Connect with us
NSoft

Latest News

Eek! Games Invites Anzu to House Party with New Partnership Announcement

Published

on

anzu Eek! Games Invites Anzu to House Party with New Partnership Announcement
anzu-1 Eek! Games Invites Anzu to House Party with New Partnership AnnouncementReading Time: 2 minutes

 

Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu’s solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy.

House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of the ’80s and ’90s. The PC-based game was an immediate hit with fans, racking up 30,000 downloads in the first weeks of release in 2017 and surpassing 600,000 sales to date. On Steam, the leading platform for game sales, House Party has achieved a 90% positive reviews and is most popular with American and Chinese audiences.

The open-ended social simulator puts players in control of the story with each point-and-click action. Players can get up to the same hijinks they would during a real-life party such as taking a dip in the jacuzzi or dancing the night away with other characters. The way the game replicates typical party actions lends itself well to the incorporation of real-world ads which will further enhance the gameplay reality. For example, instead of players trying to steal bottles of booze with fake labels, they would reach for a bottle with a real brand label on it.

The integration of Anzu’s platform comes at an opportune time for House Party as the company prepares for the game’s full release in 2021. Of the partnership, Bobby Ricci, CEO of Eek! games, said, “We think Anzu is a great way to both help support the development of the game, while at the same time being conscious of not breaking the player’s immersion. We’re excited about the partnership and are looking forward to working together!”

Anzu, which recently won the ESI Digital Summer The Clutch Digital pitch competition, is the first and only solution of its kind that allows game publishers to integrate scalable, programmatically served blended in-game ads from top-tier international advertisers, delivering them across PC, console, and mobile games. The ad tech company has positioned itself as a leader in the market, being the first and only to offer a full-suite of AdTech integrations, including ad verification in partnership with Cheq, fraud detection in partnership with Forensiq, and campaign effectiveness measurement in partnership with Nielsen. They are also the only company to earn an ISO 27001 security certification.

“The video game market is exploding right now and is expected to be worth $200 billion by 2023, making it an exciting time for the ecosystem. At Anzu, we continually strive to deliver best-in-class services with ad verification, fraud prevention, and audience-based targeting tools,” said Itamar Benedy, Anzu’s Co-Founder and CEO. “Our partnership with Eek! is very exciting because the game uniquely lends itself to creative opportunities for advertisers. In the beta version of the game, players encountered fake brands, but now brands can join the party and play with ad content while connecting with players in an unobtrusive way. Players already responded well to the introduction of real celebrity personalities in the game, and we know they will love encountering real brands.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Eek! Games Invites Anzu to House Party with New Partnership Announcement

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Gaming Americas Weekly Roundup – September 21-27

Published

on

globe-2269653_1280-3 Gaming Americas Weekly Roundup – September 21-27
globe-2269653_1280-3-1 Gaming Americas Weekly Roundup – September 21-27Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Celer Network’s mobile eSports platform CelerX has become the first mobile esports platform on blockchain to surpass $3 million in player winnings in one month. Since the global release of the BUST-A-MOVE Real Money Tournament in July 2020, CelerX has seen new record-highs in the number of games played each week and users making an average of $20 per day – with top users making $1000+ per day. So far, mid-August has proven to be the biggest gaming day of 2020 and complements CelerX’s $3 million worth of player winnings across the mobile esports platform and game portfolio in one month.

Construction of Fusion Arena, the $50 million esports arena in Philadelphia, has been put on hold because of the COVID-19 pandemic. The 3500-seat facility was expected to open in 2021 and was commissioned by Comcast Spectacor, owner of the Philadelphia Fusion of the Overwatch League.

The Legislature of the city of Buenos Aires has addressed a proposed law on the prevention of gambling addiction and the regulation of online gaming on September 24. The bill was proposed by the Lottery of the City of Buenos Aires (LOTBA).

The Carson Nugget casino in Nevada is going to replace and upgrade its old casino management system with Table Trac’s CasinoTrac management system.

Carousel Group has announced that its online sportsbook, SportsBetting.com, has gone live in Colorado. SportsBetting.com took its first wager from Colorado late last Wednesday, a bet on the Dodgers, which resulted in a winning ticket for the customer. The next full day of betting saw a customer win $7,000 on a six-team MLB parlay. SportsBetting.com has rolled out a number of promotions to kick off the launch.

New Partnerships

Online bookmaker Betway has entered into a partnership with North American esports organisation beastcoast. As per this new one-year deal, the bookmaker will back beastcoast’s Peruvian Dota 2 team. Betway will obtain rights to jersey branding, as well as player access, allowing the bookmaker to “bring its fans closer to the action.”

Simplicity Esports and Gaming Company has partnered with Newzoo, the world’s leading provider of games and esports analytics. The partnership will enable the two companies to exchange esports market data and insights. Also, Simplicity will have access to Newzoo’s data analytics tools.

