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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO
Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDOReading Time: 5 minutes

 

We sat down with Evoplay Entertainment CBDO, Vladimir Malakchi, to discuss how the revolutionary casino game developer has changed iGaming for the better – and why, despite the challenging nature of today’s global economy, he’s bullish about the industry’s prospects in 2021.

Evoplay Entertainment notched up plenty of exciting industry firsts during 2020, can you tell us a bit about your year?

2020 was an outstanding year for Evoplay Entertainment – we unveiled 35 unique game titles, including our flagship Dungeon: Immortal Evil, the industry’s first RPG-inspired hack and slash slot game, presented at ICE London.

We also enriched our portfolio with instant games, a real showcase of ours, with a menu of sport-themed titles, including Football Manager and Penalty Shoot-out – both of which have done a great job of supplementing sportsbook during last year’s cancellation of live events. I’m really pleased about the numbers for these from a commercial standpoint, particularly in LatAm, where we’ve enjoyed significant growth.

Alongside our catalogue, we also strengthened our product line’s quality with the branded customised engine, Spinential. Usage of the engine allows us to accelerate loading and download speeds for games by up to x10 and makes titles accessible to players with devices of different capabilities. This is especially key for us in high growth markets such as Colombia, where you’re looing at an increase in GDP per capita of close to $200 million for the last two years alone.

You were founded in 2017 – as someone with an established record across the start-up and VC world, what do you see as key for your leading your team from rising to star to established industry player?

The key is always a team, as it drives and scales business and determines how far business will get in a roadmap. This is why, in venture investing, a team evaluation often precedes product evaluation – and its essential for knowing if the odds are strong for success.

We’ve looked to establish these learnings at Evoplay Entertainment. Our approach to team building, division of responsibilities, and a proper understanding of the industry and ways of realising its potential has allowed us to scale our organisation in leaps and bounds in the last year – and has seen us proudly begin to cement ourselves as one of the industry’s most exciting suppliers.

Looking back, it’s certainly been a road of dedication, and together with the team, we tested a raft of concepts to really define what we want our next catalogue to be, which effectively reflected on our development and competitiveness in the market – and we’ve got some really outstanding titles lined up.

Looking at growth markets in 2021 – where’s been key for Evoplay Entertainment in terms of expansion? Where should our readers be looking when it comes to new territories?

For us, it’s been all about expanding into new markets while ensuring we continually fine-tune our products to guarantee they deliver for multiple audiences as well as meeting local requirements.

Personalised offers have also allowed us to appeal to casino operators with relevant products for their players and seen us successfully debut in the Romanian, Bulgarian, Italian, Croatian markets with local certificates in 2020. I’m absolutely delighted to see us topping the iGaming Business deal chart with more than seven signed operators and platforms in the last few months.

Also noteworthy was the brand’s global recognition, gained by some really effective B2C marketing campaigns, which formed an excellent demand for our products from the players – and has really allowed us to differentiate ourselves ahead of our competitors.

In regard to your own commercial success, what do you see as key when it comes to standing out in this new environment with changed player demands?

Understanding your audience and its needs is invaluable. We position ourselves as a supplier with a user-centric approach to game development that can meet and exceed player expectations, and it has paid dividends in terms of our fanbase.

We’ve made this happen by putting in place a well-established network within our marketing team, which analyses players’ behavior and provides data on what products people want to play, and then in turn liaises with the development team, which technically implements these requests.

You can’t underestimate the importance of data in this regard. Players can bounce from your casino, and for reasons that are easily avoidable. Worldpay, for example, has shown us that 30% of players they surveyed will immediately switch operators if their preferred payment method is no longer available.

Constant communication and data exchange allow us to hit the target as much as possible in terms of players’ preferences and producing products that are ranked as world favourites – and I’m delighted to be part of such a team.

How much does your outlook for global markets affect your creative and development strategy? Are you looking to tailor your next catalogues towards arguably different player preferences to 2019 and 2020?

The effects of last year’s events have had an unprecedented impact on business, and from a social and economic perspective – Q1 2021 is not shaping up much better for large parts of Europe. Therefore, in building our strategy for the quarter, we need to consider possible changes in the global world – and adjust pipelines accordingly.

It’s all about agility, and looking at last year, we’ve seen that football-themed instant games (rather than slots), can really reduce the RNG-barrier for sports bettors. This is essential as it provides the cross-channel sell that operators need to have to ensure they’re pandemic-proof. With this in mind, we’re laser focused on keeping up with our users and follow the news in the industry and the world accordingly, making sure we’re always ready to adapt.

Overall, I have no doubt that the industry is still set to grow – Bloomberg has the global gaming industry at more than half a trillion dollars by 2023 – and I see no reason why we shouldn’t be on track for that.

Last but not least, how do you see slots changing in the next few years? With some great tech out there, how do you see games evolving?

Gambling will continue to be influenced by its neighbors from the entertainment sector – video games and cybersport. Entertainment is at the heart of gaming, whether that’s real money or anything else. I also expect to see a bigger movement into gamification that will give players a more immersive product that can really provide for an adventure that the audience can identify with, with a level of gameplay and technical base that can connect with the mainstream.

I also predict that instant games, which became popular in 2020, will continue to rise in demand in the upcoming year due to their simplicity and low weight. Looking at their phenomenal growth since what is arguably Facebook’s original inception – they’ve gone from 20 games in 2017 to 6,000 with 20 billion game sessions. Of course, that applies to the likes of Candy Crush and such, but with numbers such as these, when translated into real money gaming it’s clear that the vertical is full of potential.

