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SportCaller goes Flat out with Tote Ten to Follow

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Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season

SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.

Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.

Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.

Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.

SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.

Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.

Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.

“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”

Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.

“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SportCaller goes Flat out with Tote Ten to Follow

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Push Gaming appoints Nicola Longmuir as Chief Commercial Officer

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Chart-topping developer expands leadership team with key hire

Push Gaming has named Nicola Longmuir as its new Chief Commercial Officer in a move that will further boost the tier one supplier’s increasing global footprint.

Set to form a key centre piece in Push Gaming’s business development plans, Longmuir will be spearheading the company’s strategic goals for marketing, product and sales, as well as cultivating existing relationships with its growing global operator portfolio.

Push Gaming’s new CCO brings almost 15 years of industry experience to the role, spanning senior positions as Head of Sky Vegas at Sky Betting and Gaming, alongside GVC Group, Paddy Power Betfair and most recently, Commercial Director at Gaming Realms.

Longmuir’s appointment marks a succession of key milestones for the supplier, including its acquisition of Game Server Integrations (GSI) at the beginning of the year, as well as signing a wealth of partnerships with leading operator groups in recent months.

Commenting on the hire, James Marshall, CEO at Push Gaming, said: “Nicola Longmuir is a highly skilled professional boasting a wealth of successful experience working for some of our industry’s best-known brands, and we are thrilled to have her aboard.

“We see this hire as a gamechanger for us and we’re sure Nicola will prove to be a massive boost towards reaching our goal of becoming a market leader.”

Nicola Longmuir, CCO at Push Gaming added: “Push Gaming’s state-of-the-art product offering features a market leading fusion of stunning graphics, flawless maths and premium quality mechanics, and I am delighted to join such a dedicated team.” 

“The sky is the limit for our unique portfolio, and I can’t wait to get started on helping to take our business to the next level.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Push Gaming appoints Nicola Longmuir as Chief Commercial Officer

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Red Rake Gaming continues its regulated market expansion with Colombia market entry

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Premium casino content developer Red Rake Gaming is delighted to announce its latest regulated market entry into Colombia. Red Rake Gaming made the move due to the demand from its partners in response to the player demand for Red Rake’s top performing game content within the market.

A selection of Red Rake’s top performing games will be made available to Colombia licensed operators, including its record breaking Super15Stars – the non-stop, action packed slot which combines feature games and bonus rounds from all its predecessors in the Super series of games. Additional titles from Red Rake’s diverse portfolio includes Million 7 – giving players a million ways to win, The Asp of Cleopatra, Ryan O’Bryan and Mother of Horus.  All of which continue to be top performing titles across Red Rake’s network.

Red Rake Gaming plans to launch a wider selection of content in the Colombian market throughout the 2020 period.

Continuous delivery and expansion into regulated markets is at the heart of Red Rake Gaming’s growth strategy. Their latest market entry represents yet another opportunity for the company to further its reach in Colombia and follows on from recent market entry to Belarus.

Nick Barr, Managing Director for Red Rake Malta, commented: “Entering the Colombian Market is an exciting time for Red Rake as we continue to drive our business expansion by entering into regulated markets. The Colombian market is growing and we are delighted our partners want to expand the Red Rake partnership to cater for the player demand around our top quality and popular titles”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Red Rake Gaming continues its regulated market expansion with Colombia market entry

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Unikrn to add exciting new esports dimension to Microgaming’s aggregation platform

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Microgaming is pleased to announce that it is teaming up with esports betting and entertainment media company Unikrn.

Combining the world of esports and online casino, the collaboration will see Microgaming further diversify its gaming portfolio to provide esports betting to its customer base, which includes over 800 global gaming brands worldwide, while also significantly extending the reach of Unikrn’s ground-breaking product.

Leon Thomas, Commercial Director at Microgaming, comments: “Microgaming has a rich history of product innovation and development, and we are constantly exploring new avenues to deliver unique content that raises the bar of entertainment. Unikrn has a strong reputation for delivering innovative esports gaming experiences that capture the attention of players around the world, and we firmly believe the addition of their esports product will allow us to bring something special to the market.”

Microgaming’s content aggregation platform is now set to feature Unikrn Virtual, which provides a secure and seamless system for placing bets on some of the world’s most popular mainstream games, including top performers CSGO (Counter Strike), Mortal Kombat, Street Fighter, NBA2K, Rocket League and War Zone (Call of Duty).

“When I left my position as CEO of Microsoft Ventures, it was to create something unprecedented,” said Rahul Sood, Unikrn co-founder. “Unikrn Virtual is a never-ending well of exclusive content that will change the betting landscape. With our Microgaming partnership, I’m excited to access Microgaming’s network and global reach.”

Unikrn Virtual is a powerful collection of professional esports matches and bespoke content created and played by some of the best competitors in gaming history, including Justin Wong and the winners of over a dozen EVO championships, giving fans the opportunity to bet on live esports matches without delays or schedule constraints.

Andrew Vouris, COO of Unikrn, adds: “Unikrn Virtual is the solution to the singlemost foundational issue facing bookmakers today, even in the fast world of esports, content gaps can wreak havoc on bettor engagement. For bettors who want engaging, 24/7 options, Unikrn Virtual is the only option.”

Microgaming provides operators with access to a feature-rich portfolio of exclusive studio content and top-performing partner games, supplied in more than 20 regulated markets across the globe. Through a single integration, operators can select from over 1,000 online casino titles, including Microgaming’s world-renowned progressive jackpot network, in addition to a full suite of administration and marketing tools.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Unikrn to add exciting new esports dimension to Microgaming’s aggregation platform

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