Connect with us
NSoft

Latest News

Exclusive Q&A with Si Crowhurst, VP Vungle Creative Labs

Published

on

Si-Growhurst Exclusive Q&A with Si Crowhurst, VP Vungle Creative Labs
Si-Growhurst-1 Exclusive Q&A with Si Crowhurst, VP Vungle Creative LabsReading Time: 5 minutes

 

We usually start with a brief introduction. Could you tell us about yourself and your current role in your organization?

S.C.: At Vungle, we strive to transform how people discover and experience mobile apps. Our goal is to be the trusted guide for growth and engagement, helping our clients optimise ad performance by creating and rapidly adapting ads that maintain user experience. As the VP of Vungle Creative Labs, I lead the charge on creating data-optimised content to drive engagement and increase returns for publishers and advertisers, ranging from indie studios to powerhouse brands.

Vungle Creative Labs’ secret to success is the multidisciplinary DNA of the team that combines creatives, technologists and data analysts. We’re constantly advancing our creativity and automation platform for custom creative, using data and machine learning to ensure our clients are on the leading edge of mobile advertising.

 

The main focus of this interview is Vungle’s joint initiative with the WHO/UN Call Out to Creatives to Help initiative – for creating ads and in-app advertising for public health awareness. How did this project come up? Who made the first moves?

S.C.: At the height of the pandemic, the United Nations/World Health Organization launched its first ever “call out to creatives to help” and we simply felt that it was an opportunity to create some really impactful work and really live up to our values. In short, we wanted to do our bit. 

The focus of the brief was for designers to create visual content explaining what steps people can take to slow the COVID-19 pandemic and tackle harmful misinformation campaigns. In a modern-day ‘Rosie the Riveter’ effort, we pooled our design talent, data analytics and gaming expertise and set to work creating a series of playable ads (i.e. interactive ads). Drilling into the principles of gamification, we created ads to drive user engagement around the key WHO messages of maintaining physical distancing and personal hygiene.

 

Tell us a bit more about the whole thing. Basically, you send health awareness messages just like in-app advertisements. Tell us more about the processes involved?

S.C.: The campaign strategy we developed and sent into the WHO/UN focused on delivering playable or interactive ads that carried a public health message instead of a consumer brand performance ad. The design process was also similar. We know from our wider work that gamification works in in-app advertising because it triggers powerful human emotions – think: the need for achievement, competition and status; the desire for reward etc. – so we applied the same thinking to this context. In one design, people interacting with the ads had to interact with the screen, swiping back and forth for the duration of time it takes to wash your hands before they could continue in their given app. 

 

What is exactly Vungle’s role in it? Do you use your data, testing and research insights to create, place and run the health awareness in-app ads, just like you do in the case of usual commercial ads?

S.C.: After reviewing the UN/WHO’s main goals and objectives, we selected the playable ad format as the most effective creative medium. Playable ads are dynamic, non-verbal ads that can transcend language and cultural barriers that could otherwise mean that certain messages don’t carry or fall flat. Visual language is a powerful way to drive home messages and encourage positive behaviour. We knew as the weeks of lockdown passed, there had been a significant uplift in mobile app downloads, so this format was really useful given the context. 

The team developed several creative options, choosing to capture the key messages of physical distancing and personal hygiene; some of the most salient health messages that many governments have advocated as fundamentally necessary to the emergency response. We then applied creative testing to learn, scale and adapt the ads at rapid speed to enhance user experience while still achieving engagement goals.

 

How are the users reacting to these health messages through in-app ads. Are their responses in similar lines as towards the commercial ads?

S.C.: We’re delighted to say that the ads have attracted over 36,771,804 million viewers so far, reaching both Apple and Android users in over a dozen countries. Excitingly, the work now also sits in a WHO library of artwork that will be used to educate individuals and communities all across the world as we pass through this global crisis and, hopefully, learn from it for next time. You see the library here: UN COVID-19 Creative Content Hub. In terms of the comparison to commercial ads, the click through rate has been impressive – 55 percent higher than the average click rate for advertising campaigns in apps –, but given the variables involved in the ad content and aims, you can’t really compare apples with oranges! 

