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Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

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Parimatch CPO: ‘We want to become a Netflix in the gambling world.’
Parimatch CPO: ‘We want to become a Netflix in the gambling world.’Reading Time: 4 minutes

 

Parimatch is building a technological entertainment platform that’s changing the face of the betting industry. The company’s goal is to move away from the classic idea of the bookmaker and become a gaming and entertainment platform. The company made its first move in the fall when it presented the new game Footboss. Parimatch CPO Sergey Berezhnoy explains how a simple session-based game is about to change the way we think of betting forever.

 

Footboss: the concept

The ultimate aim of Footboss is to free ten major football stadiums from the grip of invading giants. The game’s key character is the coach, whose daily task it is to train his players to take winning penalties and practice unconventional tactics.

At first glance, the game seems simple, but with every new session, players discover new ways of enhancing their skills along with their chances of winning. Randomly distributed rewards and tasks give the journey unexpected twists—always expect the unexpected: different objects, different quests, and different heroes. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

By playing Footboss every day for just five minutes, you can upgrade the skills of your football team, learn about the vulnerabilities of your giant rivals, notch up victories, and win real prizes — Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, to name but a few.

 

How Footboss Refreshes the Betting World

Footboss was proposed as an exciting alternative way to promote Euro 2020. Apart from focusing on high odds, bonuses, and competitive margins, we decided to give players a variety and new emotions.

Gamification and betting is not an entirely new approach. Even the official APL app has a built-in fantasy league that mixes reality and the virtual world.

We went one step further and came up with something similar games don’t do—we intertwined the game world with the real world of football. We wanted players to have fun creating their own football story.

Thanks to Footboss, players have been returning to Parimatch not only because they want to place bets or check out the odds but also to take a break, win a match or two and get a prize in the process. The game is session-based for a reason: players don’t get stuck playing it. After a couple of boss fights, it’s easy to get straight back to whatever you were doing.

 

Footboss as a non-trivial bonus for players

Footboss isn’t about money; it’s more about emotions and brand loyalty. The game is entirely free. To get started, all you need is an account with Parimatch. For the gameplay, we chose the “free to play” model: the more you play, the more you progress for free. In this model, the player’s status isn’t essential—what matters is the desire to play.

We wanted Footboss players to experience new emotions when interacting with the platform. On top of emotions, we integrated loot-box mechanics to add gifts that included prizes ranging from game equipment to iPhones and MacBooks.

 

Immersion in the game world and a new betting experience

Footboss is a refreshing experience that combines relaxed gameplay with a love of football. Together with their team, players create footballing history as they trek through the stadiums of Europe. Although the game is pure fiction, it is saturated with football: the top player on the team is Terminalaldo, a character very similar to the real Cristiano.

We presented the unique game’s fantasy world as part of the advertising campaign being prepared for Euro 2020. The transfer of playable characters to the semi-real cinematic world increased engagement a lot more because the gaming concept proved viable despite the cancellation of the championship.

In this story, betting is more of a bonus than a necessity. The coach offers to do additional tasks such as place a bet on Esports, football, hockey, or basketball. Involvement like this helps players to progress through the game faster and get in-game items, but they don’t have to.

 

Reaching the competitive audience segment

Footboss got into the segment of the audience that is driven by a desire to win: players immediately competed for the number-one rating. We noticed the race in the rankings and decided to give motivated players more opportunities to prove themselves through in-game quests.

 

Game launch results

Over 100,000 players participated in the first version of the game, where they fought over 1,000,000 battles and completed more than 350,000 quests. For the 36 days of the promotion, players opened 405,834 loot boxes containing hundreds of real prizes from Parimatch.

Despite Footboss being session-based and designed for five minutes of gameplay, some players scored 10 hours of game playing and completed the game four times.

We consider the launch a success because we’ve given players new experiences, expanded the platform’s capabilities, and identified growth points for interaction between games and betting.

 

Entertainment platforms are the future

In the first test run, we only tried out ten percent of the game mechanics from our arsenal. So far, we’ve built a conditional “stadium” where new battles will unfold: new seasons and championships, quests, stories, characters, and content. We will also integrate other sports and gambling.

We are planning to add new mechanics such as PVP so that players can compete against each other. The PVP format will enhance the engagement and the variety of gameplay through fight emotions, new team lineups, item sets, and tactics. We are also thinking about integrating actual events from the world of sport connected with betting promotions.

