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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Malta’s FIAU Publishes “Intelligence Factsheet” of STRs

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The Financial Intelligence Analysis Unit (FIAU) of Malta has published its “intelligence factsheet” which provides an overview of “suspicious transaction reports” (STRs) submitted by Malta Gaming Authority (MGA) licensees in 2019.

FIAU reported a total of 1445 STRs from 210 MGA licenced operators during 2019, continuing its 100% rise in suspicious transactions registered by its “CASPAR monitoring system” year-on-year trend.

A breakdown of results saw 32% (457 cases) of the total STRs submitted by three companies and a further 35% (498 cases) registered by another five licenced operators, with 72 organisations submitting the remaining 33% (approximately 486) of the STRs.

FIAU reported 741 STR cases related to online gambling for 2020, under which the enforcement unit continues to broaden its CASPAR system’s monitoring capability.

In its factsheet statement the FIAU detailed: “In most of the cases, the FIAU considers it more appropriate to send a spontaneous intelligence report to foreign FIUs rather than to trigger an investigation in Malta on the basis of STRs received from the remote gaming entities.

“Although the FIAU does not open its own in-depth analysis in these cases, the majority result in further dissemination to its foreign counterparts. As a result, information received through these submissions accounted for 35 percent of the total spontaneous intelligence reports shared with foreign FIUs in 2019.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Malta’s FIAU Publishes “Intelligence Factsheet” of STRs

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Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform

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Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform
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Scientific Games Corporation has integrated BlueRibbon’s customisable jackpot solution into its OpenGaming platform.

This new partnership strengthens Scientific Games’ OpenGaming, providing partners across regulated markets with the ability to create bespoke jackpots within games via BlueRibbon’s software.

Kaizen Gaming brand Stoiximan has become the first OpenGaming customer of Scientific Games to utilise the marketing tool following this new agreement, with the software to be rolled out with all the Company’s customers in the coming months.

“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe,” Amir Askarov, Co-Founder & CEO of BlueRibbon, said.

“Providing an innovative and wide product range has been our priority, and we wanted to include the customizable jackpot software that BlueRibbon provides into our offering. Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience,” Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, said.

“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise,” Dylan Slaney, SVP Gaming, Digital at Scientific Games, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform

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Challengermode hires key leaders and promotes internal talent to level up leadership team

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Challengermode hires key leaders and promotes internal talent to level up leadership team
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  • Challengermode makes dual appointments with Philip Hübner promoted to CBDO and Dan-Alp Lindberg joining as CFO 

Leading esports platform Challengermode today announced the appointment of Dan-Alp Lindberg as Chief Financial Officer and the promotion of Philip Hübner to Chief Business Development Officer. The hires follow a substantial period of growth and a $12 million investment round led by eWTP Innovation Fund, the global investment arm of the Alibaba Group, Telia Ventures and Swedish soccer legend Zlatan Ibrahimovic.

Joining Challengermode in 2017 as Head of Business Development, Hübner has previously been responsible for onboarding the very first partners at the company, as well as devising the company’s partnerships and business strategy. With a wealth of esports specific experience – his first involvement in the space as a competitive DOTA player – Philip has worked in a variety of positions, from marketing and communications to product management to business development and strategy – highlighting the value of a broad knowledge base to grow the business side of the industry. In his new role Hübner will draw on this experience to translate increased accessibility in esports into greater value for stakeholders.

Lindberg joins as Chief Financial Officer, where he will be responsible for the company’s revenue growth and profitability while managing risks and compliance in order to facilitate Challengermode’s continued high-growth journey. He has over 15 years of management experience at both large companies and scale-ups , including roles at IKEA as well as creative agency and entertainment company B-Reel. Linberg’s deep knowledge of finance, operations, risk and analytics makes him a valuable asset to Challengermode given its position in the constantly evolving world of esports.

“I’ve always been keen to help grow esports as an industry, even back when I was a competitor – so I am excited to be bringing that accumulated experience to my new role as CBDO” comments Philip Hübner Chief Business Development Officer at Challengermode. “For all its recent success, the esports industry is still relatively young, and is still in a process of change. While sponsorships and big event tournaments will continue to be important, our mission is to create new partnerships and new opportunities that will drive growth in the grassroots level of esports in the years to come.”

Dan-Alp Lindberg, Chief Financial Officer at Challengermode, said: “I am super excited to step into the role of CFO at Challengermode and look forward to continuing to roll out our esports platform internationally. I truly believe the team and this platform has incredible potential to accelerate the growth of esports, harness the space’s commercial potential, facilitate new business models and establish new revenue streams along the way.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Challengermode hires key leaders and promotes internal talent to level up leadership team

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