Latest News
Age well with AudioMob
Reading Time: 3 minutes
GlycanAge sign on for higher brand exposure in mobile games for the first time with AudioMob’s pioneering rewarded audio ad format
GlycanAge, a precision health test of biological age and wellness, are taking the step to expose their product to wider audiences, utilising in-game audio ads this year. The potential they have unlocked with AudioMob’s innovative audio ad format in mobile gaming is continuing to rise and drive potential customers to their website directly from games. Whilst the connection between mobile gaming and biological health tests might seem tenuous, the gaming demographic has expanded exponentially and now caters to an audience of 2.5 billion, 63% of whom are women: an audience no longer narrow and belonging to a teenage boy’s club, who already are seizing the opportunity to check in on their health with GlycanAge.
GlycanAge, a service that strives to inspire change through knowledge, reveals the age of your immune system and gives you the opportunity to improve your lifestyle and take control of your health. Backed by world leaders in glyco-science, the GlycanAge team made up of award-winning scientists have studied ageing and created a test that is proven to work. With patented technology they boast over three decades of innovation and groundbreaking research to offer the highest standards for quality and put users’ health back in their own capable hands. Working with AudioMob the core objective was to reach more users concerned with their health, or interested in preventative services, but unsure how to take the first step. Building audio ads into mobile games, gave GlycanAge the opportunity to drive website traffic without breaking the budget and with astounding results. The average click through rate on the audio enhanced banners resulted in an increase of 150% compared to the industry standard, with a cost per click of just $0.21.
‘We’ve always wanted to find a way to use mobile gaming to promote our service to a wider audience. Before AudioMob, it was always too expensive to use video and mobile banner ads were pretty much invisible. This is definitely something we’ll continue to utilize as it’s worked wonders driving users and health clinics to our website.‘ said Nikolina Lauc, CEO of GlycanAge.
AudioMob, a Google for Startups backed tech maverick, has created the world’s first rewarded audio ad format for mobile games. The non-intrusive ads play directly into the ears of the gamer whilst they can continue to play the game, and therefore don’t get frustrated by ads interrupting their experience or taking them away to another site completely. It’s a seamless plugin that has already proven, in a YouGov survey from last year, to be preferred amongst 67% of adult gamers compared to video ads, and can amplify ad placements with a huge potential of 250% revenue increase. For developers, the opportunity to monetise and retain players is impressive, whilst huge brand names like Warner, Dell and Amazon have already seized the opportunity to advertise using AudioMob.
‘We already believe in the power of video ads, for monetising games, but audio is soaring and this year will see the true potential it has to amplify the world of Adtech. Monetising using audio is a win-win-win for developers, brands and players alike. The highly targetable potential of audio ads meant that we could specifically implement the GlycanAge audio enhanced banners into games where we knew the overwhelming age range was 30+, and therefore get the highest revenue.’ said Christian Facey, CEO and Co-Founder of AudioMob.
Stretching across brand genres from music, electronics and health, AudioMob’s format is incredibly versatile and the results already being seen are hugely promising. As more developers continue to integrate and brands race to sign on to use AudioMob’s rewarded audio ads, the format is set to gain impressive traction this year. The future of audio is already incredibly bright, and for AudioMob, for developers, players and brands, the potential is definitely one to seize early on.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Age well with AudioMob
DigitalEjis, the pioneering software development company in responsible gaming, and Exalogic, Italy’s premier gambling platform provider, have joined forces in an exciting partnership.
This collaboration marks a significant milestone in the Italian gaming landscape when it comes to upgrading responsible gambling practices and addiction prevention.
Predictive Software for Safer Gaming
DigitalEjis has developed an unparalleled software solution that predicts the onset of gambling addiction before a player places their first bet. Unlike existing tools that identify addiction once compulsive behavior is already underway, DigitalEjis’ predictive software enables operators to customize the betting experience for each customer from day one. By doing so, operators can offer their players the safest and most entertaining environment possible.
Exalogic’s Role in the Partnership
Exalogic, renowned for its robust and reliable gambling platform, has chosen DigitalEjis as their only partner for predictive and antiaddiction product. This strategic alliance ensures that responsible gaming practices become an integral part of the Italian gambling landscape.
Embracing the Italian Market
Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his enthusiasm: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a first mover in the Italian territory.
Responsible Gambling at the Core
Italy’s new decree on gambling, particularly Article 14, underscores the importance of responsible gaming. The Decree focuses on protecting players from the onset of gambling addiction also adopting software empowered by Artificial Intelligence. DigitalEjis’ product aligns perfectly with this initiative, providing accurate predictions and personalized protection for players.
The post DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy appeared first on European Gaming Industry News.
A 60-year-old welder has netted $69,850, following three consecutive victories at WinSpirit Casino.
“I’ve had some fantastic wins. The best ones were $26,550 and $25,300 during the bonus game,” the man shared.
The lucky winner, who decided to remain anonymous, caught luck by the tail in the Diamonds Power: Hold & Win slot.
“When I play, I follow a strategy. I start with bets of $5-10 and increase them after a few wins,” he said.
Following a string of consecutive wins, the man reached a $50 bet, which ultimately led to his coveted winnings.
“$50 spins go through my finds quickly, but if you get the bonus, the payoff is unbelievable,” the man added.
