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Kindred Group Expands RG Commitment with Middlesbrough FC

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Kindred Group Expands RG Commitment with Middlesbrough FC
Kindred Group Expands RG Commitment with Middlesbrough FCReading Time: 2 minutes

 

Kindred Group has agreed a community initiative with Middlesbrough FC to promote responsible gambling message to the club’s foundation and supporters.

Kindred Group is committed to promoting responsible gambling messaging via the front of shirt logo and any LED and digital advertising or marketing and their commitment to the community is expanding with this initiative.

Kindred Group has already donated their naming rights for the club’s third kit to MFC Foundation and that relationship will be further strengthened with the players wearing Foundation warm-up t-shirts for a further three games this season.

A percentage of advertising rights are being donated to the Foundation and there is an increased commitment to supporting community-based initiatives.

Kindred has also pledged to donate a percentage of their hospitality and merchandising rights to the club’s fans and this will be available via competitions and giveaways.

Boro head of commercial Lee Fryett said: “We’re delighted in agreeing this MOU. This will offer increased opportunities for both our Foundation and our fans and is also a commitment to responsible gambling messaging. The three key pillars of the MOU and are community, supporters, and marketing and Kindred Group have made a real commitment to show their support for this.”

Neil Banbury, General Manager of Kindred Group UK, said: “We are proud of this ground-breaking agreement reached with Middlesbrough Football Club. It is another example of our deep commitment to developing a new model for football club sponsorship.

“The agreement acts as a baseline for our collective work in ensuring our sponsorship benefits both the club and its communities. Kindred Group is leading the industry on this approach – and we are excited to see the partnership continue to develop in the coming months.”

Helena Bowman, Head of MFC Foundation, said: “We are delighted with the ongoing commitment from Kindred to our local community. At MFC Foundation we aim to make a difference by using the power of the football club badge to raise aspirations and positively change lives.

“Kindred’s dedication to supporting our community initiatives will help enhance the work of the Foundation and allow us to reach even more people through our programmes.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Kindred Group Expands RG Commitment with Middlesbrough FC

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sands China Completes Latest Round of Responsible Gambling Initiatives for Staff

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Sands China Completes Latest Round of Responsible Gambling Initiatives for Staff
Sands China Completes Latest Round of Responsible Gambling Initiatives for StaffReading Time: < 1 minute

 

Sands China has completed a series of activities in support of the Macau government’s Responsible Gambling Promotions 2020, including the promotion of responsible gambling behaviour among staff and further raising their awareness of problem gambling.

The campaign, which ran from August through December, was organised by the MSAR Social Welfare Bureau, the Gaming Inspection and Coordination Bureau (DICJ) and the University of Macau’s Institute for the Study of Commercial Gaming.

Sands China’s initiatives included holding two responsible gaming workshops for its staff, the first promoting better communication between staff members and their children with a focus on self-control and financial management skills, while the second aimed to provide a better understanding of gambling disorders and how staff can seek help for themselves or others.

There were also a series of roadshows held at Sands China properties to further increase awareness of responsible gaming for staff.

“Sands China understands the importance of responsible gaming to the well-being of the Macau community, and it is our pleasure to support the Macau government’s Responsible Gambling Promotions 2020. Through various in-house initiatives and those with local organisations, we are pleased to again see our team members supporting the company’s corporate social responsibility efforts and the Macau government’s annual responsible gaming awareness promotion,” Wilfred Wong, President of Sands China, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sands China Completes Latest Round of Responsible Gambling Initiatives for Staff

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Novibet partners with AllSported’s risk-managed solution

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Novibet partners with AllSported’s risk-managed solution
Novibet partners with AllSported’s risk-managed solutionReading Time: 2 minutes

 

Novibet has today announced it has partnered with AllSported, the expert horseracing trading solution, across its website and mobile app. The deal sees AllSported deliver a full pricing and risk-managed service to the new UK entrant.

The deal also sees Novibet avail of Racing Post content, elevating their offering to provide customers with Spotlight comments, form and verdicts from Racing Post experts. The industry-leading content is used across all major bookmakers in Britain and Ireland.

