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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO
Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDOReading Time: 5 minutes

 

We sat down with Evoplay Entertainment CBDO, Vladimir Malakchi, to discuss how the revolutionary casino game developer has changed iGaming for the better – and why, despite the challenging nature of today’s global economy, he’s bullish about the industry’s prospects in 2021.

Evoplay Entertainment notched up plenty of exciting industry firsts during 2020, can you tell us a bit about your year?

2020 was an outstanding year for Evoplay Entertainment – we unveiled 35 unique game titles, including our flagship Dungeon: Immortal Evil, the industry’s first RPG-inspired hack and slash slot game, presented at ICE London.

We also enriched our portfolio with instant games, a real showcase of ours, with a menu of sport-themed titles, including Football Manager and Penalty Shoot-out – both of which have done a great job of supplementing sportsbook during last year’s cancellation of live events. I’m really pleased about the numbers for these from a commercial standpoint, particularly in LatAm, where we’ve enjoyed significant growth.

Alongside our catalogue, we also strengthened our product line’s quality with the branded customised engine, Spinential. Usage of the engine allows us to accelerate loading and download speeds for games by up to x10 and makes titles accessible to players with devices of different capabilities. This is especially key for us in high growth markets such as Colombia, where you’re looing at an increase in GDP per capita of close to $200 million for the last two years alone.

You were founded in 2017 – as someone with an established record across the start-up and VC world, what do you see as key for your leading your team from rising to star to established industry player?

The key is always a team, as it drives and scales business and determines how far business will get in a roadmap. This is why, in venture investing, a team evaluation often precedes product evaluation – and its essential for knowing if the odds are strong for success.

We’ve looked to establish these learnings at Evoplay Entertainment. Our approach to team building, division of responsibilities, and a proper understanding of the industry and ways of realising its potential has allowed us to scale our organisation in leaps and bounds in the last year – and has seen us proudly begin to cement ourselves as one of the industry’s most exciting suppliers.

Looking back, it’s certainly been a road of dedication, and together with the team, we tested a raft of concepts to really define what we want our next catalogue to be, which effectively reflected on our development and competitiveness in the market – and we’ve got some really outstanding titles lined up.

Looking at growth markets in 2021 – where’s been key for Evoplay Entertainment in terms of expansion? Where should our readers be looking when it comes to new territories?

For us, it’s been all about expanding into new markets while ensuring we continually fine-tune our products to guarantee they deliver for multiple audiences as well as meeting local requirements.

Personalised offers have also allowed us to appeal to casino operators with relevant products for their players and seen us successfully debut in the Romanian, Bulgarian, Italian, Croatian markets with local certificates in 2020. I’m absolutely delighted to see us topping the iGaming Business deal chart with more than seven signed operators and platforms in the last few months.

Also noteworthy was the brand’s global recognition, gained by some really effective B2C marketing campaigns, which formed an excellent demand for our products from the players – and has really allowed us to differentiate ourselves ahead of our competitors.

In regard to your own commercial success, what do you see as key when it comes to standing out in this new environment with changed player demands?

Understanding your audience and its needs is invaluable. We position ourselves as a supplier with a user-centric approach to game development that can meet and exceed player expectations, and it has paid dividends in terms of our fanbase.

We’ve made this happen by putting in place a well-established network within our marketing team, which analyses players’ behavior and provides data on what products people want to play, and then in turn liaises with the development team, which technically implements these requests.

You can’t underestimate the importance of data in this regard. Players can bounce from your casino, and for reasons that are easily avoidable. Worldpay, for example, has shown us that 30% of players they surveyed will immediately switch operators if their preferred payment method is no longer available.

Constant communication and data exchange allow us to hit the target as much as possible in terms of players’ preferences and producing products that are ranked as world favourites – and I’m delighted to be part of such a team.

How much does your outlook for global markets affect your creative and development strategy? Are you looking to tailor your next catalogues towards arguably different player preferences to 2019 and 2020?

The effects of last year’s events have had an unprecedented impact on business, and from a social and economic perspective – Q1 2021 is not shaping up much better for large parts of Europe. Therefore, in building our strategy for the quarter, we need to consider possible changes in the global world – and adjust pipelines accordingly.

It’s all about agility, and looking at last year, we’ve seen that football-themed instant games (rather than slots), can really reduce the RNG-barrier for sports bettors. This is essential as it provides the cross-channel sell that operators need to have to ensure they’re pandemic-proof. With this in mind, we’re laser focused on keeping up with our users and follow the news in the industry and the world accordingly, making sure we’re always ready to adapt.

Overall, I have no doubt that the industry is still set to grow – Bloomberg has the global gaming industry at more than half a trillion dollars by 2023 – and I see no reason why we shouldn’t be on track for that.

Last but not least, how do you see slots changing in the next few years? With some great tech out there, how do you see games evolving?

