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Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines

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degree-53-apple Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelinesReading Time: 2 minutes

 

Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a new UX review which shows that operators still have a long way to go to successfully meet Apple’s native UX design standards with their current products. The team reviewed ten UK leading sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely they are to be approved with the deadline looming in March. With this report, Degree 53 aim to showcase how operators can improve their products for a successful App Store submission.

The team at Degree 53 revealed that while bet365, Coral, Ladbrokes and Unibet scored the highest (54-55/100), all of the reviewed brands received rather low ratings overall. None of the operators stood out. Some of the common low-scoring areas were web-like functionality and a lack of a clear user journey. This is mainly due to all of these products being container apps (website wraparounds) that don’t fully support the native standards required by Apple.

Last year, Apple set out a brief guideline advising that apps available on their App Store, including real-money gaming, need to provide a great user experience that is true to the platform, being as app-like as possible. Moreover, any HTML5 content will need to be embedded in the app binary without directing customers to an external site. This means the new standard affects any sports betting, casino, lottery and bingo apps. The deadline is March 2020 and it’s still unclear whether apps that will fail to meet these requirements will be removed or their updates not accepted.

Jade Daniels, design director at Degree 53 comments: “Apple has disrupted the online gambling industry by enforcing its design standards to real money gambling apps, giving very little time to operators to make any significant changes. It can take a large operator around a year to develop a native sportsbook app from scratch and requires a big investment. Many of our clients were in this situation, so we started looking into different solutions and studying Apple’s design guidelines to best meet their requirements. This report reflects our findings and recommendations on how to achieve this.”

“While not many can afford to build a native sportsbook, making it as app-like as possible will increase the chances of approval. The common problem that operators have is that their apps are derived from their sportsbook websites, still using web features in navigation and UI or even opening content in a browser. Today, product owners need to adopt the mobile-first approach, which Apple is trying to enforce, as that’s how the majority of people engage with digital products. Online gambling is a huge industry and it’s time it caught up with retail, entertainment and travel to support mobile engagement and provide a great customer experience.”

The Apple UX Guidelines Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, GBG, Penn Interactive Ventures and Hong Kong Jockey Club.

The Apple Design Guidelines UX Review can be accessed here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Roulette77 Review: The Ultimate School for the Game of Roulette

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game-bank-1003137_1280 Roulette77 Review: The Ultimate School for the Game of RouletteReading Time: 3 minutes

 

A full review of the Roulette77 roulette guide. Learn how to play the most popular gambling game and become a master of each of its formats

 

Roulette77 Review: A Detailed Look

Roulette is easily one of the most popular casino games in the world and one that takes minutes to learn but a long time to master. To become a true roulette player, one needs to learn more than just how to place bets and hope for a good outcome, and Roulette77 is the place to go to learn it.

With an extensive database of both text and video content for novice roulette players, the site teaches everything about playing roulette in a fashion that is easy to adopt and does not require any prior knowledge of the game or any of its elements.

The site was started in 2018 and had been offering players a chance to become better roulette players ever since. Online casino players can now quickly and easily learn everything about the devil’s wheel, in a single place. Let’s take a look at what Roulette77 has to offer and how you can benefit from it.

Roulette Games Broken Down

Roulette is a word that refers to more than just one game, as there are multiple versions of it available, especially in online casinos. Most frequently, players encounter European Roulette and American Roulette, and these two versions are the primary focus of Roulette77.

The site offers a dedicated section for each of the two roulette versions, teaching you about the wheel layout, possible inside and outside bets, and the payouts you can expect from each bet you make. The guide also goes into specifics on the house edge in each of the games and what makes one better than the other.

For players looking to actually get into the game of roulette and become real players, Roulette77 also offers roulette simulator, in which you can try different versions of the game provided by some of the top software developers in the world and see how it feels to be part of the action.