AllSported’s independent pricing enables Novibet to not only extend their pricing window but also trade their own price right up to the off. With this comes AllSported’s expert customer profiling to give the firm better insights into their players. The AllSported API, built on the latest push technology, eliminates price latency and gives Novibet the opportunity to lead in what has become a generic follower-driven market.

AllSported, launched towards the end of 2019, is the best-in-class trading solution that gives bookmakers made-to-measure racing odds delivered with streamlined integration. The company is formed by a strategic partnership of Racing Post combined with market leaders TXODDS and Banach Technologies.

Discussing the new partnership, Head of Trading Partnerships at AllSported, Alan Casey said:

‘We’re really excited to partner with Novibet. They’re a very progressive company making huge strides and we look forward to helping them gain a foothold in the UK marketplace. Towards the back end of last year they were sweeping awards across the board at SBC and EGR so we’re delighted they’ve chosen to partner with AllSported. We’re incredibly confident that combining AllSported, Racing Post content and the award-winning Novibet platform we will be able to deliver the best Racing product out there.’

Discussing the partnership Novibet Business Development Manager, Dimitris Argyriou mentioned the value of expert betting content alongside the leading risk-managed technology as key to going with AllSported.

“We are delighted to announce – after a long selection process – AllSported as our official horseracing trading partner. We are excited that AllSported and Racing Post will help us to increase our presence in the UK and I strongly believe this partnership is a huge step in the right direction.

He continued: ‘’Our promise to deliver unique content paired with one of a kind odds will be kept by adding AllSported’s horseracing expertise and experience to our arsenal and increasing our portfolio with international racing. We’re incredibly confident that the final result will be best in class, creating the optimal, go-to alternative for racing betting.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Novibet partners with AllSported’s risk-managed solution

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Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind

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Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind
Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their GrindReading Time: 2 minutes

Leading esports organisation Fnatic, today announced a multi-year partnership with Jack Link’s, a global leader in branded protein snacking and the world’s largest meat snacks manufacturer.

After a successful activation in 2019, Fnatic and Jack Link’s EMEA have teamed up again to enable gamers across Europe to power through their grind without compromising taste or nutrition. By having access to Fnatic’s massive network of fans and players, this partnership will allow Jack Link’s to expand its reach across EMEA and establish the brand as the primary protein snack for gamers.

Fnatic and Jack Link’s will work together to give gamers, whether beginners or competing on the world stage, the tools they need to achieve their personal goals. From providing plenty of the high protein Jack Link’s products, through to the development of content, in-game activations, online and physical tools as well as story-telling from the pros, every aspect of this partnership will be centred around enabling gamers to power through their grind.

Selecting Jack Link’s as Fnatic’s first global snack partner represents the company’s continued commitment to maximising and enhancing esports performance, while prioritising the health and wellbeing of its players. The Jack Link’s logo will be featured across the right sleeve of all Fnatic team jerseys immediately, and across the right sleeve of the retail jersey from May.

“In fast-paced online competition, gamers need a consumable respite that gives them the energy to get through their grind,” said Neil Walker, Partnerships Manager at Fnatic. “At Fnatic, we have a performance-first philosophy to ensure gamers are always playing at their best. All of Jack Link’s snacks are made with 100% beef, are high in protein and have less than 80 kcal per serving.”

Gamers have a reputation for snacking on sugary, greasy food that lacked nutrition which often results in an adverse impact on their performance. This collaboration unlocks gamers’ full potential by providing them with the quality, protein-rich fuel needed to power through intense gaming sessions, and play to their maximum potential.

“When it comes to nutrition, we are actively encouraging our players to eat in a way that will improve their performance in competitive games,” said Jens Hofer, Performance Director at Fnatic. “Providing them with snacks is extremely important, especially considering how long and intense gaming can be. A high protein, no-nonsense type of snack like Jack Link’s is the best option for us.”

Jan Pieter Schretlen, Managing Director Jack Link’s EMEA, said that snacking while gaming is an exciting area for the brand. “Our products are the perfect snack, no matter if at home or on the go, at work or during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.” He continued in saying, “we want to be a true partner, supporting gamers on all levels and building relationships both in competitive as well as amateur gaming.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind

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