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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

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  • iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.

TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.

The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.

It revealed five significant trends:

  • Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.

“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.

  • Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.

“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.

  • Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.

  • Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.

  • Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.

“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.

For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.

Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.

“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”

About the Research methodology

The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.

For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Yggdrasil reveals roarsome gameplay in ReelPlay’s Primal Hunter GigaBlox™

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Yggdrasil, a leading iGaming publisher, has teamed up with ReelPlay to transport players to the prehistoric age where colossal symbols take centre stage in Primal Hunter GigaBlox™.

ReelPlay’s six-reel cascading slot can see giant GigaBlox symbols up to 4×4 in size land on every single spin alongside explosions and free spins, helping players reach max wins of more than 7,500x their bet.

Every winning symbol explodes allowing for new symbols to cascade into view forming entirely new winning combinations. If an explosion causes a gap below a GigaBlox symbol and its width cannot fit, the symbol will split up into a 1×1 format.

Landing five or more scatter symbols anywhere on the reels will automatically trigger the free spins feature. For every scatter that lands, players will receive two free spins with an unlimited win multiplier that starts at x1 and grows following each cascade.

Primal Hunter GigaBlox is the latest game developed by ReelPlay as part of the YGG Masters program, following in the footsteps of recently released hit King Arthur 10K WAYS.

The title is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “Our portfolio of games featuring the epic GigaBlox Game Engagement Mechanic continues to grow from strength to strength and Primal Hunter GigaBlox is up there among the very best. Those after intense gameplay and volatile bonuses will truly enjoy this prehistoric title.”

David Johnson, CEO at ReelPlay, said: “ReelPlay are delighted to release Primal Hunter GigaBlox. With best-in-class art, animation and soundscape we also bring our popular cascading multiplier feature to GigaBlox.”

The post Yggdrasil reveals roarsome gameplay in ReelPlay’s Primal Hunter GigaBlox™ appeared first on European Gaming Industry News.

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Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD

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Bitcoin Miner, the world’s number one Bitcoin game, is celebrating two years of its collaboration with ZBD, a leading fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from a forgotten title with no players to becoming one of the largest play-and-earn games ever, with over 2 million lifetime users.

ZBD’s Lightning-powered payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention. Two years on, Bitcoin Miner is achieving 40,000 daily active users, making it the biggest Bitcoin game by user count.

Besides the retention benefit of rewards, which leads to player retention that exceeds 6 months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20% increase in revenue. As well as its own community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers.

Paul West, Founder of Fumb Games, said “Bitcoin Miner has proven that US players love games that are fun, snackable and rewarding. The  game is not only sustainable, but has soared to new heights since the partnership with ZBD. It’s no surprise that I’m very excited for the future of bitcoin and player-friendly rewarded games.”

Ben Cousens, Chief Strategy Officer at ZBD, said “The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”

In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY. ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative adtech companies like Slice and AdInMo.

The post Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD appeared first on European Gaming Industry News.

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Shadow Summoner Elementals: The New Flagship Release from Fantasma Games

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Developer’s latest title takes players on a mystic adventure where multipliers, wilds and free spins await

Fantasma Games, the Stockholm-based game studio, is asking players to unlock the four elementals to cast magic and summon big wins in the latest slot to leave its production line.

Shadow Summoner Elementals is a thrilling game where players must discover and progress through the Tomes of Flames, Corruption, Thunder and Ice to trigger the free spins bonus where truly magical wins await. Players receive four spins, each with a guaranteed tome in play and the chance to unlock for additional spins.

The game also features multipliers, which drop in the base game before being added together and then applied to the total avalanche win. Yes, this is a pay anywhere game with winning symbols removed and new ones dropping into place to create additional combinations.

Players need to keep their eyes peeled for spreading wilds, which takes the form of the Tome of Ice symbol. This turns itself and one to four neighbouring symbols wild. Then there’s the Tome of Corruption symbol. This turns itself and all neighbouring paying symbols into the same random paying symbol.

The Tome of Thunder brings re-spins. When it lands it turns itself into a multiplier and then destroys four to twelve random symbols, increasing the multiplier by 1x for each before kick-starting a re-spin.

The Tome of Flames is all about upgrades. This includes turning one of the low paying symbols into its corresponding high paying symbol before the Tome of Flames turns itself into the corresponding high symbol of the last upgrade.

Shadow Summoner Elementals is set across six reels and five rows. It has three RTP options of 86%, 94.3% and 96.31%, sits at the medium range of the volatility scale and has a max win potential of 5,601x.

“Shadow Summoner Elementals takes the mythic theme and puts players at the heart of a narrative where they will discover the four tomes in their quest for bonus action and big wins,” the founder and Chief Executive Officer for Fantasma Games, Fredrik Johansson, said. “This is a feature rich game that sits at the middle of the volatility range ensuring plenty of bonus action and lots of big win potential.

“Shadow Summoner Elementals is bound to leave players enchanted and we look forward to seeing it land in the game lobbies of our operator partners in markets across the world.”

The post Shadow Summoner Elementals: The New Flagship Release from Fantasma Games appeared first on European Gaming Industry News.

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