Diamonds Power: Hold & Win is a 3×3 slot by Playson featuring four fixed jackpots and a unique Hold & Win feature. The game offers a maximum win of 5,150 times the initial bet per round.
To celebrate his success, the man decided to dine at a local casino restaurant with his wife, with whom he had shared 27 years of marriage
“During dinner, we came up with the idea to test my winning strategy again, so we opened the familiar WinSpirit page on my phone,” he laughed.
The fortunate player stumbled upon WinSpirit Casino accidentally while searching for an online platform to enjoy slot games.
“During my search, I tried a few online casinos. But WinSpirit stood out for its ease of use and quick verification process,” he said.
The casino offers its new players a 100% bonus up to 200 USD+ 100 Free Spins and a 200% bonus up to 200 USD on their first and second deposits respectively.
The man also noted that the main reason he plays at the casino is to have fun.
“I play for fun. And big wins… They are like a pleasant bonus that you get while enjoying your pastime.”
The self-employed welder is living a peaceful life, enjoying outdoor activities like fishing, hunting, camping, and motocross biking.
The post Welder racks up over $69,000 from three back-to-back online casino wins appeared first on European Gaming Industry News.
Latest News
Skyesports Championship 2024: Counter-Strike 2 unveiled with $200,000 Prize Pool, Global Teams, and LAN in India.
Skyesports, a premier global IP builder for gaming and esports, has announced the return of its longest-running esports IP, the Skyesports Championship, for its sixth edition in 2024. The Counter-Strike 2 esports tournament in the Skyesports Championship 2024 will feature an impressive prize pool of $200,000.
Teams from around the world will converge in India for an intense on-ground event to compete for the prestigious title. The Skyesports Championship 2024: Counter-Strike 2 Main Event is set to happen from July 23 to 28 in India with eight teams competing for the title. Five of these will be directly invited while two will secure their slots through the Europe and India Qualifiers, respectively. The final slot is reserved for the champions of the previous Skyesports Counter-Strike 2 tournament, the Skyesports Masters 2024.
The list of teams is as follows:
● Aurora Gaming: Serbia (Skyesports Masters 2024 champions)
● Mongolz: Mongolia
● BetBoom: Russia
● Eternal Fire: Turkey
● Furia Esports: Brazil
● TBD (5th invited team will be announced at a later date)
● EU Qualifier Champion: TBD
● India Qualifier Champion: TBD
Commenting on the Skyesports Championship 2024 Counter-Strike 2, Shiva Nandy, Founder and CEO, Skyesports, said, “The Skyesports Championship has been our premium IP which was founded in 2018 as a regional esports tournament in Chennai. Now, after five continuous editions, the tournament is back for its sixth year and is bigger than ever featuring the top teams from around the world in the Counter-Strike 2 esports tournament. Due to unfortunate circumstances, we couldn’t host the Skyesports Masters as a LAN in India. This time, however,we are thrilled to bring some of the world’s most distinguished Counter-Strike 2 teams to the Skyesports Championship 2024 Main Event.
Details for the India and Europe Qualifiers will be announced soon. The Skyesports Championship 2024 is the third tournament in the Skyesports $1 million Counter-Strike 2 esports roadmap. Earlier this year, Skyesports successfully hosted the Skyesports Grand Slam in Pune, India, and the Skyesports Masters.
Furthermore, the Skyesports Championship 2024 is a multi-game esports IP. Besides the Counter-Strike 2 tournament, the IP will feature several other gaming titles catering to different gaming communities. These will be announced at a later date.
The post Skyesports Championship 2024: Counter-Strike 2 unveiled with $200,000 Prize Pool, Global Teams, and LAN in India. appeared first on European Gaming Industry News.
DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy
Welder racks up over $69,000 from three back-to-back online casino wins
Skyesports Championship 2024: Counter-Strike 2 unveiled with $200,000 Prize Pool, Global Teams, and LAN in India.
Exclusive Live Stream with Conor McGregor
In gaming culture, phones are replacing computers: “Charge your dopamine for the whole day in 5 minutes”
PHP12-M CASH AT STAKE IN PAGCOR’S LINKED BINGO GAME
Soft2Bet’s Team is heading to Malta for the SBC CasinoBeats Summit
B.F.T.H. Arena Awards’24 Partners with Ortak for an Unprecedented iGaming Experience
Exclusive Q&A w/ Richard Mifsud, Chief Vision Officer at XPRIZO
EGT Tanzania consolidates its status as a leader in Africa with a major installation at Grand Leone Casino in Sierra Leone
-
Latest News3 months agoFairplay Exchange signs as new sponsor of Stephen Hendry’s Cue Tips
-
Latest News3 months ago
Gods Reign Announces Groundbreaking Partnership with LG Electronics
-
Latest News3 months agoEuropean Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs
-
Latest News3 months ago
Casino Crypto Giant Bitline Partners with Ciphertrace for Enhanced Compliance in Digital Asset Transactions
-
Latest News3 months ago
French Publisher TapNation tops Financial Times FT1000 list of Europe’s Leaders in Tech Media
-
Latest News3 months ago
PAGCor Says 188BET’s Return to the Philippines a Huge Vote of Confidence
-
Latest News3 months ago
Hölle Games Go Live on Bet-at-home.de
-
Latest News2 months agoStakelogic’s Slot and Live Casino Content is now live with L&L Europe
You must be logged in to post a comment Login