 

You recently wrote about monetization strategies for in-app adds during COVID-19 outbreak. How are things going in the in-app monetization front over the last two months? Are the ad engagement and the revenues from in-app monetization going up or down? Would love to hear some stats and observations on this topic.

S.C.: As with every major crisis, the public turns to news and online platforms for information. With school closures and mandatory work-from-home policies, many of us in the industry expected some uptick in the number of mobile games being downloaded, and the initial upsurge post-lockdown was pretty massive. While entertainment advertisers are seeking to leverage this increase in demand and garner extra conversions as a result, it still feels too early to speculate on how things are going in monetisation and how resilient companies will be as we navigate these unchartered waters.

That said, as time goes on, we’re likely to see more and more people turning to apps that run on freemium models. This is what happened in China during the lockdown there. With users flocking to apps, it’s a good time for mobile marketers to strategically optimise their in-app spend, but we recommend engaging with partners who can really help them navigate this uncertain terrain. 

 

We focus on the gaming and gambling sector. The real world of sports has come to a standstill, with all the major sporting events getting cancelled. How did that affect the mobile advertising sector? Is there being a case of another door opening when one door is shut?

S.C.: While in-app advertising for sporting and gambling apps has taken a hit, users have transferred their attention to other apps that help tackle boredom, find some fun or, in many cases, manage their anxieties – for example, anecdotally we know that people have been trying to “upskill” with language apps like Memrise or Duolingo. So, the users are still there, but their allegiance to which apps has simply changed. When sporting events start up again (and as we’ve seen with Premier League football recently restarting), we can expect the sector to see a change in their fortunes. 

 

We shall conclude with a look into the future. What are the major changes, if any, that we could see in mobile advertising? Our readers appreciate your insights on this.

S.C.: AI continues to shape the future of mobile advertising, with the continued proliferation of machine learning algorithmic and automated bidding products from the likes of Facebook and Google having a strong influence. These technologies are taking control away from advertisers with respect to which target levers to pull in their campaigns and instead decisions are being made based on data. This data includes aggregated intelligence from different industries and markets, as well as billions of consumer data points like key words and searches, device types, and geographic locations – all of which will inform what works best in terms of ad spend and budget allocation.

“Seed” audience data – consisting of users who have already shown their interest by taking actions like clicking an ad or purchasing a product – and creative remain the two most impactful levers for a marketer to influence performance and scale. This has led to considerable investment in creative studios and technology that support the ability to produce massive amounts of creative variants, which can be piped into campaigns for testing. Creative that is adaptive and responsive to user preferences will continue to grow. 

Finally. short-form, video-sharing apps are a huge trend, and have enormous potential to reshape mobile advertising. Because this type of content feels more native – its users self-describe as creators rather than “influencers,” developing ways to draft behind it is exciting new territory we need to explore. 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Si Crowhurst, VP Vungle Creative Labs

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Stakelogic and iSoftBet Sign Content Distribution Partnership

Published

on

isoftbet-stakelogic Stakelogic and iSoftBet Sign Content Distribution Partnership
isoftbet-stakelogic-1 Stakelogic and iSoftBet Sign Content Distribution PartnershipReading Time: 2 minutes

 

Stakelogic, one of the hottest online slot developers in the market, has joined forces with iSoftBet to expand the distribution of its content into newly regulated markets and across more operators than ever.

Under the partnership, Stakelogic’s chart-topping slots will be available to a host of global operators powered by iSoftBet in markets such as the UK, Romania, and Portugal. This includes titles like Flappers, The Expendables Megaways and Rambo.

Stakelogic’s full suite of titles will be delivered to operators via iSoftBet’s powerful Game Aggregation Platform (GAP), with its partners, such as NetBet, able to access new releases as soon as they launch.

iSoftBet’s GAP platform is one of the most dynamic and flexible on the market. With a single integration, GAP has enabled the world’s largest national and international brands to rapidly access the latest regulated markets. It comes complete with iSoftBet’s proprietary portfolio of more than 150 best-performing titles, more than 8,000 games from 70 of the industry’s leading game suppliers, and a comprehensive selection of the best-of-breed live casino, scratch card, and virtual games – alongside a suite of engagement solutions and gamification tools such as iNgame in order to engage and motivate players in a creative way.

