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Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO
Reading Time: 5 minutes
We sat down with Evoplay Entertainment CBDO, Vladimir Malakchi, to discuss how the revolutionary casino game developer has changed iGaming for the better – and why, despite the challenging nature of today’s global economy, he’s bullish about the industry’s prospects in 2021.
Evoplay Entertainment notched up plenty of exciting industry firsts during 2020, can you tell us a bit about your year?
2020 was an outstanding year for Evoplay Entertainment – we unveiled 35 unique game titles, including our flagship Dungeon: Immortal Evil, the industry’s first RPG-inspired hack and slash slot game, presented at ICE London.
We also enriched our portfolio with instant games, a real showcase of ours, with a menu of sport-themed titles, including Football Manager and Penalty Shoot-out – both of which have done a great job of supplementing sportsbook during last year’s cancellation of live events. I’m really pleased about the numbers for these from a commercial standpoint, particularly in LatAm, where we’ve enjoyed significant growth.
Alongside our catalogue, we also strengthened our product line’s quality with the branded customised engine, Spinential. Usage of the engine allows us to accelerate loading and download speeds for games by up to x10 and makes titles accessible to players with devices of different capabilities. This is especially key for us in high growth markets such as Colombia, where you’re looing at an increase in GDP per capita of close to $200 million for the last two years alone.
You were founded in 2017 – as someone with an established record across the start-up and VC world, what do you see as key for your leading your team from rising to star to established industry player?
The key is always a team, as it drives and scales business and determines how far business will get in a roadmap. This is why, in venture investing, a team evaluation often precedes product evaluation – and its essential for knowing if the odds are strong for success.
We’ve looked to establish these learnings at Evoplay Entertainment. Our approach to team building, division of responsibilities, and a proper understanding of the industry and ways of realising its potential has allowed us to scale our organisation in leaps and bounds in the last year – and has seen us proudly begin to cement ourselves as one of the industry’s most exciting suppliers.
Looking back, it’s certainly been a road of dedication, and together with the team, we tested a raft of concepts to really define what we want our next catalogue to be, which effectively reflected on our development and competitiveness in the market – and we’ve got some really outstanding titles lined up.
Looking at growth markets in 2021 – where’s been key for Evoplay Entertainment in terms of expansion? Where should our readers be looking when it comes to new territories?
For us, it’s been all about expanding into new markets while ensuring we continually fine-tune our products to guarantee they deliver for multiple audiences as well as meeting local requirements.
Personalised offers have also allowed us to appeal to casino operators with relevant products for their players and seen us successfully debut in the Romanian, Bulgarian, Italian, Croatian markets with local certificates in 2020. I’m absolutely delighted to see us topping the iGaming Business deal chart with more than seven signed operators and platforms in the last few months.
Also noteworthy was the brand’s global recognition, gained by some really effective B2C marketing campaigns, which formed an excellent demand for our products from the players – and has really allowed us to differentiate ourselves ahead of our competitors.
In regard to your own commercial success, what do you see as key when it comes to standing out in this new environment with changed player demands?
Understanding your audience and its needs is invaluable. We position ourselves as a supplier with a user-centric approach to game development that can meet and exceed player expectations, and it has paid dividends in terms of our fanbase.
We’ve made this happen by putting in place a well-established network within our marketing team, which analyses players’ behavior and provides data on what products people want to play, and then in turn liaises with the development team, which technically implements these requests.
You can’t underestimate the importance of data in this regard. Players can bounce from your casino, and for reasons that are easily avoidable. Worldpay, for example, has shown us that 30% of players they surveyed will immediately switch operators if their preferred payment method is no longer available.
Constant communication and data exchange allow us to hit the target as much as possible in terms of players’ preferences and producing products that are ranked as world favourites – and I’m delighted to be part of such a team.
How much does your outlook for global markets affect your creative and development strategy? Are you looking to tailor your next catalogues towards arguably different player preferences to 2019 and 2020?
The effects of last year’s events have had an unprecedented impact on business, and from a social and economic perspective – Q1 2021 is not shaping up much better for large parts of Europe. Therefore, in building our strategy for the quarter, we need to consider possible changes in the global world – and adjust pipelines accordingly.
It’s all about agility, and looking at last year, we’ve seen that football-themed instant games (rather than slots), can really reduce the RNG-barrier for sports bettors. This is essential as it provides the cross-channel sell that operators need to have to ensure they’re pandemic-proof. With this in mind, we’re laser focused on keeping up with our users and follow the news in the industry and the world accordingly, making sure we’re always ready to adapt.
Overall, I have no doubt that the industry is still set to grow – Bloomberg has the global gaming industry at more than half a trillion dollars by 2023 – and I see no reason why we shouldn’t be on track for that.