Live Dealer Roulette Revealed

Live dealer roulette is something that many players who enjoy the game are spending most of their time with. This version offers online players a chance to experience the feeling of playing in a real live casino, and it is available at many online casino sites.

At Roulette77, players are given a chance to learn how to play live dealer roulette without actually having to deposit any money or sign up to an online casino just yet. The live dealer section covers all the basic concepts you will need to know in order to start playing for real cash in the future.

Best Roulette Sites and Bonuses

Once you have gone through all the instructional materials and are ready to start playing for real, Roulette77 also provides a list of the absolute best online casino sites for roulette players. Pick any of the sites from the list, find out what kind of a welcome bonus you can receive, and start getting ready to play with real cash on the line.

The entire site is available to players in a variety of languages, making it a true gem for any roulette novice. These include English, German, French, Chinese, Indian, Arabic, Italian, Spanish, to name just a few, and each version provides the full content. You will not need to speak any foreign language to become a great roulette player, and this is one of the few places on the internet that provides that opportunity. What’s more, once you have chosen a language, you will be directed only to online casinos at which you can play from your country, so no confusion will arise once you try to sign up to play real money roulette.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Roulette77 Review: The Ultimate School for the Game of Roulette

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Patagonia Entertainment Rebrands to Salsa Technology

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salsa Patagonia Entertainment Rebrands to Salsa TechnologyReading Time: < 1 minute

 

Patagonia Entertainment has rebranded as Salsa Technology to set the platform for its next stage of expansion. This new identity incorporates the company’s dedication to globalisation, localisation and innovation within the iGaming world.

Latin American culture flows through the business today despite its global presence and the new brand stays true to the company’s unrivalled localised market knowledge. Salsa is synonymous with Latin America, whether the tasty sauce or lively dance and encapsulates the business origins, beliefs and philosophy.

The new brand gives Salsa Technology scope for accelerated growth. Game design was where it all began and the Salsa Technology rebrand is being complemented with the relaunch of the famous in-house design studio. This will see several innovative and immersive games releases, including the exciting Halloween Groove Bingo and the recent LatAm classic Jogo dos Bichos Praia.

“We’re incredibly proud of Patagonia Entertainment’s journey to this point and our rebrand gives us the platform to expand even further across the iGaming world. Latin American culture flows through the business today despite our global position. Salsa Technology encapsulates our essence perfectly and will help us deliver on our company vision of becoming the world’s best b2b developer of bespoke technology solutions for the iGaming industry,” Peter Nolte, CEO of Salsa Technology, said.

“The Salsa Technology brand empowers our business and provides us with the catalyst for huge rewards. We’ve come a long way since launching Patagonia Entertainment and our future is incredibly exciting,” Victor Arias, Salsa Technology’s Global Business Development Manager, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Patagonia Entertainment Rebrands to Salsa Technology

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Italian VLT Market Suffers Setback due to New Rules

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italy Italian VLT Market Suffers Setback due to New RulesReading Time: < 1 minute

 

The Video Lottery Terminal (VLT) market of Italy is suffering from the major setback as they have to comply with any restrictions imposed.

Italian gaming company Gamenet reported that VLT revenue of the first two weeks of 2020 has reduced by one third as compared to the same time period of last year.

According to the new rule, players need to insert the government-issued health card to access the VLT machine. This has been done to restrict the involvement of the youth accessing the machine. Many believe that this has been done in order to monitor the signs of problem gambling behaviour. However, the government denies this. Some of the operators have also complained that this has been done to force away tourists and other residents who do not have government health cards.

As per a local TV station, one of the operators was found giving access to the VLT to the tourists who do not have the health card. However, they had a special card to access the VLT machine and that has been termed as a loophole to the system.

There has been more set back on the VLT operators due to tax increase on VLT and Amusement with prizes (AWP). It is being said that the players have started losing interest in the VLT and also the machines had to be taken offline to reconfigure the necessary changes.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Italian VLT Market Suffers Setback due to New Rules

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