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Eek! Games Invites Anzu to House Party with New Partnership Announcement

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Eek! Games Invites Anzu to House Party with New Partnership Announcement
Eek! Games Invites Anzu to House Party with New Partnership AnnouncementReading Time: 2 minutes

 

Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu’s solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy.

House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of the ’80s and ’90s. The PC-based game was an immediate hit with fans, racking up 30,000 downloads in the first weeks of release in 2017 and surpassing 600,000 sales to date. On Steam, the leading platform for game sales, House Party has achieved a 90% positive reviews and is most popular with American and Chinese audiences.

The open-ended social simulator puts players in control of the story with each point-and-click action. Players can get up to the same hijinks they would during a real-life party such as taking a dip in the jacuzzi or dancing the night away with other characters. The way the game replicates typical party actions lends itself well to the incorporation of real-world ads which will further enhance the gameplay reality. For example, instead of players trying to steal bottles of booze with fake labels, they would reach for a bottle with a real brand label on it.

The integration of Anzu’s platform comes at an opportune time for House Party as the company prepares for the game’s full release in 2021. Of the partnership, Bobby Ricci, CEO of Eek! games, said, “We think Anzu is a great way to both help support the development of the game, while at the same time being conscious of not breaking the player’s immersion. We’re excited about the partnership and are looking forward to working together!”

Anzu, which recently won the ESI Digital Summer The Clutch Digital pitch competition, is the first and only solution of its kind that allows game publishers to integrate scalable, programmatically served blended in-game ads from top-tier international advertisers, delivering them across PC, console, and mobile games. The ad tech company has positioned itself as a leader in the market, being the first and only to offer a full-suite of AdTech integrations, including ad verification in partnership with Cheq, fraud detection in partnership with Forensiq, and campaign effectiveness measurement in partnership with Nielsen. They are also the only company to earn an ISO 27001 security certification.

“The video game market is exploding right now and is expected to be worth $200 billion by 2023, making it an exciting time for the ecosystem. At Anzu, we continually strive to deliver best-in-class services with ad verification, fraud prevention, and audience-based targeting tools,” said Itamar Benedy, Anzu’s Co-Founder and CEO. “Our partnership with Eek! is very exciting because the game uniquely lends itself to creative opportunities for advertisers. In the beta version of the game, players encountered fake brands, but now brands can join the party and play with ad content while connecting with players in an unobtrusive way. Players already responded well to the introduction of real celebrity personalities in the game, and we know they will love encountering real brands.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Eek! Games Invites Anzu to House Party with New Partnership Announcement

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Realms unveils latest game with thrilling new BL4STTM mechanic

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Gaming Realms has sweetened its Slingo collection with the launch of brand-new mechanic BL4STTM, making its debut in latest release Slingo Candy Machine BL4ST.

The BL4ST mechanic sees players triggering explosive reactions that allow for even more winning opportunities and adds a new layer of excitement to the popular Slingo concept.

After every reel spin, matching numbers are highlighted and a coloured candy is revealed. Available adjacent positions are then also shown, and if they match, these turn into dabbed positions for more chances to secure a Slingo line. If four or more candies of the same colour appear in one reaction, BL4ST mode is activated.

Once BL4ST mode is in play, matched candies will have a cash value attached depending on the size of the cluster created. Gameplay persists if new adjacent colour matches are found. Different coloured candies revert to numbers and once blast mode is completed, the game continues in its base state.

Packed with vibrant visuals, thrilling gameplay, and sweet surprises, Slingo Candy Machine BL4ST delivers a delicious twist on the classic Slingo format.

The new mechanic is the latest testament to Gaming Realms’ commitment to evolve its offering with innovative and engaging mechanics and features that appeal to a wide global audience.

Suki Sandhu, Chief Product Officer at Gaming Realms, said: “Slingo Candy Machine BL4ST with our new BL4ST mechanic takes the iconic Slingo experience to a new level.

