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Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

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Parimatch CPO: ‘We want to become a Netflix in the gambling world.’
Parimatch CPO: ‘We want to become a Netflix in the gambling world.’Reading Time: 4 minutes

 

Parimatch is building a technological entertainment platform that’s changing the face of the betting industry. The company’s goal is to move away from the classic idea of the bookmaker and become a gaming and entertainment platform. The company made its first move in the fall when it presented the new game Footboss. Parimatch CPO Sergey Berezhnoy explains how a simple session-based game is about to change the way we think of betting forever.

 

Footboss: the concept

The ultimate aim of Footboss is to free ten major football stadiums from the grip of invading giants. The game’s key character is the coach, whose daily task it is to train his players to take winning penalties and practice unconventional tactics.

At first glance, the game seems simple, but with every new session, players discover new ways of enhancing their skills along with their chances of winning. Randomly distributed rewards and tasks give the journey unexpected twists—always expect the unexpected: different objects, different quests, and different heroes. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

By playing Footboss every day for just five minutes, you can upgrade the skills of your football team, learn about the vulnerabilities of your giant rivals, notch up victories, and win real prizes — Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, to name but a few.

 

How Footboss Refreshes the Betting World

Footboss was proposed as an exciting alternative way to promote Euro 2020. Apart from focusing on high odds, bonuses, and competitive margins, we decided to give players a variety and new emotions.

Gamification and betting is not an entirely new approach. Even the official APL app has a built-in fantasy league that mixes reality and the virtual world.

We went one step further and came up with something similar games don’t do—we intertwined the game world with the real world of football. We wanted players to have fun creating their own football story.

Thanks to Footboss, players have been returning to Parimatch not only because they want to place bets or check out the odds but also to take a break, win a match or two and get a prize in the process. The game is session-based for a reason: players don’t get stuck playing it. After a couple of boss fights, it’s easy to get straight back to whatever you were doing.

 

Footboss as a non-trivial bonus for players

Footboss isn’t about money; it’s more about emotions and brand loyalty. The game is entirely free. To get started, all you need is an account with Parimatch. For the gameplay, we chose the “free to play” model: the more you play, the more you progress for free. In this model, the player’s status isn’t essential—what matters is the desire to play.

We wanted Footboss players to experience new emotions when interacting with the platform. On top of emotions, we integrated loot-box mechanics to add gifts that included prizes ranging from game equipment to iPhones and MacBooks.

 

Immersion in the game world and a new betting experience

Footboss is a refreshing experience that combines relaxed gameplay with a love of football. Together with their team, players create footballing history as they trek through the stadiums of Europe. Although the game is pure fiction, it is saturated with football: the top player on the team is Terminalaldo, a character very similar to the real Cristiano.

We presented the unique game’s fantasy world as part of the advertising campaign being prepared for Euro 2020. The transfer of playable characters to the semi-real cinematic world increased engagement a lot more because the gaming concept proved viable despite the cancellation of the championship.

In this story, betting is more of a bonus than a necessity. The coach offers to do additional tasks such as place a bet on Esports, football, hockey, or basketball. Involvement like this helps players to progress through the game faster and get in-game items, but they don’t have to.

 

Reaching the competitive audience segment

Footboss got into the segment of the audience that is driven by a desire to win: players immediately competed for the number-one rating. We noticed the race in the rankings and decided to give motivated players more opportunities to prove themselves through in-game quests.

 

Game launch results

Over 100,000 players participated in the first version of the game, where they fought over 1,000,000 battles and completed more than 350,000 quests. For the 36 days of the promotion, players opened 405,834 loot boxes containing hundreds of real prizes from Parimatch.

Despite Footboss being session-based and designed for five minutes of gameplay, some players scored 10 hours of game playing and completed the game four times.

We consider the launch a success because we’ve given players new experiences, expanded the platform’s capabilities, and identified growth points for interaction between games and betting.

 

Entertainment platforms are the future

In the first test run, we only tried out ten percent of the game mechanics from our arsenal. So far, we’ve built a conditional “stadium” where new battles will unfold: new seasons and championships, quests, stories, characters, and content. We will also integrate other sports and gambling.

We are planning to add new mechanics such as PVP so that players can compete against each other. The PVP format will enhance the engagement and the variety of gameplay through fight emotions, new team lineups, item sets, and tactics. We are also thinking about integrating actual events from the world of sport connected with betting promotions.

COVID-19 has affected the whole world and has become a powerful impetus for betting to move forward. Parimatch is moving beyond the classic competition model—we’re already building a gambling entertainment products. Thanks to the game integrations, we are changing the perception of betting and giving players new emotions.