Last but not least, keep an eye on what’s going on outside of the industry when it comes to popular content and trending subjects – now, more than ever, capturing what your audience is feeling, and wanting to feel – and then delivering it in entertainment format is what will set you apart from the competition this year.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetConstruct to Participate in SiGMA Central Europe 2025

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BetConstruct is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy.

“BetConstruct will make a powerful appearance at SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy. This landmark event marks yet another milestone in BetConstruct’s ongoing journey of innovation and connection,” the Company said.

“As the world of iGaming gathers in the heart of Rome, we step into the spotlight to showcase the power of creativity, courage, and technology, the very elements that continue to define our global success story.”

At Stand 3083, visitors will experience more than a display. They will step into an atmosphere where ideas evolve into opportunities, powered by the synergy of BetConstruct’s AI suite and its renowned products, including its Sportsbook, Casino Suite and Affiliate ecosystem. Each innovation reflects the company’s spirit of creation, courage and conquest, combining intelligence with imagination to deliver unmatched experiences.

“BetConstruct’s participation will highlight our ongoing mission to connect products, partners, and players within one seamless ecosystem. Through dynamic technologies and a bold vision, we continue to set new standards for excellence and creativity in the global iGaming industry. Beyond technology lies a story of innovation that grows stronger through collaboration, curiosity, and constant evolution. BetConstruct invites all attendees to experience first-hand in Rome, where every interaction becomes an opportunity to explore, engage, and be inspired,” the Company added.

The post BetConstruct to Participate in SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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22Bet Partners, HellPartners and PlayamoPartners Present: Empire of Success at SiGMA Rome 2025

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When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and  — will set the stage for the most unforgettable night of the conference: Empire of Success.

Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen.

Not an Invite-Only. A Statement.

In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the bar — but by raising the ceiling. By opening registration to all affiliates, the organizers are sending a bold message: every partner deserves a seat at the table — and a place on the dancefloor. Every detail reflects the strength of the hosts. 22Bet’s precise, global execution. HellPartners’ bold, no-limits approach. PlayAmo’s polished, premium feel.  It’s not “another night out.” It’s a VIP-standard experience, scaled for thousands, powered by brands with the vision (and the muscle) to make it happen.

Atmosphere & Format

From 21:00 until 02:00, Atlantico Live will turn into a fusion of sound, lights, and community. Expect world-class production, multiple bars, and a crowd that feels less like an audience and more like a movement. A dedicated VIP zone, curated by the organizers, will host selected partners with its own private bar and light bites, offering space to connect, regroup, or recharge between sets.

Together, these three brands have turned what could have been another closed-door party into a gift from the industry to the industry — one that makes every affiliate feel like the main guest. And you definitely don’t want to miss this.

About the Organizers

  • 22Bet Partners is a multibrand affiliate program uniting 7 brands across casino, betting, and esports. Operating in 80+ GEOs, the program offers high-performing products, advanced analytics, and 24/7 support — making it a trusted and dynamic partner for affiliates worldwide.
  • HellPartners creates custom-built iGaming brands with 25%+ click-to-deposit and 50%+ reg-to-deposit, across 20+ GEOs. Their philosophy is simple: no limits, only results.
  • PlayamoPartners manages 17 products in 20 GEOs, with over 5 million players onboard. Known for stable payouts and personalized offers, they’ve built a reputation on premium partnerships.

Event Details

📍 Venue: Atlantico Live, Rome
📅 Date: November 4, 2025
Time: 21:00 – 02:00
🎶 Headliner: Armin van Buuren
👥 Capacity: 3,000 affiliates
Registration: Open

When the business of SiGMA ends, Empire of Success begins. Three powerhouse brands, one legendary DJ, and thousands of affiliates under one roof. If you’re in Rome and you’re in the industry, this is the night you cannot miss.

Registration is open now. Claim your place in the Empire.

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TaDa Gaming Releases 3 Coin Golden OX

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TaDa Gaming, a leading provider of premium casino content, has released 3 Coin Golden OX, the newest addition to its popular TriLuck series. Featuring Lock & Respin mechanics, Free Games, the Jackpot Pick feature and stunning East Asian-inspired design, this release continues TaDa’s mastery in crafting culturally resonant slots with modern excitement.

Played on a 5×3 grid with 243 ways to win, 3 Coin Golden OX merges elegant visual design with dynamic gameplay. The golden ox reigns over the reels as players chase multipliers, jackpot coins and powerful bonus rounds capable of delivering up to 1200x max win.

The heart of the game lies in its Fortune Pot system, where players collect Ta Ji Da Li Coins into red, green and blue pots above the reels. Each pot can trigger a different Free Game type such as Mighty Free Spins, Super Free Spins or Ultramate Free Spins, each with unique grid sizes, bonus coin behaviour, and jackpot opportunities. During Free Games, players start with three spins that reset whenever new coin symbols appear, keeping the tension high and rewards flowing.

Adding another layer of excitement, the Jackpot Pick Feature offers players a chance to reveal Fuwa symbols or Upgrade icons hidden behind gold coins. Revealing three identical Fuwa symbols awards one of four fixed jackpots, while Upgrade symbols can boost the prize to a higher tier. With fixed jackpot values up to 1000x the bet, 3 Coin Golden OX delivers thrilling win potential across every feature.

Sean Liu, Director of Product Management at TaDa Gaming, commented: “3 Coin Golden OX continues the evolution of our TriLuck series with deeper bonus layers and stronger visual storytelling. The combination of Lock & Respin, progressive Free Games, and the Jackpot Pick feature gives players a sense of progression and excitement that builds with every spin.”

The post TaDa Gaming Releases 3 Coin Golden OX appeared first on European Gaming Industry News.

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