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Game mode on: BBC Three takes viewers behind the multimillion-pound esports scene

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Game mode on: BBC Three takes viewers behind the multimillion-pound esports scene
Game mode on: BBC Three takes viewers behind the multimillion-pound esports sceneReading Time: 3 minutes

 

  •         Fight For First: EXCEL ESPORTS, available on BBC iPlayer early 2021
  •         Narrated by Cillian Murphy

At a time when the global audience for esports is set to eclipse the viewership of traditional spectator sporting events and 80 million people a month play League of Legends, a new documentary series from BBC Three has been commissioned to give viewers an unprecedented insight into one of the biggest games in the world. Fight for First:  EXCEL ESPORTS will be available to stream on BBC iPlayer in early 2021.

Narrated by Golden Globe and BAFTA nominee Cillian Murphy, this five-part series follows, a multimillion pound esports organisation, at home in their state of the art training facility at Twickenham stadium and abroad at The League of Legends European Championships (LEC) in Berlin, meeting the six-figure salary gamers who are at the heart of this team of rising young superstars. In 2019, they finished in tenth place, but now with huge financial backing, brand new players and a world class coaching team, can they make a true impact on the international League of Legends scene?

Founded in 2014, brothers Kieran and Joel Holmes-Darby came up with the idea for an esports team over a pint. Now six years later and with an investment of eight figures behind them, EXCEL compete in one the biggest gaming leagues in the world.

The team train out of Twickenham stadium and have access to a wide range of sporting facilities usually only reserved for top athletes. Whether it’s DNA testing, physiotherapy, sports psychology, or nutrition, EXCEL applies the same level of training as any traditional sporting team.

During the season, the EXCEL players all live together in a gaming house, so they’re in each other’s pockets 24/7. BBC Three follows the team as they compete against the world’s best esports athletes, while navigating the growing pains of adulting, living away from home, love, new friendships and fame. On the surface, they may be young, rich and living out their dreams, but each player has their own deep-rooted reasons why gaming plays such an important role in their lives.

Cillian Murphy says: “My sons love gaming. When I showed them the trailer for this, they said I had to do it. Being involved in Fight For First has been a great experience and there is so much more to professional gaming than I ever thought. It has opened up a whole new world to me and this series provides a proper insight into a fascinating, global industry.

Kieran Holmes-Darby, Co-Founder and Chief Gaming Officer at EXCEL ESPORTS, said: “This five-part series showcases our attempts to reach the League of Legends European Championship play-offs for the first time in our history and is a completely unique insight into EXCEL ESPORTS and what goes on behind the scenes of a major esports organisation. At EXCEL, whilst competing at the elite level, we pride ourselves on always striving to be better, and the series demonstrates how we practise, prepare and play. Not only will it offer our fans a deeper look into what we do, but it will also offer people who are completely new to esports a fascinating perspective of our exciting industry.”

Fiona Campbell, Controller BBC Three, says: “The BBC Three in-house documentary team have created a fascinating series and true insight into the world’s fastest growing sport – and one that has a huge following and importance to our audience. We’re excited to be the first UK broadcaster to follow an esports team through a global esports competition, taking viewers behind the scenes as the teenage team members juggle competing on a world stage with their lives at home.”

Fight For First: EXCEL ESPORTS is a 5 x 30 production made by the BBC Three in-house team. It was commissioned by Fiona Campbell, Controller BBC Three, produced and directed by Simon Rawles. The Executive Producers are James Corbin and Jo Smith for BBC Three.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Game mode on: BBC Three takes viewers behind the multimillion-pound esports scene

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Novibet partners with AllSported’s risk-managed solution

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Novibet partners with AllSported’s risk-managed solution
Novibet partners with AllSported’s risk-managed solutionReading Time: 2 minutes

 

Novibet has today announced it has partnered with AllSported, the expert horseracing trading solution, across its website and mobile app. The deal sees AllSported deliver a full pricing and risk-managed service to the new UK entrant.

The deal also sees Novibet avail of Racing Post content, elevating their offering to provide customers with Spotlight comments, form and verdicts from Racing Post experts. The industry-leading content is used across all major bookmakers in Britain and Ireland.

AllSported’s independent pricing enables Novibet to not only extend their pricing window but also trade their own price right up to the off. With this comes AllSported’s expert customer profiling to give the firm better insights into their players. The AllSported API, built on the latest push technology, eliminates price latency and gives Novibet the opportunity to lead in what has become a generic follower-driven market.

AllSported, launched towards the end of 2019, is the best-in-class trading solution that gives bookmakers made-to-measure racing odds delivered with streamlined integration. The company is formed by a strategic partnership of Racing Post combined with market leaders TXODDS and Banach Technologies.

Discussing the new partnership, Head of Trading Partnerships at AllSported, Alan Casey said:

‘We’re really excited to partner with Novibet. They’re a very progressive company making huge strides and we look forward to helping them gain a foothold in the UK marketplace. Towards the back end of last year they were sweeping awards across the board at SBC and EGR so we’re delighted they’ve chosen to partner with AllSported. We’re incredibly confident that combining AllSported, Racing Post content and the award-winning Novibet platform we will be able to deliver the best Racing product out there.’