Parimatch is continuing along the path of innovation in the betting field and is already introducing exciting new approaches to gambling.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BF Group Launches Enhanced Platform for Sports Betting and Casino Operators

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BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.

The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.

Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”

Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”

The post BF Group Launches Enhanced Platform for Sports Betting and Casino Operators appeared first on European Gaming Industry News.

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From Lisbon to the World: Lisboa Unicorn Capital Takes Oddsgate to Collision

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Oddsgate was selected by Lisboa Unicorn Capital to participate in Collision, an internationally renowned event that will take place in Toronto, Canada, from June 17th to 20th. The primary purpose of this event is to bring together big names in technology and redefine the direction of this constantly growing industry.

Lisboa Unicorn Capital, an initiative led by the Lisbon City Council, stands as a driving force in the global landscape of entrepreneurship, innovation, and technology. Its latest endeavor empowers startups to engage with international events by providing support and resources. The program “From Lisbon to the World: Mission Global Events” exemplifies this commitment, offering startups a gateway to global opportunities.

Oddsgate, a standout in the local tech scene, was selected to represent the portuguese capital at this major international event.

The occasion will allow the iGaming company to showcase its team as exhibitors at Collision, fostering invaluable connections and insights in what has often been called “the Olympics of technology”.

Although this is a new experience for Oddsgate, which hasn’t had the chance to participate in this specific event in previous years, it won’t be the company’s first relationship with the country, as it already has established operations in the Canadian iGaming market.

Intending to evolve its operations more and more in the country, this participation represents a valuable chance to strengthen existing ties and expand the barriers of action of the Lisbon company, which already has a global presence.

Guilherme Graziani, Head of Business Development at LatAm, and Tomás Medley, Head of Account Management, are leading the charge, ensuring Oddsgate’s presence resonates powerfully at Collision.

This is a great achievement and a source of pride for the entire team, as highlighted by the co-founder, Mickael Shahinyan:

“Being selected for the event confirms our stance of always being attentive to the market, trends and opportunities to continue evolving. It also demonstrates our alignment with the rigorous standards and bold vision of Lisboa Unicorn Capital. We are very happy to be renowned for our unprecedented integrity of product, technology and service advancements cooped with regulatory compliance, giving our partners great advantage in their operational markets.”

Organized by the Web Summit Group, renowned for curating transformative tech gatherings worldwide, Collision promises to be a nexus of innovation and inspiration. That’s why Oddsgate foresees meaningful encounters, enriching exchanges, diversity of nationalities and cultures, and the identification of trends that will shape the market.

As Oddsgate embarks on this milestone journey, it not only elevates its own profile and allows it to acquire and share relevant knowledge but also underscores Lisbon’s burgeoning reputation as a dynamic hub for global tech innovation.

The post From Lisbon to the World: Lisboa Unicorn Capital Takes Oddsgate to Collision appeared first on European Gaming Industry News.

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LIGHTNING BOX™ ENTERS A MYSTICAL FOREST WILDERNESS IN CLAW AND ROAR™

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Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) has released Claw and Roar, from specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios, exhibiting a plethora of animal symbols that award unique modifiers and features.

In this 3×5 adventure, players step into a blissful forest, making friends with a number of creatures along the way, including the grizzly bear, who stars as a Wild symbol.

During the base game, three Wilds triggers respins, with up to six available, meaning the number of respins is further boosted. The respins continue until no more Wilds appear.

Bear footprints act as the scatter, with three, four or five of these initially activating eight free games. The Wild symbol also features in free games, as up to four can also launch respins, removing the lowest royal whilst issuing an additional free game.

With a powerful 243 ways to win, Claw and Roar is a Light & Wonder title currently exclusive to Rush Street Interactive in Michigan, Ontario and West Virginia .

Michael Maokhamphiou, Studio Director at Light & Wonder, said: “Claw and Roar is an enchanting addition to our portfolio, transporting players to an epic forest where the animals can help them receive prizes.

“The action-packed free games round is bolstered by the Wild symbol, which can assist in adding further riches by granting an extra round whilst also granting players increasing respins.”

Rob Procter, VP of Game Development at Light & Wonder, said: “Lightning Box is elevating its established portfolio with the launch of Claw and Roar, proudly showcasing classic features and modifiers that still resonate with its player base.

“With a trip to a beautiful forest guaranteed, players can engage themselves within the epic gameplay and state-of-the-art aesthetics, as this new title hits the brief when it comes to slot creation.”

Light & Wonder’s ecosystem offers more than 3,500 games from a global network of in-house and third-party game studios, with unrivalled ease of integration that is robust and secure. All games available through the aggregation platform are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

The post LIGHTNING BOX™ ENTERS A MYSTICAL FOREST WILDERNESS IN CLAW AND ROAR™ appeared first on European Gaming Industry News.

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