Gambling will continue to be influenced by its neighbors from the entertainment sector – video games and cybersport. Entertainment is at the heart of gaming, whether that’s real money or anything else. I also expect to see a bigger movement into gamification that will give players a more immersive product that can really provide for an adventure that the audience can identify with, with a level of gameplay and technical base that can connect with the mainstream.

I also predict that instant games, which became popular in 2020, will continue to rise in demand in the upcoming year due to their simplicity and low weight. Looking at their phenomenal growth since what is arguably Facebook’s original inception – they’ve gone from 20 games in 2017 to 6,000 with 20 billion game sessions. Of course, that applies to the likes of Candy Crush and such, but with numbers such as these, when translated into real money gaming it’s clear that the vertical is full of potential.

Last but not least, keep an eye on what’s going on outside of the industry when it comes to popular content and trending subjects – now, more than ever, capturing what your audience is feeling, and wanting to feel – and then delivering it in entertainment format is what will set you apart from the competition this year.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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Week 25/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched Jack the Giant Hunter – a cascading-style, 5-reel, 4-row video slot featuring expanding reels and a dynamic multiplier mechanic. Jack the Giant Hunter instantly plants players into an enchanted world where the path to riches is made perilous by a fierce giant. The action unfolds against a backdrop of mythical giants and golden treasure hidden in the clouds.

Spinomenal has dropped its hot new slot, Westside Glory as part of its Adventure Series. Westside Glory is set on the West Coast streets where bling, bravado, and beats make for a platinum title. Framed by palm trees and the iconic Golden Gate Bridge, this 5×3 slot takes players on the ultimate urban experience.

Betsoft Gaming has released Coins of Alkemor: Extreme Magic – Hold & Win, a fast-paced 3×3 slot packed with powerful features and mystical energy. The iconic wizard Alkemor returns in the game that elevates the popular Hold & Win mechanic with three explosive Extreme Features. Players can trigger the bonus with two or more BONUS symbols and at least one WIZARD BONUS—one of which must be EXTREME—awarding three respins and the chance to land magical golden coins.

Reflex Gaming is making waves once again with the launch of Big Game Fishing Golden Catch™, the latest online release in its hugely popular Big Game Fishing franchise, and proudly powered by Yggdrasil. This thrilling new slot reels players into a bright and breezy lake, where Reflex’s iconic fisherman, Fred, returns for another unforgettable adventure. With a 5-reel, 3-row layout, high volatility, and a max win potential of 5,000x the stake, Golden Catch is bursting with fun, flair, and fishy fortune.

TaDa Gaming has released its latest slot Lucky Jaguar 2. This time, the Colourful Jaguar Wild is joined by a Gold Jaguar Wild to ramp up the wins with multiple multipliers, stunning graphics and a humorous soundtrack, alongside the original Lock & Respin bonus game feature. Designed specifically for the LatAm market, where earlier release Fortune Gems had held the record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gem’s DAU figures within one month.

 

Million Games and partner studio Black Cat are excited to announce the release of Island Ices, a vibrant 5×4 slot packed with tropical charm and rewarding mechanics. As the second game from Black Cat under the Million Star partner programmeIsland Ices brings a refreshing low-volatility experience with a polished aesthetic and summer-ready features. Designed for players who love quick-paced, feel-good gameplay.

SlotMatrix is proud to announce the launch of an exciting new slot – Gold Pigger. This exclusive title introduces players to a fun-fuelled adventure starring Richie and Peggy, two funny piglets with a taste for fortune and a nose for cash prizes. With a 4×6 reel layout and 4096 ways to win, Gold Pigger blends light-hearted design with exciting gameplay mechanics to deliver an engaging slot experience with a win potential of up to 8,086.8X the player’s stake.

Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and let’s just say, it’s not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordo’s Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.

Thunderkick has unveiled MeJUICEa, the latest addition to its content portfolio that breathes new life into a proven popular theme, reintroducing Greek mythology’s iconic Gorgon with a modern makeover. The 6×5 cluster pays title revolves around the Crush feature, a unique take on the fan-favourite avalanche mechanic.

Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features. Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.

Play’n GO steps into the underworld of Viper City with its new slot, Viper City Heist, where cunning strategy and raw firepower lead to big rewards. Combining visual flair with exciting mechanics, this 5×3 slot with 20 fixed paylines offers a potent mix of instant prizes and feature-rich gameplay that stays true to Play’n GO’s signature storytelling style.

Evoplay has released Oath of Steel, a moody, battle-driven slot that captures the raw intensity of knights locked in combat beneath storm-filled skies. Set in a storm-soaked battlefield of iron masks and glowing castle windows, Oath of Steel brings players into a world where survival outweighs glory.

