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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu™ format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play™ offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Malta Gaming Authority Appoints New Chief Executive Officer

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The Board of Governors of the Malta Gaming Authority has appointed Dr Carl Brincat as Chief Executive Officer of the MGA with immediate effect, in terms of article 6(2)(a) of the Gaming Act (Cap. 583 of the Laws of Malta). The appointment follows a highly competitive selection process which was commenced with the launch of a public call for applications on 17 December 2020.

Carl is a lawyer by profession and previously held the role of Chief Legal & Enforcement Officer within the MGA. Following three years of training in the field of criminal law, he joined the MGA’s legal team and has been a part of it for over six years, forming part of the strategic direction of the Authority and its high-level regulatory Committees for the past four. Carl sits on the Board of the Financial Intelligence Analysis Unit, and is a member of the Chamber of Advocates (Malta), the International Masters of Gaming law (IMGL), and the International Association of Gambling Regulators (IAGR), and has also been a regular speaker in local and international conferences relating to gaming and international regulatory issues.

Carl Brincat said: “It is an honour to be selected to lead the organisation at such a critical juncture for the MGA and the industry alike. I am proud of the work that has been done by the Authority so far in raising regulatory standards and committed to ensuring that we continue along this path. However, it is essential that we cultivate stronger partnerships with other regulators and stakeholders, and the industry itself, to achieve a regulatory environment that accomplishes the MGA’s objectives as set out in the law in the most effective, transparent, and proportionate manner.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Malta Gaming Authority Appoints New Chief Executive Officer

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BoscaSports Partners with PA Betting Services

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Sports display platform BoscaSports has entered into a partnership with PA Betting Services, a global supplier of sport editorial and data.

As per the deal, premium content from PA Betting Services will be regularly refreshed across BoscaSports’ unrivalled range of display screens in retail betting environments in the UK, Ireland, Europe and North America.

BoscaSports will draw on PA Betting Services’ expertise in data collection, sports coverage and content production in all major sports to create impactful displays at scale and in multiple languages. Among the sports covered by the partnership will be horse & greyhound racing and football, with tennis, golf and more to roll out in the future.

The partnership responds to an accelerated move towards completely paperless environments across the retail betting industry. By offering an end-to-end content & display solution for retailers, BoscaSports and PA Betting Services will enable brands to realise cost efficiencies, publish unique promotions and tailor sport betting content to local outlets.

BoscaSports and PA Betting Services will also work together to develop new products aimed at driving betting activity, creating new revenue streams for retail operators and capitalising on international growth opportunities.

“This partnership is a hugely significant step for BoscaSports to bring its digital platform to a global sports betting audience. PA Betting Services is providing world-class content across a range of sports and we are now making that available to retailers in any market in a simple, cost effective way, and with a proven track record on delivering innovation. We can also provide it in the local language through our automated translation engine which we recently launched in the Italian marketplace,” Eugene Mitchell, CEO of BoscaSports, said.

“Combining our expertise in sport editorial, data and content production with BoscaSports’ cutting edge display technology will provide a much richer experience for passionate sports fans using retail betting shops around the world. The scale of BoscaSports’ digital display network will not only broaden the reach of our premium content, but also will allow retail environments to reflect the dynamism of the sports they cover,” Richard Duncan, Head of Business Development, Racing and Sports Betting at PA Media Group, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BoscaSports Partners with PA Betting Services

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Russian Central Bank Clamps Down on Gambling Payments

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Online casinos and illegal bookmakers are feeling the squeeze after the Russian central bank has made it very difficult for punters to get paid.

Indeed, many operations have seen their activities in Russia paralysed since mid-January after gamblers have largely lost the ability to place bets in any currencies other than Bitcoin.

Russian business publication The Bell reports that this is the culmination of actions taken by Russia’s central bank targeting payment systems to illegal online casinos and bookies.

In December and January, there was a flurry of reports that several major payment systems such as Qiwi and Yoo.Money (formerly Yandex.Money) had been temporarily banned from carrying out transactions with foreign countries.

It later transpired that these moves are likely linked to the central bank’s efforts to crack down on payments to illegal gaming operators. A total of ten banks and payment operators are believed to have faced sanctions. Small banks such as Fintekh and Onego have even had their business licenses pulled.

A reporter with The Bell tested the situation by trying to place bets at the largest illegal online casinos, such as Admiral777, JoyCasino, and Gaminator. It turned out that all of them now accept payments only in Bitcoin, and not with major Russian bank cards (Tinkoff, Sberbank) or online payment systems like Yandex.Money.

There is, however, one alternative for long-standing and wealthy punters. Two sources familiar with the industry told The Bell that online casinos are now visiting such players in person in large cities like Moscow and St. Petersburg and taking cash directly.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Russian Central Bank Clamps Down on Gambling Payments

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