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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO
Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDOReading Time: 5 minutes

 

We sat down with Evoplay Entertainment CBDO, Vladimir Malakchi, to discuss how the revolutionary casino game developer has changed iGaming for the better – and why, despite the challenging nature of today’s global economy, he’s bullish about the industry’s prospects in 2021.

Evoplay Entertainment notched up plenty of exciting industry firsts during 2020, can you tell us a bit about your year?

2020 was an outstanding year for Evoplay Entertainment – we unveiled 35 unique game titles, including our flagship Dungeon: Immortal Evil, the industry’s first RPG-inspired hack and slash slot game, presented at ICE London.

We also enriched our portfolio with instant games, a real showcase of ours, with a menu of sport-themed titles, including Football Manager and Penalty Shoot-out – both of which have done a great job of supplementing sportsbook during last year’s cancellation of live events. I’m really pleased about the numbers for these from a commercial standpoint, particularly in LatAm, where we’ve enjoyed significant growth.

Alongside our catalogue, we also strengthened our product line’s quality with the branded customised engine, Spinential. Usage of the engine allows us to accelerate loading and download speeds for games by up to x10 and makes titles accessible to players with devices of different capabilities. This is especially key for us in high growth markets such as Colombia, where you’re looing at an increase in GDP per capita of close to $200 million for the last two years alone.

You were founded in 2017 – as someone with an established record across the start-up and VC world, what do you see as key for your leading your team from rising to star to established industry player?

The key is always a team, as it drives and scales business and determines how far business will get in a roadmap. This is why, in venture investing, a team evaluation often precedes product evaluation – and its essential for knowing if the odds are strong for success.

We’ve looked to establish these learnings at Evoplay Entertainment. Our approach to team building, division of responsibilities, and a proper understanding of the industry and ways of realising its potential has allowed us to scale our organisation in leaps and bounds in the last year – and has seen us proudly begin to cement ourselves as one of the industry’s most exciting suppliers.

Looking back, it’s certainly been a road of dedication, and together with the team, we tested a raft of concepts to really define what we want our next catalogue to be, which effectively reflected on our development and competitiveness in the market – and we’ve got some really outstanding titles lined up.

Looking at growth markets in 2021 – where’s been key for Evoplay Entertainment in terms of expansion? Where should our readers be looking when it comes to new territories?

For us, it’s been all about expanding into new markets while ensuring we continually fine-tune our products to guarantee they deliver for multiple audiences as well as meeting local requirements.

Personalised offers have also allowed us to appeal to casino operators with relevant products for their players and seen us successfully debut in the Romanian, Bulgarian, Italian, Croatian markets with local certificates in 2020. I’m absolutely delighted to see us topping the iGaming Business deal chart with more than seven signed operators and platforms in the last few months.

Also noteworthy was the brand’s global recognition, gained by some really effective B2C marketing campaigns, which formed an excellent demand for our products from the players – and has really allowed us to differentiate ourselves ahead of our competitors.

In regard to your own commercial success, what do you see as key when it comes to standing out in this new environment with changed player demands?

Understanding your audience and its needs is invaluable. We position ourselves as a supplier with a user-centric approach to game development that can meet and exceed player expectations, and it has paid dividends in terms of our fanbase.

We’ve made this happen by putting in place a well-established network within our marketing team, which analyses players’ behavior and provides data on what products people want to play, and then in turn liaises with the development team, which technically implements these requests.

You can’t underestimate the importance of data in this regard. Players can bounce from your casino, and for reasons that are easily avoidable. Worldpay, for example, has shown us that 30% of players they surveyed will immediately switch operators if their preferred payment method is no longer available.

Constant communication and data exchange allow us to hit the target as much as possible in terms of players’ preferences and producing products that are ranked as world favourites – and I’m delighted to be part of such a team.

How much does your outlook for global markets affect your creative and development strategy? Are you looking to tailor your next catalogues towards arguably different player preferences to 2019 and 2020?

The effects of last year’s events have had an unprecedented impact on business, and from a social and economic perspective – Q1 2021 is not shaping up much better for large parts of Europe. Therefore, in building our strategy for the quarter, we need to consider possible changes in the global world – and adjust pipelines accordingly.

It’s all about agility, and looking at last year, we’ve seen that football-themed instant games (rather than slots), can really reduce the RNG-barrier for sports bettors. This is essential as it provides the cross-channel sell that operators need to have to ensure they’re pandemic-proof. With this in mind, we’re laser focused on keeping up with our users and follow the news in the industry and the world accordingly, making sure we’re always ready to adapt.

Overall, I have no doubt that the industry is still set to grow – Bloomberg has the global gaming industry at more than half a trillion dollars by 2023 – and I see no reason why we shouldn’t be on track for that.

Last but not least, how do you see slots changing in the next few years? With some great tech out there, how do you see games evolving?

Gambling will continue to be influenced by its neighbors from the entertainment sector – video games and cybersport. Entertainment is at the heart of gaming, whether that’s real money or anything else. I also expect to see a bigger movement into gamification that will give players a more immersive product that can really provide for an adventure that the audience can identify with, with a level of gameplay and technical base that can connect with the mainstream.