Stakelogic has built a reputation for developing online slot and casino games based on entertaining themes and that combine stunning design with complex math and state of the art mechanics.

Stephan van den Oetelaar, CEO of Stakelogic, said: “iSoftBet is exactly what we look for in a distribution partner, combining a state-of-the-art platform with a network of prestigious operators targeting regulated markets around the world.

“This partnership will further expand our reach among operators and players, and will be a tremendous success for both Stakelogic and iSoftBet and its partners.”

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We offer online casinos rapid, one-time integration to more than 70 of the industry’s leading online and mobile game software providers, and Stakelogic’s games will make a great addition to our outstanding GAP platform that offers our customers truly world-class content.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stakelogic and iSoftBet Sign Content Distribution Partnership

Continue Reading

Latest News

Week 39/2020 slot games releases

Published

on

weekly-slot-releases-1-4 Week 39/2020 slot games releases
weekly-slot-releases-1-5 Week 39/2020 slot games releasesReading Time: 8 minutes

 

Here are this weeks latest slots releases!

MGA Games, who specialise in developing fantastic slots for global operators, have just made the DREAM3TEAM 80’s-90’s slot available for online casinos throughout Spain. This new MGA Games casino slot stars Quique Tejada, Toni Peret and Josep Maria Castells, the legendary DJs behind hits like Max Mix and Bolero Mix who have sold over 30 million records in total. DREAM3TEAM 80’s-90’s is part of the Hyperrealism Series by MGA Games that uses a new hyperrealistic design for the characters. The slots not only impress because of their high-quality graphics but also because of the sequential loading that allows for amobile igaming experience capable of running any game without affecting playability.

DREAM3TEAM-2 Week 39/2020 slot games releases

 

Stakelogic has launched its latest slot “The Legend of Hercules” which takes players to the heart of a fierce ancient Greek battle. Players fight alongside the legend himself in this 5×3 reel, 30 payline slot in order to claim their share of ancient treasures and gold. They are helped in their fight for dominance and big wins with a range of bonus features including Stacked Wilds and Stacked Scatters. Wilds can land at random at any time during the base game where they stack on top of each other to increase the chance of landing a winning combination. Stack seven Scatter Symbols across the reels and the Free Spin bonus round will be triggered.

9-10-2 Week 39/2020 slot games releases

 

Start down the scrumptious reels to SWEET wins in High 5 Games latest slot game. CANDYBLASTED is loaded with sugarcoated rewards that will have players craving for more. The 10×10 reel title welcomes players into this candy world with jolly treats and delectable colors. In the base game, when a winning cluster of candy symbols is formed, the Racking Up Riches feature is activated. All symbols not a part of the winning cluster will disappear and new symbols will appear in the empty spaces. If any of the new symbols are added into the cluster, or if a new cluster begins to form, this process will repeat until there are no more additional symbols to add to the clusters, awarding the player the winning amount they racked up.

candyblasted-2 Week 39/2020 slot games releases

 

GameArt has launched its first ever Megaways2122-124 Week 39/2020 slot games releases title, in the form of Rosh Immortality Cube Megaways2122-125 Week 39/2020 slot games releases.The slot’s fantasy adventure theme comes complete with dark magic, beautiful princesses, evil beasts, and of course, the hero of the story, Rosh, and will immerse players in the battle for the universe’s greatest secret; the Immortality Cube. Taking inspiration from player-generated slot concepts, GameArt’s creative team has worked tirelessly to create a visually stunning game world, while also offering in-depth gameplay, with features including cascading symbols, mystery multipliers, free spins, extra reels, and a bonus feature.

Rosh-Immortality-Cube-Megaways-2 Week 39/2020 slot games releases

 

Another engaging title from Play’n GO this week as they announce the release of their latest slot offering, Feline Fury. A 5×3 video slot, Feline Fury is a lighthearted game based around the idea of dressing up cats in period clothing and costume; a trend that has become something of a phenomenon on social media in recent times. While sure to be a hit with cat lovers, the game is a simple, easy to play slot sure to appeal to casual gamers and those who are looking for a cheery, fun slot to get into.

