Just ahead of the highly anticipated FIFA World Cup, 2RBO Affiliates hosted an exclusive meet-and-greet featuring global football icon Diego Simeone in Madrid. Held for the 2RBO’s top business partners, this session celebrated the immense strategic value of Simeone’s role as the official brand ambassador for Betinia and Campobet, two premier brands represented within 2RBO’s portfolio.
The event kicked off with an engaging Q&A session where Diego Simeone shared insights into his core vision of leadership. El Cholo reflected on developing his famous “one game at a time” philosophy and applying it across today’s packed match calendar. He also revealed the secrets to maintaining that legendary passion after 14 years at the highest level, explaining how he keeps his squad constantly inspired and hungry for victory.
Simeone hooked the audience when explaining why collective commitment outweighs individual talent and explored the evolution of the modern game. He also shared how he uses sharp communication and mental focus to unite a diverse squad of strong personalities, balancing being a coach with being a friend.
Following the talk, the afternoon transitioned into a very special moment as partners captured exclusive photos with Simeone and received his personal autograph on custom jerseys—gifted at the event as a special collaboration between Betinia, Campobet, brands featured in 2RBO’s portfolio.
The absolute highlight of the event took place on stage shortly after, when Aviv Rosenblit, Head of 2RBO Affiliates, presented Diego Simeone with a custom-framed jersey. This exclusive piece was created as a special, limited-edition collab between Betinia and Campobet, perfectly capturing the high-energy spirit of the championship-level partnership.
Reflecting on the session, Aviv Rosenblit commented:
“Diego Simeone’s mindset perfectly mirrors 2RBO Affiliates-we are all about winning, and it is a true privilege to have such a global icon as the official ambassador for Betinia and Campobet. Hosting this exclusive session has been incredibly inspiring, bringing our partners closer together and locking in a shared energy for our collaboration. Right now, seasonal football traffic is hotter than ever, putting the momentum in our affiliates’ favor. This is just the beginning of a legendary alliance, so let’s make history together!”
The event concluded with an exclusive networking, giving partners the perfect opportunity to connect and map out future collaborations. The energy in the room made it clear that this is just the beginning, leaving everyone ready to make the most of the upcoming football season and turn this momentum into huge shared success.
About Betinia
Betinia is a sports betting and gaming brand built around a gamification-led player experience. The brand features a five-tier loyalty journey inspired by a sports career path, taking players from Beginner to Amateur, Professional, World Class and ultimately Legend.
About CampoBet
CampoBet is an online platform established in the Mexican market, offering a dual focus on sports betting and casino entertainment. Featuring over 1,000 daily events ranging from Liga MX to eSports, the platform distinguishes itself through an innovative gamification system where users complete challenges to earn redeemable rewards.
About Diego Simeone
Diego Simeone is an Argentine professional football manager and former player, currently managing Atlético de Madrid. Known for his passion, intensity and tactical approach, Simeone has led Atlético to major domestic and European trophies and reached two UEFA Champions League finals. As a player, he earned 108 caps for Argentina and won two Copa América titles.
