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Inter Miami keeper Luis Robles invests in promising esports business

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luckbox-8-new-games Inter Miami keeper Luis Robles invests in promising esports business
luckbox-8-new-games-1 Inter Miami keeper Luis Robles invests in promising esports businessReading Time: 3 minutes

 

MLS goalkeeper Luis Robles has joined the growing band of sports stars to make an investment in esports.

The Inter Miami stopper has followed in the footsteps of Michael Jordan, Steph Curry, Kevin Durant and Odell Beckham Jr, who have all backed projects in pro gaming in recent years.

Robles, who is part of the Inter Miami squad owned by David Beckham, is among the investors in Luckbox – a fully licensing betting company that allows esports fans to make wagers on their favourite professional games.

And Robles’s timing appears to be perfect. Luckbox has reported record figures in the first half of 2020 and is now preparing to go public on the TSX Venture Exchange.

Robles, 36, has a degree in finance from the University of Portland and is a keen investor. He has seen first-hand the boom in popularity of esports among his team mates.

Robles said: “On the road, I’ll be watching Netflix, while my room-mate is watching Twitch.

“My team-mates, they’re watching in the same way they watch an opponent for a football match. They like to see tactics and strategies, what people are using and what works so that they can use those things in their own game.

“That to me was mind-blowing. And yet, it’s what people are doing and it shows the importance of esports in our culture right now.”

With the MLS among the many traditional sports on hold during the COVID-19 lockdown, pro players have taken to online FIFA matches as a way of keeping alive competition between teams and rivalry between fans.

Robles said: “With what’s going on in the world right now, a lot of the way we’ve been able to maintain a connection with our fanbase, is through FIFA – using FIFA as an avenue through which players can still compete, while entertaining and engaging fans. To some degree, it’s been successful.

“I think everyone wants us to be back on the field and playing, because that’s how they know us but it’s still a creative way of staying engaged with fans.

 “From what I’ve seen, not only is a great way to continue to engage our fanbase but it’s great for the players – to keep the camaraderie and the banter going, the spirit in the locker room.

“It is different but times are very different right now and you have to find other avenues in which to do things.”

The big question, of course, is who is Inter Miami’s best FIFA player?

Robles said: “It depends on who you ask. If you ask Rodolfo Pizzaro, he’s going to say it’s him. Same if you ask Julian Carranza or Lee Nguyen.

“These are all guys who are heavily into it. They have their stations in their house. They’re very competitive, they put a lot of pride into their game.

“You have Lewis Morgan, from Scotland, who also seems to be really good. I think if you ask those four different players, you’d get four different answers but I can confidently say that I am not the best FIFA player and I would probably be competing for the worst FIFA player.

“But I love investing, I love diversifying my portfolio and looking at different decks and wishing I could get involved and Luckbox has given me a great opportunity to do that.”

Luckbox’s CEO Quentin Martin said: “It’s well documented that esports is super-hot right now and many famous names from the world of sports and entertainment have recognised this by backing a host of projects.

“We’ve been live in 100 countries for just over a year now, so we’re still a very young company. To have the support of someone as highly respected as Luis is clearly a massive boost for our company.

“For sports fans, betting on outcomes is often an extra way to enjoy the match experience. Safe, legal and legitimate betting is increasingly important to esports and, over the coming years, it will be the dominant driver of revenue for the industry.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Inter Miami keeper Luis Robles invests in promising esports business

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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RTSmunity strengthen their position on the european market with forBET partnership

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forbet RTSmunity strengthen their position on the european market with forBET partnership
forbet-1 RTSmunity strengthen their position on the european market with forBET partnershipReading Time: < 1 minute

 

RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RTSmunity strengthen their position on the european market with forBET partnership

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

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endorphina-universal-soft Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promising new partnership between Endorphina and Universal Soft for the LatAm Market

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Optimove Announces General Availability of Self-Optimizing Journeys

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optimove Optimove Announces General Availability of Self-Optimizing Journeys
optimove-1 Optimove Announces General Availability of Self-Optimizing JourneysReading Time: 2 minutes

 

Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Optimove Announces General Availability of Self-Optimizing Journeys

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