 

feline-fury-2 Week 39/2020 slot games releases

 

 

Kalamba Games has expanded its Joker series with the addition of Joker Lanterns, a spooky edition of the supplier’s smash-hit titles. Launched just in time for Halloween, this 6×4 title is a modern take on a classic fruit slot but with added pumpkin lanterns symbols acting as wilds, bringing some frightening excitement to the gameplay.  The game is Kalamba’s fifth Joker title with previous versions such as Joker Supreme and Joker Max being favourites with players. The game comes packed with jackpots, extra free spins and Kalamba’s signature HyperBet and HyperBonus features to make sure players have a super fun Halloween with massive win potential.

Joker-Lanterns-2 Week 39/2020 slot games releases

 

Realistic Games has re-imagined one of the most popular land-based slots for online audiences in the latest addition to its portfolio BAR-X2122-126 Week 39/2020 slot games releases. Released in collaboration with Electrocoin, the mastermind behind the 40-year old land-based original, the 3-reel, single payline slot captures the nostalgia of the low-tech classic for play across mobile, tablet and desktop devices. Realistic’s online adaption gives players the option of three game profiles – BAR-X2122-127 Week 39/2020 slot games releases 30, BAR-X2122-128 Week 39/2020 slot games releases 40 and BAR-X2122-129 Week 39/2020 slot games releases 50 – on launching the game, with each offering maximum pay outs of 90x, 120x and 150x respectively.

bar-x Week 39/2020 slot games releases

 

Blueprint Gaming has enhanced the popular online and retail game, Fishin’ Frenzy, with the inclusion of its innovative Power 4 Slots mode. Retaining all the characteristics of this timeless classic, the addition of the slot developer’s exciting concept now allows users to play across four sets of reels at the same time, ensuring there are more ways to trigger Free Games and catch big wins. Fishin’ Frenzy Power 4 Slots includes a new Super Games mode for keen anglers, which is activated when three or more bonus symbols appear on more than one-reel set. The upgraded feature sees every Fisherman catch the fish in view and remove the lowest paying Scatter fish, while also rewarding an extra spin.

Fishin-Frenzy-Power-4-Slots Week 39/2020 slot games releases

 

 

GAMING1 has launched its latest slot game, Feng Li Dragon. The scorching new 5×3 title invites audacious players on an action-packed adventure through ancient China, where learned martial art dojos reveal their top-secret techniques. On the journey to becoming the Feng Li Master’s chosen apprentice, gamblers must undergo a rigorous training regime in the Gold Coin Room to absorb the intriguing guru’s age-old wisdom. Players who obtain coins can then use them to collect multipliers, free spins and up to 2 passing Wilds, with those who land three of the coins winning the coveted Feng Li Dragon Treasure Jackpot.

Feng-Li-Dragon-2 Week 39/2020 slot games releases

Booongo has released its newest title, Thunder of Olympus, becoming the latest addition to the company’s Hold and Win library. The supplier’s new 3×5, 25 payline game invites players to explore the splendour of Ancient Greece where the mighty God Zeus awaits on the reels. Incorporating Hold and Win mechanics, collecting six Lightning Balls will trigger the bonus feature. Players have the chance to secure more Lightning Balls to win the Grand jackpot of 1,000x their stake by filling the entire reel set with bonus symbols. Respins are awarded if any Balls land on the reels during the Bonus spins.

Thunder-of-Olympus-2 Week 39/2020 slot games releases

 

 

Pragmatic Play, a leading content provider to the gaming industry, has launched its latest feature-filled hit, Wild Wild Riches. The five reel, 576 payline video slot sees players enter a magical meadow filled with riches, where players look to channel the luck of the Irish to collect Scatter symbols and Bonuses on the reels. To unlock the wins on offer, players must land two Wild symbols on the first two reels, before finding either a Money Scatter or Bonus Scatter on the third. Each Money Scatter has a fixed value of up to 25x a player’s bet, or the three jackpot values (Mini, Major, Mega). If a Bonus Scatter lands, then the free spins mode is triggered, giving players a minimum of 10 free spins. The Money Collect Feature remains active during the Free Spins mode.

