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Indiana sportsbooks thrive in November as online presence grows

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7-4-1 Indiana sportsbooks thrive in November as online presence growsReading Time: 3 minutes

 

Indiana’s online and retail sportsbooks easily surpassed $100 million in bets in a month for the first time, as online betting continued to rapidly gain traction in the state during a bustling November, according to analysts for PlayIndiana.com.

“Once online betting begins, the market grows exponentially,” said Dustin Gouker, lead analyst for PlayIndiana.com. “Bettors overwhelmingly prefer the convenience and safety of online sportsbooks, and the addition of DraftKings and FanDuel in October was like adding rocket fuel to Indiana’s sports betting industry. That is a pattern we have seen in New Jersey and Pennsylvania, in addition to other smaller legal jurisdictions.”

With out-of-state bettors continuing to pour into Indiana, the state’s retail and online sportsbooks generated a combined $147.3 million in bets in November, up 61% from $91.7 million in October, according to the official report released Tuesday. November’s handle produced $9.3 million in adjusted gross revenue, down 19% from $11.5 million in October. The “win” yielded $883,361 in tax revenue for the state.

Not surprisingly with three online sportsbooks operating for all of November, online betting is taking on a rapidly increasing role. DraftKings, FanDuel, and BetRivers combined to generate 65% of the state’s handle — a total of $96.2 million in digital bets — which was up from 52% in October. And that percentage should continue to grow as more online sportsbooks come online in the coming months.

Operating under the Ameristar Casino license, DraftKings led the online market in November with a $64.1 million handle, up from $39.4 million in October. FanDuel, operating under the Blue Chip Casino license, grew to $23.7 million, up from $2.4 million. BetRivers, operating under the French Lick Resort license, was third with $8.4 million, up from $6.3 million.

“We expect that at least 75% of Indiana’s handle will eventually come from online sportsbooks, and that threshold should be met within months,” Gouker said. “Another question is who becomes the dominant online operator in Indiana. Right now DraftKings has a leg up, in part because it’s a familiar brand and because the Ameristar Casino’s close proximity to Chicago. We expect FanDuel to make a run at DraftKings, but it will have to be superior in brand, database, and marketing to overtake them.”

The importance of market proximity to Chicago can be seen most clearly in Indiana’s retail market. Three of the top five retail sportsbooks are based in casinos near Chicago. In addition, football remains king, accounting for 40% of all November bets in Indiana. And the top six retail sportsbooks are near cities with NFL franchises, including Indianapolis, Chicago, and Cincinnati.

Horseshoe Hammond, near Chicago, topped the Indiana market again with a $13 million November handle, up from $10.7 million. Those bets generated $800,208 in gross receipts, which was down from $1.7 million. Horseshoe Hammond was followed by:

  • Hollywood Lawrenceburg ($8.8 million handle, up from $6.9 million in October; $1.1 million win, up from $800208)
  • Ameristar Casino ($8 million handle, up from $6.8 million in November; $735,103 win, up/down from $1 million)
  • Harrah’s Hoosier Park ($7 million handle, up from $6.2 million; $557,764 win, down from $974,467)
  • Blue Chip Casino ($4.5 million handle, down from $4.6 million; $310,955 win, down from $741,048)
  • Indiana Grand ($4.2 million handle, up from $3.8 million; $171,205 win, down from $516,140)
  • Tropicana Evansville ($2 million handle, even with October; $174,841 win, down from $324,200)
  • Caesars Southern Indiana ($1.4 million handle, up from $1.2 million; $106,081 win, down from $128,192)
  • French Lick Resort ($1.2 million handle, up from $791,706; $45,357 win, down from $73,745)
  • Belterra Casino ($920,344 handle, up from $812,130; $92,233 win, down from $150,692)

“Colts, Bears, and Bengals fans are clearly boosting the handle in nearby casinos during the NFL season,” Gouker said. “Those sportsbooks nearest Chicago will continue to have an advantage long after the NFL season ends, both in the retail and online markets.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Indiana sportsbooks thrive in November as online presence grows

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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RTSmunity strengthen their position on the european market with forBET partnership

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forbet RTSmunity strengthen their position on the european market with forBET partnership
forbet-1 RTSmunity strengthen their position on the european market with forBET partnershipReading Time: < 1 minute

 

RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RTSmunity strengthen their position on the european market with forBET partnership

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

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endorphina-universal-soft Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promising new partnership between Endorphina and Universal Soft for the LatAm Market

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Optimove Announces General Availability of Self-Optimizing Journeys

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optimove Optimove Announces General Availability of Self-Optimizing Journeys
optimove-1 Optimove Announces General Availability of Self-Optimizing JourneysReading Time: 2 minutes

 

Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Optimove Announces General Availability of Self-Optimizing Journeys

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