COVID-19 has affected the whole world and has become a powerful impetus for betting to move forward. Parimatch is moving beyond the classic competition model—we’re already building a gambling entertainment products. Thanks to the game integrations, we are changing the perception of betting and giving players new emotions.

Parimatch is continuing along the path of innovation in the betting field and is already introducing exciting new approaches to gambling.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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REEVO Goes Live with Microgame, Expanding Its Reach in Italy

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REEVO has announced that its innovative portfolio of in-house games is now live with Microgame, one of Italy’s leading gaming service providers.

This partnership marks another significant milestone in REEVO’s expansion strategy, bringing its rapidly growing collection of original slot titles to Microgame’s extensive operator network. Known for its cutting-edge technology, immersive mechanics and distinctive themes, REEVO continues to redefine the online casino experience for players worldwide.

Italian operators and players will now gain access to some of REEVO’s most popular and engaging titles, including Bongo Safari, Her Genie Ways and Bullfighting Champion—games that blend striking visuals, fresh concepts and dynamic gameplay designed to captivate audiences.

Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “With REEVO joining our portfolio, we strengthen Microgame’s ability to provide Italian operators with a diverse and high-quality offering. The vast selection of titles and the advanced architecture of REEVO’s platform represent an important competitive lever for us.”

Karl Grech, Head of Business Development at REEVO, said: “We’re delighted to officially go live with Microgame, a market leader in Italy with an impressive operator network. This collaboration is a powerful step forward in our mission to deliver exceptional content and aggregation solutions to operators globally. By combining REEVO’s innovative in-house games with Microgame’s deep local expertise, we’re confident players in Italy will enjoy a truly unique and next-level gaming experience.”

The post REEVO Goes Live with Microgame, Expanding Its Reach in Italy appeared first on European Gaming Industry News.

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Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation

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The show is about to begin… so find your seats, sit back and enjoy The Freak Show Revelation! B.T Parnum has gathered the freakiest freaks and created a program that is meant to shock the people! This is the second release from Sneaky Slots since the launch of Nip Tuck last month, with Gopnik and Gods Go Pew Pew up next!

Reel Area

The Freak Show unfolds across a 3-3-3-3-3 reel setup with a couple of sneaky Host tricks above the reel. Each linked to a Host symbol that can land anywhere on the reels. When a Host Symbol lands, the corresponding feature above the reel activates:

  • Host Multiplier: Awards a random Multiplier 5x, 10x, 25x and 50x.
  • The Generous Host: The Host will expand to cover the entire reel and acts like a wild.
  • Host Cash: Instant cash prize will be awarded and the Host will add a random multiplier between 2x and 10x.

xBomb®

Well, well, well… look what decided to make an surprise appearance! It’s one of Nolimit City’s iconic xMechanic, xBomb®, making its first ever appearance in another provider’s game!

In Freak Show Revelation, xBomb® explodes removing all adjacent symbols and increases the Multiplier for the next collapse.

Pick Your Bonus!

The beauty of this show is that get to choose between Heaven and Hell. Land 3 Bonus Symbols and choose between either the Heaven Spins or Hell Respins. Landing 4 Bonus Symbols will unlock the choice for the Super Variants of each bonus.

Heaven Spins

So, you think you have a good cocnscious. When selecting the Heaven Spins, you get 10 free spins. During this feature the Host activation increase in frequency.  A single Bonus Symbol will activate Super Heaven Spins and will award +3 Spins.

Super Heaven Spins

The difference between Heaven and Super Heaven Spins is that the Host is guaranteed to land at least once in each spin.

Hell Respins

Maybe you’re feeling a little mischievous. When selecting the Hell Respins Bonus, you are award 3 respins where the only symbols that can land are; Multipliers between 1x-10x, Blank, Bonus and the Host.

When a multiplier lands on the reels, it’s value will be added to the current multiplier on top of the relevant reel.

Whenever the Host lands on any reel, he will double the value of the multiplier above that reel.

Landing a Multiplier or the Host will always award +1 respin. At the end of the feature all Multipliers will be added up and added to the bet.

Landing a single Bonus Symbol will upgrade Hell Respins to Super Hell Respins and award +2 respins. Super Hell Respins will also keep the collected Multipliers above the reels.

Super Hell Spins

The difference between Hell and Super Hell Respins is that in Super Hell Spins you start with 4 free respins . During Super Hell Spins whenever the Host lands it will triple the value of the Multipliers above that reel. Landing at least 1 Multiplier Symbol or Host will award +1 respin.