“BL4ST creates exhilarating action that refreshes the gameplay whilst allowing more opportunity for players to match more numbers, create Slingos and the chance of instant cash wins. We are constantly working to expand our product portfolio to introduce unique ways to further engage players and we are certain BL4ST will resonate with our target audience.”

The post Gaming Realms unveils latest game with thrilling new BL4STTM mechanic appeared first on European Gaming Industry News.

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The Big Win Cat returns with larger-than-life fortune

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Play’n GO invites players to return to the charming world of Big Win Cat Pawsperity, where tradition meets treasure in this whimsically opulent 3×3 slot.

The beloved Big Win Cat is back – but don’t expect the same familiar feline. Set within a lavish shop filled with talismans and charm-drenched décor, Big Win Cat Pawsperity brings a heightened layer of visual storytelling and layered rewards. Players of the original Big Win Cat, fans of classic 3×3 slot structures, and enthusiasts of East Asian themes will find a playful yet potent take on the idea of luck.

Whether it’s the collectible Coins that feed into the Cat’s growing grandeur, the mystery of the Instant Bonus, or the elusive Wheel of Pawsperity, there’s always something to keep a keen eye on. With every detail designed to engage and reward, this is no ordinary feline feature.

Each Coin collected doesn’t just build anticipation – it builds the Cat, both literally and visually. As the pile of fortune grows above the reels, so too does the sense of potential. The Instant Bonus might strike with a single Coin, offering up to 5000x your bet. The Re-spin of Luck adds another strategic layer, nudging stacked symbols into powerful alignments. And the ultimate prize? A spin on the Wheel of Pawsperity – where multipliers and the majestic Grand Bonus await.

It’s a clever blend of playful anticipation and tangible payout opportunities that make every feature part of the narrative of growing wealth and watchful luck.

Building on the popularity of Big Win Cat, this sequel retains its familiar 3×3 charm while enriching the player experience with feature depth. Fans of Fortune Rewind or Cat Wilde titles will appreciate the elegant nod to previous themes – especially the character-driven charm that defines Play’n GO’s strongest slots. The growing Wild Cat acts both as a guide and guardian to prosperity, a mascot many will delight in rediscovering.

Magnus Wallentin, Games Ambassador at Play’n GO said: “The return of Big Win Cat brings more than nostalgia – it introduces visual buildup mechanics and layered features that keep players engaged. It’s classic Play’n GO innovation wrapped in red silk and gold.”

With its striking visuals, layered gameplay, and engaging mascot, Big Win Cat Pawsperity pounces confidently into our premium 3×3 portfolio.

The post The Big Win Cat returns with larger-than-life fortune appeared first on European Gaming Industry News.

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iGB L!VE to champion player protection

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The Sustainable Gambling Zone (SGZ) located on stand Q30 at iGB L!VE will reflect the very latest thinking on player protection delivered by a mix of not for profit and private sector companies including Yaspa, Experian, Department of Trust, Gordon Moody and BetBlocker  – the 2025 Clarion Gaming charity partner.

Visitors to the Zone will have the opportunity to connect directly with specialists in responsible gambling, mental health, and consumer protection, learn about the latest technological advances and initiatives designed to enhance player safety and well-being, attend thought-provoking sessions and workshops focused on best practice and foster collaborations aimed at driving positive change across the industry.

Explaining the evolution of Clarion Gaming’s commitment to player protection Managing Director Stuart Hunter said: “I’m extremely proud that we became the first b2b gambling event to champion player protection when we launched the Consumer Protection Zone at ICE 2018.

“The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry’s collective commitment to sustainability. As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief that player experience and responsible practices are fundamental to long-term success.”

Naomi Barton Portfolio Director iGB events added: “World class exhibitions provide a powerful platform for engagement. The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a framework which allows the industry to grow.

“We remain utterly committed to supporting safer gambling and the promotion of regulated markets. The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGBLive 2025 to visit the SGZ and be part of what promise to be vital conversations.”

iGB L!VE: 2 – 3 JULY, 2025 | ExCel London

The post iGB L!VE to champion player protection appeared first on European Gaming Industry News.

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