Discussing the partnership Novibet Business Development Manager, Dimitris Argyriou mentioned the value of expert betting content alongside the leading risk-managed technology as key to going with AllSported.

“We are delighted to announce – after a long selection process – AllSported as our official horseracing trading partner. We are excited that AllSported and Racing Post will help us to increase our presence in the UK and I strongly believe this partnership is a huge step in the right direction.

He continued: ‘’Our promise to deliver unique content paired with one of a kind odds will be kept by adding AllSported’s horseracing expertise and experience to our arsenal and increasing our portfolio with international racing. We’re incredibly confident that the final result will be best in class, creating the optimal, go-to alternative for racing betting.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Novibet partners with AllSported’s risk-managed solution

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Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind

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Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind
Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their GrindReading Time: 2 minutes

Leading esports organisation Fnatic, today announced a multi-year partnership with Jack Link’s, a global leader in branded protein snacking and the world’s largest meat snacks manufacturer.

After a successful activation in 2019, Fnatic and Jack Link’s EMEA have teamed up again to enable gamers across Europe to power through their grind without compromising taste or nutrition. By having access to Fnatic’s massive network of fans and players, this partnership will allow Jack Link’s to expand its reach across EMEA and establish the brand as the primary protein snack for gamers.

Fnatic and Jack Link’s will work together to give gamers, whether beginners or competing on the world stage, the tools they need to achieve their personal goals. From providing plenty of the high protein Jack Link’s products, through to the development of content, in-game activations, online and physical tools as well as story-telling from the pros, every aspect of this partnership will be centred around enabling gamers to power through their grind.

Selecting Jack Link’s as Fnatic’s first global snack partner represents the company’s continued commitment to maximising and enhancing esports performance, while prioritising the health and wellbeing of its players. The Jack Link’s logo will be featured across the right sleeve of all Fnatic team jerseys immediately, and across the right sleeve of the retail jersey from May.

“In fast-paced online competition, gamers need a consumable respite that gives them the energy to get through their grind,” said Neil Walker, Partnerships Manager at Fnatic. “At Fnatic, we have a performance-first philosophy to ensure gamers are always playing at their best. All of Jack Link’s snacks are made with 100% beef, are high in protein and have less than 80 kcal per serving.”

Gamers have a reputation for snacking on sugary, greasy food that lacked nutrition which often results in an adverse impact on their performance. This collaboration unlocks gamers’ full potential by providing them with the quality, protein-rich fuel needed to power through intense gaming sessions, and play to their maximum potential.

“When it comes to nutrition, we are actively encouraging our players to eat in a way that will improve their performance in competitive games,” said Jens Hofer, Performance Director at Fnatic. “Providing them with snacks is extremely important, especially considering how long and intense gaming can be. A high protein, no-nonsense type of snack like Jack Link’s is the best option for us.”

Jan Pieter Schretlen, Managing Director Jack Link’s EMEA, said that snacking while gaming is an exciting area for the brand. “Our products are the perfect snack, no matter if at home or on the go, at work or during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.” He continued in saying, “we want to be a true partner, supporting gamers on all levels and building relationships both in competitive as well as amateur gaming.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind

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Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO

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Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO
Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEOReading Time: 2 minutes

 

Luke Grob, the former HelloFresh founding member and VP of Operations & Product, has been appointed as Skrmiish’s Chief Executive Officer.

As a business strategy and operations expert who specialises in early-stage business growth, Grob has been appointed to lead the company’s ambitious growth targets, starting with global launch of the Skrmiish app in January 2021.

Speaking about his new role, Grob said: “I’ve spent much of my career working with high growth companies with large addressable markets and the potential of Skrmiish is enormous. The explosion in gaming is well documented and Skrmiish is perfectly positioned to be a genuine disruptor in the space. I am looking forward to working with the team to make Skrmiish a powerhouse in the global competitive gaming space.”

Grob’s commitment to scaling companies with big ambitions stems from an innate passion about understanding the numbers that drive ventures.

Grob joined Rocket Internet in 2012 and took a leading position in the HelloFresh UK founding team, holding multiple roles including the Director of Global Operations and VP of Growth & Innovation, supporting its growth from infancy to Europe’s fastest growing business (FT 2017), expanding the team exponentially and seeing turnover move from single digits to +£300M in less than three years, before a successful IPO (ETR:HFG) in year six. HelloFresh is now valued at over $11B.

He went onto become Head of Growth at REEF Technology (Backed by Softbank Vision Fund) which pioneered the transformation of underutilized urban spaces and Dark Kitchen Industry, scaling their early operations across the UK and US and helping securing a +$950M investment to fuel growth in the US. Over the past three years Grob has been a mentor at Techstars, is an advisory board member to multiple early-stage businesses as well as EMEA Expansion and Growth Consultant at TemperPack.

Grob is a champion at driving big business growth in prospering industries and believes that Skrmiish is one such venture.

Chris Heaton, co-founder of Skrmiish had this to say about Grob’s appointment: “I am thrilled and proud to be able to welcome Luke to the company. He is someone with a proven track record of helping companies in early-stage growth go on to become phenomenal success stories. Having Luke at the helm with his exceptional experience and expertise will ensure we set out and deliver on our ambitious growth plan through 2021 and beyond. His arrival is quite the coup for Skrmiish and signals our intention to become a global name in gaming.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO

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