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Atemi Announces Record Growth in Q2 2020
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Atemi, the igaming super affiliate, has delivered a record 42,500 high value, high intent, new depositing customers to operators in the second quarter, an increase of 72% year over year. Atemi’s revenue of $13.25m was also a record and represents an increase of 42% compared to Q2 2019.
“Despite the lack of Sport, our business has continued to demonstrate strong organic growth. Operators were moving their advertising budgets away from ‘Sports’ and into ‘Casino’ during the quarter. We have maintained and grown these budgets in Q3 even with the Premier League’s return which is really positive. We understand that we send the highest intent customers of any affiliate partner and ‘Casino’ has proven a much better investment opportunity than Sports over the past six months,” Manuel Berndoerfler, COO of Atemi, said.
Atemi also said it is preparing to deploy a $19m marketing campaign for its Betcompare brand this coming season.
“The recent months have certainly had a huge impact on Sports affiliation and we were rewarded for our ratio of Casino to Sports business. We do expect Sports to return to pre-pandemic levels over the next 12 months provided we do not see a second wave of the virus”, Richard Skelhorn, founder of Atemi, said.
“We’ll invest more than $50m marketing our gaming comparison sites over the coming year, all things being well. Our early success in the Sports vertical has proven we will again send the highest quality customers available via the affiliate channel. We look forward to strategically deploying our capital to further support our growth in the 20/21 season and remain hopeful that things return to normal by the end of the year, without seeing a second wave. Should that happen, we are perfectly placed to pivot client budgets and any uncertainty plays to Atemi’s strengths being a media buyer as we are able to switch focus from one product to another with short notice.”
“We also see the imminent opening of Google’s US advertising market being an accelerator of our growth and global presence in the coming months and we’re really excited by this.”
“Ultimately the next twelve months for Atemi is about being committed to the growth plan but flexible enough to adapt to any headwinds and help our clients invest and grow, pandemic agnostic.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Atemi Announces Record Growth in Q2 2020
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi
Steam page: store.steampowered.com/app/4146000/
GANG OF DRAGON
is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!
About Toshihiro Nagoshi
The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.
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