Get ready to run for cover as Peter & Sons latest release, Boom Farm, exploded onto the internet on June 19th, 2025. Set in the deceptively peaceful countryside, this is no simple farming game. The 6×6 scatter-pays video slot hides a dynamite twist—literally. With TNT barrels, Star Bombs, Scatter Pays mechanics and thrilling Cascades, every harvest can explode into serious wins.

ELA Games invites players to step into a captivating world of mystery and mischief with its latest title, Tail of Crime. Tune into your detective instincts for big wins with thrilling mechanics. The 5×4 slot has 20 paylines and a 96.2% RTP, guaranteeing action in both the base game and lucrative bonus feature.

Are you ready for the grand finale? That’s what in-demand content provider, ICONIC21, is asking players as it launches the final title in its Stellar Fruits series. Stellar Fruits 100 wraps up the iconic series with a bang, with the game being set across four reels and five rows with 100 paylines active.

Stakelogic is reaching for the clouds with the launch of its newest high-rise slot game, Skyline Fortunes. This bold and eccentrically engineered title trades traditional reels for steel beams and skyscraper thrills, where every spin helps build a skyline packed with potential. At the heart of the action is Big Bruno, a gorilla with a serious work ethic and a knack for stacking wins.

Dive deep and double your fun with Fish Tales: Double Catch, from Booming Games, the thrilling sequel to Fish Tales: Monster Bass! This 5×3 reel slot brings exciting features like Barrel Boost, Big Net Modifier and Free Spins with Cash Collection, all designed to reel in those big wins. Keep an eye out for Fish Multiplier symbols to trigger massive payouts and enjoy the anticipation with every spin.

Amusnet has released a new football-themed dice slot – 20 Wild Goals Dice. This 5-reel, 20 fixed paylines game brings the thrill of football to the reels, blending high-energy gameplay with iconic dice symbols. Watch for the Ball Wild symbol that appears on the 2nd, 3rd and 4th reels and expands, substituting for the rest of the symbols, except for the Scatter.

Playson, the accomplished digital entertainment supplier, invites players on a high-stakes safari in Lion Gems 3 Pots: Hold and Win, where Special Gems hold the key to lavish Bonus Game variants. A stunning African landscape plays host to the 5×4 slot as the reels blaze with powerful lions, radiant gems, and dazzling diamonds.

Prepare to embark on an epic adventure where the power of the gods awaits in Unusual Suspects: Legends of Olympus from Northern Lights Gaming. This is the latest instalment in the studio’s hugely popular Unusual Suspects series and promises plenty of divine action. Players will marvel as Wilds unleash their celestial power, flying over the gods for a chance to trigger the Judgement Day Jackpot

 

The post Week 25/2025 slot games releases appeared first on European Gaming Industry News.

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Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025

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Think you’ve seen it all at iGaming conferences? Try your luck against the Lucifer himself.
On July 2–3, 2025, the gates of iGB Live in London will crack open — and out will step Hell Partners, taking over stand G22 with one unapologetically seducing invitation: outplay Lucifer and leave with more than bragging rights.

This isn’t a booth. It’s a lair.
A custom-built cave where fire meets flair, rules bend to desire, and the brave walk out with deals hotter than the drinks served at the bar. It’s where luck, wit, and charm will be put to the test — and only the most daring will earn a nod from Lucifer himself.

The Game: “Beat the Devil”

Five cards. One choice. No second chances.
Step into the fire and face five devilishly crafted mini-games — designed to test your reflexes, intuition, and sheer audacity. Choose a card. Accept the challenge. Win the round. Or don’t — but either way, you’ll have earned your place in Hell’s little black book.

But this isn’t just a game. It’s a key checkpoint in the masterfully orchestrated Lucky Media quest.
Survive the stand and you’ll stay in the running to win a MacBook or even a ticket to Wimbledon. Yes, seriously.

Hell’s Not for Everyone — But It Might Be for You

Hell Partners doesn’t pitch. We tempt.
With over 25%+ click-to-deposit, 50%+ reg-to-deposit, and no traffic source too wild to consider, our iGaming brands speak your language — seductive metrics and no-nonsense deals, spread across 20+ GEOs and tailored to your deepest cravings.

And if you think a Telegram chat can get you a better deal — think again.
The real power moves happen in person. At stand G22 on iGB London. With a drink in your hand and a smirk on your face.

Another stop on your checklist:
How about a HolyTraff collab photo booth styled like a retro phone box — for when you want to capture the exact moment you sealed the deal for premium traffic and a taste of Wimbledon flair.

Temptation Has a Name — And It’s G22

Skip this stand and spend eternity wondering what you could’ve had:
Exclusive offers, unforgettable games, and a private word with the very team rewriting the rules of iGaming.

Not one to let chances slip by?
Come visit HellPartners at stand G22.

You’ll leave with more than you came for — if you’re lucky. Sure you’ve got what it takes?
And remember: don’t try to bluff. The Devil sees everything.

The post Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025 appeared first on European Gaming Industry News.

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