Sneaky Buy

Do you want the best seat in the house? The Sneaky Buy feature lets you jump straight into the action:

  • The Host – Guaranteed to land at least 1 Host symbol
  • Bonus – Guaranteed to land 3 Bonus Symbols and pick either Heaven Spins or Hell Respins
  • Super Bonus – Guaranteed to land 4 Bonus Symbols and pick either Super Heaven Spins or Super Hell Respins

Sneaky Boost

Sneaky Boost makes for an unforgettable performance in Freak Show Revelation.

Sneaky Boost is activated for 2 times the base bet, where there is an increased chance of triggering the Bonus rounds. Landing 1 or 2 active Sneaky Symbols in a spin trigger a normal bonus feature.

Super Sneaky Boost can be activated for 5 times the base bet for an increased chance of triggering the Super Bonus feature. Landing 1 Super Sneaky symbol will trigger a normal Bonus and landing 2 Super Sneaky symbols will trigger a Super Bonus.

The Stats

Max Win: 13,000x

Volatility: Extremely Volatile

 

Ivelina Balova, Product Owner at Sneaky Slots, said: “We’ve gotten great reception after our first release and now we’re looking to capitalise off that momentum. Freak Show Revelation has been in the works for a while, we have even changed the name a few times, but the Host? He has always been the star of the show. Sit back, enjoy the spectacle and keep an eye out for those easter eggs!”

Freak Show Revelation will be available to all Sneaky Slots partners on October 29th, 2025.

The post Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation appeared first on European Gaming Industry News.

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VGCCC: Footy Legends Team Up to Champion Limit Setting

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Aussie Rules football legend Sam Docherty and rugby league superstar Cameron Munster are teaming up for Gambling Harm Awareness Week to encourage people to set limits before they bet.

Both footballers use practical tools when they gamble and are sharing their advice with others, particularly males aged 18–34 who are the biggest users of wagering and sports gambling products.

“I’m committed to raising awareness and encouraging safer gambling habits. I know from experience the highs and lows that can come with gambling. Now, I want to focus on supporting change so that gambling harm can be minimised.

“In the last few years, I have grown immensely as a person and by setting limits, I’ve had the occasional gamble but have been able to focus on what matters most,” Munster said.

Sam Docherty said: “I’ve had my struggles with gambling in the past and now I set a weekly deposit limit. I’ve found it really helps keep my gambling activity in check. People struggling with gambling harm can feel stuck and alone because of feelings like shame and guilt – and I want them to know that it’s okay to seek help.

“It’s important that people, especially young guys, think about their actions before they place a bet. I wouldn’t take to the field without warming up and making sure my body was match fit. Setting a limit is the same. It will help protect you.

Victorian Gambling and Casino Control Commission (VGCCC) CEO, Suzy Neilan said safety should be front of mind as the state’s sporting calendar ramps up.

“There is always a spike in wagering and sports gambling at this time of year, which is why it’s crucial we reach people that are statistically at greater risk of experiencing gambling harm.

“This is about safety. Setting a limit is like putting on a seatbelt as soon as you get in the car. Limits can reduce the likelihood of you experiencing gambling harm.”

Victorians spend more than $7 billion a year on gambling, including approximately $2.5 billion on wagering and sports betting products.

Gambling Harm Awareness Week is an annual event that encourages people to understand the risks of gambling. The 2025 campaign “Set before you bet” focuses on how setting limits can reduce someone’s risk of experiencing gambling harm. Protective behaviours that can be used include:

• Gamble no more than 2% of take home pay.

• Gamble no more than once a week.

• Gamble on no more than 2 different products.

“Sam and Cameron have unique experiences with gambling, and I commend them for implementing their own strategies, including setting limits when they gamble.

“What’s more, it’s great that these role models are now sharing their lessons and advice with other young men who are the cohort most at risk from experiencing gambling harm from sports betting,” Ms Neilan said.

The VGCCC has released findings from the annual Community Attitudes Survey, which asked more than 3000 Victorians about their views on gambling. The survey shows that most Victorians overwhelmingly agree gambling is addictive and can damage families and communities.

“With the widespread popularity of sports betting, it is so important for people to understand our Gambling Harm Awareness Week message and set limits before they bet,” Ms Neilan said.

“Gambling is a personal choice, and it’s vital that people are equipped with the knowledge and practical tools to manage their activity and participate safely.

‘The gambling industry must act with integrity, comply with their licence conditions and Code of Conduct obligations, and care for their customers who may be showing signs of gambling harm.”

The post VGCCC: Footy Legends Team Up to Champion Limit Setting appeared first on European Gaming Industry News.

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