2020, will continue to rise in demand in the upcoming year due to their simplicity and low weight. Looking at their phenomenal growth since what is arguably Facebook’s original inception – they’ve gone from 20 games in 2017 to 6,000 with 20 billion game sessions. Of course, that applies to the likes of Candy Crush and such, but with numbers such as these, when translated into real money gaming it’s clear that the vertical is full of potential.

Last but not least, keep an eye on what’s going on outside of the industry when it comes to popular content and trending subjects – now, more than ever, capturing what your audience is feeling, and wanting to feel – and then delivering it in entertainment format is what will set you apart from the competition this year.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SoftSwiss expands its innovative solutions to Brazil

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SoftSwiss expands its innovative solutions to Brazil
SoftSwiss expands its innovative solutions to BrazilReading Time: 2 minutes

 

SoftSwiss has recently announced its expansion to the Brazilian market with its most popular solutions for the iGaming and sports betting industries. SoftSwiss’s advanced Online Casino Platform is now fully equipped with local ready-to-use payment solutions, such as Boleto Bancário, by far the most popular payment method in Brazil, pay4fun, PayRetailers, and more. As the company representatives explained, SoftSwiss will not stop in Brazil and will continue its systemic expansion into other Latin American markets in the near future.

In addition to the payment gateways tailored to Brazil, SoftSwiss clients can also expect to benefit from CoinsPaid, the rapidly-growing crypto processing engine. A reliable tool for handling crypto transactions comes in handy: the LATAM region and Brazil in particular appear to be the leading regions in terms of popularity of crypto payments, as recently highlighted in the SoftSwiss Game Aggregator Q1 2021 corporate report.

Furthermore, the company plans to expand its gaming portfolio by adding more game content that is of high demand on the local Brazilian market. The current SoftSwiss Game Aggregator’s offering already consists of more than 11,000 games with over 3,000 available for playing with crypto.

Max Trafimovich, ССО at SoftSwiss, commented on this topic: “SoftSwiss continues setting its footprints all over the globe this year. In fact we’re expanding to the second new continent after our recent move into Nigeria in February. That’s a milestone and we cannot wait to welcome new players and clients from the LATAM region. We, in turn, are committed to giving them the proven technology that will make their overall iGaming experience more versatile and safe”.

SoftSwiss keeps blazing trails to new markets – in less than six months the tech brand adapted its software solutions to better cater to five new territories including Japan, South Korea, India, Nigeria, and now Brazil. 

 

About SoftSwiss:

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

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WEBINAR DGA GAMING FIELDLAB – MAY 18

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WEBINAR DGA GAMING FIELDLAB – MAY 18
WEBINAR DGA GAMING FIELDLAB – MAY 18Reading Time: < 1 minute

 

On May 18 the Dutch Games Association will host a webinar that concludes the DGA Gaming Fieldlab. With the Fieldlab the DGA aims to stimulate the collaboration between game companies and researchers. Five research projects that had their start in 2019 will show their results. The subjects vary from VR-applications in healthcare and education, quality analysis of choice processes in serious games, to design principles for applied games.

Find detailed information about the webinar, the projects and the speakers on the registration page.

In the webinar, CLICKNL will elaborate on the possibilities of new research collaborations. CLICKNL serves the interest of the Creative Industry as a top sector.

The presentations start at 13.00 till 14.45. Before and after the presentations you have the opportunity to network with speakers, DGA representatives, CLICKNL employees, and other participants.

Click here for more information and registration.

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Guild Esports Launches The Guild Academy

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Guild Esports Launches The Guild Academy
Guild Esports Launches The Guild AcademyReading Time: 3 minutes

The Guild Academy is the most comprehensive and innovative in the industry, developing the esports stars of tomorrow

Guild Esports today announces the opening of the Guild Academy – the world’s most comprehensive and innovative esports online academy.

The online academy will welcome budding players aged 11+, and provide a range of resources designed to nurture their learning and life skills, as well as gaming abilities. The Guild Academy will provide all players of any ability individualised support and personalised challenges.

Academy members will be able to access detailed training programmes, designed to improve specific areas of play. They will also be able to test their skills in tournaments, and have gameplay performance analysed by Guild’s team of experts. 

For beginner and intermediate players, Guild will offer peer-to-peer coaching and advice, whereby players are able to record specific areas of gameplay which can then be reviewed by more experienced players and feedback and advice given.

Guild’s vision is to use its unique academy structure to find the next generation of talent within esports by scouting players showing the most potential. These players will be offered live player development, greater 1-2-1 support, and invitations to bootcamps to participate in local area network (LAN) tournaments. This is part of Guild Esports’ path to pro strategy – using its in-house talent scouts to recruit the next generation of players.

The Academy is launching first with Fortnite & Rocket League specific training, with more esports to follow in the next six months, including FIFA and Valorant. The Guild Academy online platform is the first step in creating an esports talent pipeline based on the traditional sporting model. 

The mission at the heart of the academy is to ensure all players leave having acquired new skills, both in gaming and life, regardless of whether they turn professional. Guild’s priority is to put the person first, the player second. The academy will take the personal development of each player beyond gaming – with its industry-leading team delivering masterclasses designed to both improve learning, and provide knowledge and skills to succeed in later life. 

Guild understands the importance of taking parents on the journey with their ambitious gamer children. As part of the online academy, there will be a dedicated Parents Centre, keeping them involved and informed about careers in esports. Robust policies will be in place to ensure a safe and friendly environment, and players will need the appropriate parental consent to join the academy, depending on local data protection laws. 

Outside of esport-specific coaching, The Guild Academy offers a holistic approach to player development where the focus will be on building good habits through better nutrition, work-life balance and much more. The first activation will be alongside Guild’s main partner, and official Academy partner, Subway. Working together to develop a fully integrated programme to the Guild Academy which will provide opportunities and education to the membership—ranging from from career opportunities to health and wellbeing leaning on Subway’s values of empowering people to make better choices.

New players will be able to sign up to a 30-day free trial – access to The Guild Academy will be £4.99, or local currency equivalent, per month after this period.

Carleton Curtis, Executive Chairman at Guild Esports, said: “Over the last year, people have recognised us for building some of the most talented rosters in esports. The Guild Academy represents our vision for the future. The academy will contain the most comprehensive training platform in esports, with individualised support and tailored training programmes provided to develop the esports stars of tomorrow. Ingrained in all aspects of the academy will be our culture of excellence, and our priority is nurturing aspiring gamers to develop in all areas of their life. We’re thrilled to launch, and help to push the industry forward.”

Joe Sutton, Director of Academy at Guild Esports added, “We’re very proud to have created such a special and unique academy. The level of training and development resources we have on offer to players of all abilities, is what sets the Guild Academy apart. We’ll be working to provide each player the tools to reach their gaming potential, whilst also setting them up with life skills for the future. This is just the beginning, and we’re excited for the future of the academy.”

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