Last but not least, how do you see slots changing in the next few years? With some great tech out there, how do you see games evolving?
Gambling will continue to be influenced by its neighbors from the entertainment sector – video games and cybersport. Entertainment is at the heart of gaming, whether that’s real money or anything else. I also expect to see a bigger movement into gamification that will give players a more immersive product that can really provide for an adventure that the audience can identify with, with a level of gameplay and technical base that can connect with the mainstream.
I also predict that instant games, which became popular in 2020, will continue to rise in demand in the upcoming year due to their simplicity and low weight. Looking at their phenomenal growth since what is arguably Facebook’s original inception – they’ve gone from 20 games in 2017 to 6,000 with 20 billion game sessions. Of course, that applies to the likes of Candy Crush and such, but with numbers such as these, when translated into real money gaming it’s clear that the vertical is full of potential.
Last but not least, keep an eye on what’s going on outside of the industry when it comes to popular content and trending subjects – now, more than ever, capturing what your audience is feeling, and wanting to feel – and then delivering it in entertainment format is what will set you apart from the competition this year.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Vladimir Malakchi, Evoplay Entertainment CBDO
Latest News
Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026
Reading Time: < 1 minute
Gamblers Connect has been officially shortlisted in three categories at the International Gaming Awards 2026, one of the most respected global recognitions within the gaming and iGaming sectors.
This announcement marks an important milestone for the company, reflecting its continued growth, consistent industry presence and long-term commitment to responsible and high-quality affiliate operations.
Gamblers Connect has been shortlisted in three distinct categories: Affiliate (Company) of the Year, recognising its public-facing affiliate excellence; the Great Place to Work Award (Operator), highlighting the strength of its internal culture; and the Safer Gambling Award, which reflects the company’s commitment to responsibility standards across its operations.
The 19th annual International Gaming Awards will be held on 18th January during ICE Barcelona. It is regarded as one of the leading global recognitions for excellence across the gaming industry. Each year, the IGA highlights companies that show innovation, quality, responsibility and meaningful contribution to the sector.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted across three very different categories shows our strength on multiple levels. It recognises our public-facing work, the culture behind it and the responsibility standards that guide everything we do.”
The post Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026 appeared first on European Gaming Industry News.
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has expanded its successful Mythology series with the launch of Mega Zeus Hold & Hit 3×3. Set among the golden columns of Mount Olympus, Mega Zeus transports players to the realm of the mighty god of thunder.
Galaxsys proudly announces the launch of its latest slot game, Guardians of Glory, an action-packed game that combines medieval warfare, innovative slot mechanics, and massive win potential for players worldwide. Blending classic slot mechanics with high-octane action, Guardians of Glory is a 5-reel, 3-row cascading line slot designed to keep players on the edge of their seats.
Evoplay has launched Imperial Relics: Three Pots, a vibrant new slot inspired by the grandeur, treasures, and mysticism of Imperial China. Players are transported to a golden city overseen by a wise emperor, where sacred relics and intricate symbols adorn the reels.
Relax Gaming has enhanced a fan-favourite with the launch of Snake Arena 2: Kinesis Unleashed. The futuristic, feature-packed 6×4 ways slot pits Slayers against Snake in an entertaining game experience that offers huge win potential with a maximum prize of 50,000x bet.
Get ready for the slot event of the year, from Booming Games, in Black Friday Cart Craze, where every spin feels like a mega sale! Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
In Nolimit City’s latest release, Bizarre, peek into the window of Dr. Bizarre’s wild experiments. This slot falls under the eccentric category of Nolimit City slots such as Munchies, Outsourced and Ugliest Catch. The farm has been… busy. Bizarre plays out on a 4-4-4-4-4 layout across 5 reels, with a number of variations of xSplit®.
Push Gaming has launched its latest seafaring adventure, Sea of Spirits, a highly anticipated slot developed in collaboration with CasinoGrounds, one of the industry’s most influential community-driven streaming platforms. Set in a haunting underwater realm where ghostly captains guard the treasures of the deep, Sea of Spirits immerses players in a world of mystery, risk, and reward.
Play’n GO’s Stadium of Riches captures the raw energy of the world’s favourite sport, placing players at the heart of the action in this high-stakes football showdown. Stadium of Riches doesn’t just replicate the spirit of football – it elevates it.
Blueprint Gaming is kicking off the festive season with the launch of Saint Nicked 3 Present Tense, the first of three Christmas-themed releases that see some of its most iconic series reimagined with charming festive visuals, enriched graphics and immersive seasonal experiences designed to delight operator player bases worldwide.