Wild-Wild-Riches-2 Week 39/2020 slot games releases

 

Yggdrasil, has uncovered Valley of the Gods 2, the exciting sequel to fan-favourite Valley of the Gods. The original version of the title has proven hugely popular with a demand from players to build this upcoming sequel. With Valley of the Gods 2, Yggdrasil delivers even more thrilling excitement for slot fans to enjoy. Valley of the Gods 2 has a proven, simple gameplay mechanic which is widely accepted by all player types including casual as well as more demanding players. The game also offers new features, such as collectible wilds, which is a key to higher variance and super big wins up to 5481 times the bet.

Valley-of-the-Gods-2-2 Week 39/2020 slot games releases

 

Red Rake Gaming has launched a new 5×3 reel videoslot with 25 paylines where players can win up to 2000 times their bet! Venture out to the deepest ocean and you will find Lorelei, an enchanting mermaid who will use her songs to guide players to the pearls that she guards, rewarding them with 15 free spins and the “Fusion Minigame,” where they can obtain massive wins. The most exciting feature of this new video slot, which has already been massively popular in previous games from Red Rake Gaming, is the “Fusion Minigame.” It gives players the opportunity to combine Lorelei symbols to form even larger symbols and win up to 2000 times their bet.

Loreleis-Pearls-2 Week 39/2020 slot games releases

 

Immerse yourself in a quest for the Mythical Treasure. EGT Interactive presents аn unbeatable warrior in his search for a mythical treasure. Be brave and follow his lightning sphere through all fantasy spins!  Let’s enjoy an amazing magical slot with the most wanted treasure of all! This 5-reel, 25 paylines video slot is offering exciting features, outstanding graphics and wild sound effects.Watch out for the Castle Scatter Symbol with an enchanted apple because it will grant you more magical spins.The Golden Phoenix Symbol is your Wild, boosting your winnings.

Mythical-Treasure-2 Week 39/2020 slot games releases

 

Stakelogic has included the Mega Super Stake feature in its latest slot game Lion Gold. The new slot is full of bonus features including Wilds, Free Spins and Jackpots. The Free Spins bonus is triggered when three or more Scatter symbols land anywhere on the reels; three symbols trigger six Free Spins, four Scatters trigger 10 Free Spins and five Scatters trigger 15 Free Spins. When Free Spins are active, Colossal symbols land covering a 3×3 grid on the reels. Lion Gold comes with Stakelogic’s innovative Super Stake and Mega Super Stack engine, allowing players to place side bets to multiply their stake by up to 2.5x and hitting insanely valuable win combinations. Super Stake and Mega Super Stake are triggered on losing spins and award six and ten Free Spins respectively.

2-17-2 Week 39/2020 slot games releases

 

RubyPlay has launched its new video slot Wolf Haven, which takes players into the sacred mountains where the bears, eagles and wolves rule the wild. Wolf Haven is a 5-reel slot with up to 100,000 ways to win in the Big Reels feature, as well as loads of other fantastic features. The Random Wild Feature enhances any win with extra wilds when a red moon lands. Better and better bonus reels can be chosen during Free Games, which can also be activated by collecting Ruby Coins.

6-15-2 Week 39/2020 slot games releases

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 39/2020 slot games releases

Continue Reading

Latest News

Ukraine’s UPEA Unveils Five-year Strategy for Esports Development

Published

on

9-14 Ukraine’s UPEA Unveils Five-year Strategy for Esports Development
9-14-1 Ukraine’s UPEA Unveils Five-year Strategy for Esports DevelopmentReading Time: < 1 minute

 

The Ukrainian Professional Esports Association (UPEA) has introduced its strategy of esports development in Ukraine for the next five years, as well as its structure and key objectives.

UPEA intends to raise funds, develop streaming studios, open an “esports ready” hotel, increase the number of international tournaments, attract investments, and more.

The Association plans to attract $100 million of investments, $42 million of which has already been made towards the purchase and development of the first “esports ready” hotel on the infrastructure base of the Dnipro Hotel. Another $20 million is planned to be invested into its reconstruction, according to a release.

“We want Ukraine to be among the world leaders, and today we have all chances to enter the TOP-5 countries with the most developed esports ecosystem,” Oleksandr Kokhanovskyy, Board Chairman for UPEA and Founder of Natus Vincere, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ukraine’s UPEA Unveils Five-year Strategy for Esports Development

Continue Reading

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2020 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.