I also predict that instant games, which became popular in 2020, will continue to rise in demand in the upcoming year due to their simplicity and low weight. Looking at their phenomenal growth since what is arguably Facebook’s original inception – they’ve gone from 20 games in 2017 to 6,000 with 20 billion game sessions. Of course, that applies to the likes of Candy Crush and such, but with numbers such as these, when translated into real money gaming it’s clear that the vertical is full of potential.

Last but not least, keep an eye on what’s going on outside of the industry when it comes to popular content and trending subjects – now, more than ever, capturing what your audience is feeling, and wanting to feel – and then delivering it in entertainment format is what will set you apart from the competition this year.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hokkaido Excludes IR from 2021 Budget

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Hokkaido Excludes IR from 2021 Budget
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Hokkaido has announced its initial budget for 2021 on February 19, with a 15.4% (JPY432.9 billion) increase over last year to JPY3.25 trillion (US$30.9 billion). This is the third-largest initial budget ever for the prefecture, which will now be proposed at the Hokkaido Prefectural Assembly regular session on February 25.

However, the fund for IR development was a notable absentee following a recent comment by Governor Naomichi Suzuki that an IR was not in the immediate future for Hokkaido.

Funds being set aside in prefectural budgets have traditionally been considered by experts as a strong indicator of a prefecture’s intentions regarding IRs. The fact that no funds have been set aside for IR development in Hokkaido’s 2021 budget appears to signal the death knell for any remaining glimmers of hope that Hokkaido could somehow jump back into Japan’s IR race.

At a press conference, Suzuki positioned the new fiscal year’s budget as “a budget that protects lives, livelihoods and creates a path for the future.” It is hoped this will help the prefecture navigate the COVID-19 pandemic and build a society resistant to infectious disease while also promoting Hokkaido’s future in a post-pandemic world.

Revenue has declined in the economic downturn and the prefecture’s financial situation is strained. Governor Suzuki commented, “We will firmly defend ourselves while at the same time starting on proactive policy. Balancing defense and offense has been difficult but we will accept the challenge to build a future for Hokkaido while controlling the pandemic.”

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Japanese Politician Raises Concerns Over China Blacklist on Overseas Casino Tourism Destinations

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Japanese Politician Raises Concerns Over China Blacklist on Overseas Casino Tourism Destinations
Japanese Politician Raises Concerns Over China Blacklist on Overseas Casino Tourism DestinationsReading Time: 2 minutes

 

The Japanese government has refrained from commenting following a question from House of Representatives member Kenji Eda regarding concerns that Japan’s first integrated resort developments could see the nation added to a blacklist being compiled by Chinese authorities on foreign casino destinations.

The blacklist, originally revealed by China’s Ministry of Culture and Tourism last August and expanded earlier this month, is said to comprise overseas tourist destinations that are “disrupting” China’s outbound tourism market by opening casinos targeting mainland Chinese customers. The blacklist system would see travel restrictions imposed on Chinese citizens going to overseas cities and scenic spots named on the blacklist.

Eda revealed via his personal blog that he had submitted a question regarding the blacklist and its potential impact on Japan’s IRs, stating, “In August 2020, China announced that it would create a blacklist system to restrict travel to foreign cities that had a casino, with the allegation that overseas casinos threatened the property and safety of their citizens. With that in mind, we can understand that there are concerns that overseas casinos are a hotbed of crime, particularly corruption and graft. I request an answer if the government is aware of this system.

“Further, this, adding to the impact of the coronavirus, could have a major impact on IR (casino) operation in East Asia, which relies heavily on wealthy Chinese visitors. In the past, The Chinese government has restricted travel to South Korea because of deployment of the US military’s ground-based missile interception system, and there is a risk they could use this system politically.

“Considering this system, even if we build casinos (IR) in Japan, we cannot have expectations that foreigners, and especially Chinese tourists, will be able to visit.”

In response, the government said, “We are aware that the Chinese government has announced the establishment of a system as you described in August 2020, but the specific details are yet to be announced so we will refrain from comment.”

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Enjoy a fantastic fruit cocktail with Fruits’n Jars, the new release from Red Rake Gaming

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Fruits’n Jars, the new release from Red Rake Gaming
Fruits’n Jars, the new release from Red Rake GamingReading Time: < 1 minute

 

The specialist casino game provider, Red Rake Gaming, has just released its latest game, a 5×3 reel video slot where players can obtain a wide variety of different wins. Bonus symbols that hide surprising multipliers, a mini game with a huge roulette, jam jars with mysterious symbols and a wild symbol that rewards the player with lucky multipliers.

A video slot with a great cocktail of fruits and classic symbols, including “mystery symbols”, which reveal a symbol adding to the excitement of much of the action.

The wild symbol rewards players with lucky multipliers. A sidebar will be displayed with different multipliers of either X2, X3, X5, X10, X15, X20 or X25, and one of them will light up to multiply the player’s win by the number in question.

The most impressive feature in this video slot is the Major Roulette, where players can multiply their bet and obtain wins as interesting as the already well-known Minor, Major and Grand wins.

Not only do the bonus symbols grant players access to the free spins feature, but they also hide surprising multipliers. With 3 or more bonus symbols players can earn up to 25 free spins.

Fruits’n Jar has been released today, 25th February, with all Red Rake Gaming operators. As with all previous releases, this new slot will be available on the new tournament tool, making it even more exciting to play.

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