BGaming invites players to wrap up warm and explore an icy kingdom in Divine Queen: Heart of Ice. Watch the wins snowball in this Olympus-genre pay-anywhere game. Divine Queen: Heart of Ice pulls inspiration from the iconic Bonanza gameplay mechanics, repackaging them in a winter retro style.
This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! Santa in Vegas delivers festive fun and flashy riches in a vibrant 5×4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement.
Get ready to gather the family around the table and celebrate the harvest season in style in Extra Win X Thanksgiving – the new holiday-themed twist on Swintt’s classic retro slot formula where landing full table wins can lead to massively multiplied payouts.
TaDa Gaming has released Clover Ladybug, a vibrant slot where expanding Wilds, playful multipliers and the lucky ladybug herself lead the way to exciting 1500x wins. Set on a 5×3 grid with 20 paylines, Clover Ladybug transforms the simple joy of nature into a lively slot experience.
The post Week 47/2025 slot games releases appeared first on European Gaming Industry News.
Latest News
HIPTHER’s European Gaming Media Joins Forces with Frank Gaming in a Strategic Media Partnership
Reading Time: 2 minutes
HIPTHER’s flagship media outlet, European Gaming Media, is delighted to announce a new Media Partnership with Frank Gaming – the strategic nexus connecting game providers, casino operators, and industry leaders worldwide.
This collaboration marks a shared mission to accelerate partnerships, amplify exposure, and empower sustainable growth within the global iGaming ecosystem. Through this agreement, Frank Gaming will feature HIPTHER’s renowned international events across its platform, providing its expansive network with direct access to some of the industry’s most influential conferences.
In exchange, European Gaming Media will provide ongoing editorial and social media coverage for Frank Gaming’s key announcements, while Frank Gaming representatives will receive complimentary passes to attend HIPTHER’s premium events, including the Prague Gaming & TECH Summit, European Gaming Congress (HIPTHER Warsaw Summit), and the MARE BALTICUM Gaming & TECH Summit.
A Partnership Built on Shared Vision and Reach
Frank Gaming serves as a powerful connector within the iGaming ecosystem, driving measurable results through strategic networking, exclusive events, and actionable industry intelligence. Their ecosystem features over 500 verified suppliers, 250 active operators, 1,200 successful connections, and 50+ exclusive events – all designed to foster collaboration and growth.
The platform’s comprehensive toolkit includes a Supplier Directory, Strategic Networking, Industry Intelligence, Exclusive Events, Custom Marketing, and Strategic Advisory services, making it a go-to destination for gaming businesses seeking to scale with purpose.
As a leading media voice reaching over 300,000 monthly readers, European Gaming Media delivers trusted news, interviews, and insights across gaming, betting, esports, and tech innovation. The partnership strengthens both brands’ commitment to building bridges and driving excellence across the gaming value chain.
Statements from the Partners
Zoltán Tűndik, Co-founder of HIPTHER, commented: Our collaboration with Frank Gaming is a natural fit, rooted in a shared commitment to strengthening the core of the iGaming industry. We are focused on delivering crucial insights, and Frank Gaming excels at creating actionable connections. With a joint effort we can offer immense value, ensuring that the critical discussions taking place at our HIPTHER events are amplified across their robust network of suppliers and operators.
Julian Arabadjiyski, Frank Gaming strategic advisor added: Partnering with HIPTHER is a strategic step forward in our mission to connect innovation with opportunity across the global iGaming landscape. HIPTHER brings industry-shaping insights and global reach through their events and media, while Frank Gaming empowers suppliers and operators to turn those insights into growth. Together, we’re bridging knowledge and execution ensuring the right voices are heard and the right connections are made.
About Frank Gaming
Frank Gaming is the strategic nexus connecting game providers, casino operators, and industry leaders across the global iGaming ecosystem. With over 500 verified suppliers, 250 operators, and 1,200 successful connections, the platform accelerates partnerships and drives growth through strategic networking, exclusive events, and targeted intelligence.
About European Gaming Media
Part of HIPTHER, European Gaming Media (EuropeanGaming.eu) is one of the most trusted publications in the iGaming and gambling sector, reaching more than 300,000 readers monthly. The outlet delivers daily news, in-depth interviews, regulatory updates, and event coverage, shaping the future of gaming and betting across Europe.
About HIPTHER
HIPTHER is a global brand dedicated to connecting people and businesses through innovative media, PR, and events. With leading conferences and media outlets spanning Gaming, Tech, and Fintech, HIPTHER empowers industries through connection, collaboration, and creativity.
The post HIPTHER’s European Gaming Media Joins Forces with Frank Gaming in a Strategic Media Partnership appeared first on European Gaming Industry News.
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