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“As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities.” Exclusive Ukraine interview with BetGames.TV’s Yury Mikhaylov

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With the stage now set for history in the making, Ukraine is preparing to open its market for the first time in more than a decade.

Proven as one of Europe’s most in-demand live casino suppliers and headquartered in neighbouring Vilnius, we caught up with BetGames.TV’s CIS Sales Director Yury Mikhaylov to get his views on Ukraine’s potential, as well as his own plans for the market.

With BetGames.TV gearing up to bring its products to the Ukrainian market in the near-term, how do you see prospects here?

As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities. Infrastructure factors, such as widespread internet access and the prevalence of online banking, have laid a great foundation for a digital-first approach from the outset. Twinned with a market crammed with tech savvy players, and you’re looking at a serious boost for national revenue with plenty of potential for online casino, making it an exciting time for all involved.

I would encourage anyone who remains sceptical of the benefits of regulation to consider the example offered by neighbouring Georgia (on a smaller population scale of course!). The country has improved player safety, widened consumer choice and boosted the national economy by attracting new investment. For that reason, it’s pleasing to see Ukraine follow the example set by several other regional European markets by putting a framework in place to establish its own gambling industry, and we look forward to playing a part in the market’s development.

Has BetGames.TV already established a footprint in the region? Are there any further steps which the regulator needs to take before you do so in Ukraine?

We already have a well-established network with Ukraine’s biggest global hitters (such as Favbet and Parimatch), who, as regional heavyweights, are going to be key in shaping how the market develops in its early stages. Both operate an extensive network across the CIS and Europe, and we are on excellent terms with them given the number of jurisdictions we’re actively working in together.

On a macro level, the Ukrainian regulator has certainly taken steps in the right direction, although having said that, several inconsistencies remain within the proposed framework, which the authorities must work to clarify in order to fully realise all the advantages of regulation. I’m confident this will be addressed and look forward to seeing updates on this soon enough.

And what are your plans for the market going forward?

From what we’ve seen so far, I’m certain that the full legalisation and improved transparency of the Ukrainian market will add a wealth of new opportunities for us, particularly when it comes to online casino.

We’ve been hugely successful in Belarus in a similar format – where we went online with the country’s first digital offering (launched by Parimatch) and have already outperformed every slot supplier on the market there. We also offer far superior margins to our competitors, and in many cases, theseare greater than sports betting itself, so I see plenty of potential for us to sit alongside newly established Ukrainian sportsbooks too without cannibalising spend.

Accordingly, I believe we’re in a strong position to capitalise on the Ukrainian market’s likely huge customer base as soon as we go live there, and I’m sure we’ll prove to be key in helping operators make their mark on the territory. As well as our award-winning live dealer offering (fully developed in-house), we’ve also got a raft of marketing and promotional services that are going to be tailored to a jurisdiction where we are already familiar with what players are looking for.

How do you envisage Ukraine’s commercial landscape will shape up in the coming years? Do you expect to see a lot of competition?

New market entries require considerable resources. Compliance procedures can be complex, time-consuming and geographically differentiated. For that reason, local knowledge and contact networks tend to play an important role. Ukraine is no different: with a high bar set for entry, many anticipate that the territory’s commercial future belongs to those who are already present within it.

Of course, given a population of close to 40 million, we’re dealing with one of Europe’s largest markets in terms of potential– so I’m sure plenty of our international operator friends and partners will also be eyeing it with interest. Given how pivotal we have been this year in boosting global partners’ operating revenue and acquisition efforts, I’m also sure we’ll prove ourselves to be a valuable asset in helping our partners’ operations get going there as soon as they go live.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities.” Exclusive Ukraine interview with BetGames.TV’s Yury Mikhaylov

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SoftSwiss updates Pay N Play by Trustly for online casino projects

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SoftSwiss updates Pay N Play by Trustly for online casino projects
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SoftSwiss has recently introduced new technical updates for the Pay N Play payment method by payments service provider Trustly. 

The new developments will enable SoftSwiss online casino clients to activate all currently available markets seamlessly and hassle-free at once.

SoftSwiss Online Casino Platform future and prospective clients can now activate all available payment markets. The new add-ons will boost the productivity of the Platform as well as increase its player retention and conversion rates. The Pay N Play by Trustly is being offered to the operators running brands on the SoftSwiss Online Casino Platform since the beginning of 2020. Since then, it has proved itself to be a major time-saving tool, eliminating time-consuming player verification procedures.

Pay N Play is a technology developed by the payments service provider Trustly that allows players to deposit almost immediately after arriving at your online casino. In short, everything the player has to do is log in to the casino by securely using their own bank ID. The game starts instantly and effortlessly.

Vadim Drozd, PSP Team Lead at SoftSwiss noted: “SoftSwiss’s motto is to always strive to provide our clients with up-to-date technological solutions that will help them to have a positive impact on their business development. The new Pay N Play update will help our clients to save precious time as well as build and increase player loyalty”.

 

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Gambling Venues in Denmark to Remain Closed Until April 5

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Gambling Venues in Denmark to Remain Closed Until April 5
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The Danish Government has announced that casinos and gaming halls across the country will remain closed until April 5 at the earliest, in line with extended novel coronavirus (Covid-19) restrictions.

Venues temporarily shut in December last year after the government extended national Covid-19 measures until February 28, with the aim of opening early in 2021.

However, as Covid-19 case rates remained higher, venues have been kept closed in an effort to prevent further spread while Denmark commenced its vaccination programme.

In its latest update, the Danish Health and Medicines Authority announced that despite some relaxation of measures, casinos, gaming halls and restaurants will remain shut until at least 5 April.

A selection of other venues such as some non-essential shops and outdoor visitor attractions will be able to reopen in some regions, while certain year groups will also be allowed back into schools in select areas. All other measures, including travel restrictions, will remain in place until early April.

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Five Groups Qualify to Enter Next Phase of Nagasaki IR Process

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Five Groups Qualify to Enter Next Phase of Nagasaki IR Process
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All the five groups that entered Nagasaki prefecture’s request-for-proposal (RFP) process with the aim of participating in its bid for an integrated resort (IR) licence have qualified for the next phase of the process.

The five groups are: a consortium led by Oshidori International Holdings Ltd; Casinos Austria International Japan; Current Group; the Niki Chau Fwu (Parkview) Group; and One Kyushu, a consortium between Tokyo-listed Pixel Companyz Inc and French gaming operator Groupe Partouche SA.

The prefecture will complete a “first round” of evaluation of would-be partners this month to reduce the list of bidders to three. After that, a second round will include a “competitive dialogue” with would-be partners. The groups will then have to present their projects in August for the prefecture to make a final decision.

Japan plans to initially approve three integrated resorts in the country. Proposals must include a casino, tourism attractions, hotels and meeting spaces.

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