Awards

For the third consecutive year, Mohegan Gaming & Entertainment’s (MGE) flagship property Mohegan Sun was voted “Best Casino Hotel” in USA Today’s 10Best Readers’ Choice Awards. Nominees for the awards were selected by a panel of experts, including editors from both USA Today and 10Best.com, as well as relevant expert contributors. This year’s list of nominees featured some of the most well-known casinos and resorts in the US.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming Americas Weekly Roundup – September 21-27

Continue Reading

Latest News

Isle of Man-based iGaming licensing specialist launches consultancy business

Published

on

Tina-Rawlinson Isle of Man-based iGaming licensing specialist launches consultancy business
Tina-Rawlinson-1 Isle of Man-based iGaming licensing specialist launches consultancy businessReading Time: < 1 minute

 

One of the Isle of Man’s leading specialists in iGaming licensing, Tina Rawlinson FCCA, has launched her own advisory business – Clarity Consulting.

The business enables the former Cavendish Trust Company director to focus on helping clients licence, strategize, deliver and be compliant by using her 30 years’ international business experience and specialist iGaming industry knowledge. Tina is an Accountant, a UK Gambling Commission Personal Management Licence holder, and a member of the International Association of Gaming Advisors. Clarity Consulting also allows her to explore a limited number of executive and non-executive director appointments suited to her wealth of corporate and iGaming business experience.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Isle of Man-based iGaming licensing specialist launches consultancy business

Continue Reading

Latest News

Upgraded tech: Plug in with All-in for easy iGaming localization

Published

on

Plug-in-with-All-in Upgraded tech: Plug in with All-in for easy iGaming localization
Plug-in-with-All-in-1 Upgraded tech: Plug in with All-in for easy iGaming localizationReading Time: 3 minutes

 

All-in Global is making the iGaming localization process easier than ever by providing a range of effortless ways for companies to choose from in order to plug in with the All-in translation system.

The language service provider dedicated to the gaming industry has been proudly delivering high-quality content for more than a decade now, and it keeps reinventing itself to keep up with a dynamic world of technological innovations. Recently, they presented their updated technology by way of an entertaining, informative, and interactive video where 4 rib-tickling characters explain the up-to-date tech features that are turning the iGaming content localization into a super easy process where All-in bake the entire pie for their clients.

CMS & API integration
To manually upload localized texts is a thing of the past. Clients can now simply get their back-end connected to All-in Global’s translation system and thus turn their content and localization management into a much easier process. They can connect with almost any CMS system, and even get a tailored API integration.
Time to wave goodbye to migraine-triggering formatting and files sharing!

Multilingual WordPress plugin
Additionally, translating a website can be done in a few steps by simply installing and connecting the multilingual WordPress plugin with the All-in server, then selecting the pages that you need translated and, voilà! – a world-class localization squad quickly enters the frame to make the translation process as smooth as possible.

Drag & Drop Folder
There is also the possibility to conveniently transfer files using the Drag & Drop folder in order to reduce the number of exchanged e-mails and increase communication efficiency between clients and Project Managers.

Phone Interpretation
If are you closing online deals these days, the phone interpretation service is something you don’t want to miss out on. Many of today’s business meetings occur online, and All-in Global have the perfect 24/7 solution for those scheduled online/telephone calls where you need an interpreter so that everyone attending can understand everything correctly. They will send you a unique dial-in code, and before you know it, an interpreter familiar with your sector’s terms and topics will be available on the line.

Now that you know their new tech features, we recommend their segmented interactive video where you meet these 4 fabulous characters. They will explain humorously and in detail how to plug-in with All-in.

characters Upgraded tech: Plug in with All-in for easy iGaming localization

 

Each character is meant to represent a different segment of All-in Global’s clientele:

Eric Smartman: recommended for busy iGaming and esports entrepreneurs who swear a lot.
Morgan Freewoman: recommended for iGaming creatives who love to own the narrative.
Charlotta Johanson: recommended for Karaoke lovers who got lost in translation.
Daniel Attenthourough: recommended for iGaming developers who fancy the lifestyle of digital nomads.

If you are looking for a reliable partner to safely localize your content into any language that will be relevant and engaging to your global audiences, contact All-in Global. They are constantly building up their expertise and resources to stay the #1 Language Service Provider for the iGaming sector.

Get in touch at salesteam@all-in.global

If you are interested in finding more about All-in Global, watch the EGC2020 panels moderated by our CEO Tiago Aprigio and our SEO manager Vasco Albuquerque.

 

LATEST INDUSTRY INNOVATION AND HOW THE INDUSTRY HAS ADAPTED TO CURRENT TIMES (INTERACTIVE) (SPONSORED BY ALTENAR) – 15:40 – 17:00 CEST – 6th of October

Confirmed speakers:

  • Stanislav Silin (CEO at Altenar)
  • Dennis Tsalikis (CEO at Fantasy Sports Interactive)
  • Lyubomira Petrova (Chief Marketing Officer at UltraPlay)
  • Norbert Mathies (Managing Director at Spinmatic Entertainment)
  • Glen Bullen (CCO at DAOGroup)

Moderator: Vasco Albuquerque (SEO Manager at All-in Global)

OPERATION: OUTLOOK 2021 (INTERACTIVE) (SPONSORED BY ALTENAR) – 15:55 – 18:00 CEST – 7th of October

Confirmed speakers:

  • Dinos Stranomitis (Chief Operating Officer at Altenar)
  • Robert Dowling (Chief Commercial Officer at Singular)
  • Evan Davis (Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory)
  • Ron Segev (Founding Partner of Segev LLP)

Moderator: Tiago Aprigio (CEO at All-in Global)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Upgraded tech: Plug in with All-in for easy iGaming localization

Continue Reading

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2020 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.