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The world of gambling – as seen by millennials and Generation Z
Reading Time: 3 minutes
The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
Reading Time: 2 minutes
Metric Gaming confirms sportsbook launch for InAndOutBet.com, ManiSol Gaming’s Northern European focussed Pay N Play® casino and sports betting brand.
Through a 2019 partnership with Together Gaming, InAndOutBet.com’s customers benefit from some of the best casino game and content providers in the industry with the convenience of instant, hassle-free deposits and withdrawals. Metric’s modern sportsbook proposition is an exciting addition to a brand that is looking to do things differently.
Speaking about the successful launch, Metric Gaming’s CEO Martin de Knijff said:
“We have been impressed by the whole ManiSol team from the start. We are excited about the potential of InAndOutBet and grateful for the trust ManiSol have shown in us and our product to deliver an important vertical for their growth plans.
This launch, our first full sportsbook, is a significant milestone for Metric and we are eager to showcase our unique capabilities. InAndOutBet will benefit from a best-in-class sportsbook proposition that will be fully localised in each country the brand operates, with negligible incremental costs for each new configuration.
Crucially, this includes pricing autonomy for every market, every selection on the sportsbook. This is so important for international brands these days due to the conflicting taxation rules introduced internationally. This will be a significant competitive advantage over their rivals, and we’re excited to have the opportunity to contribute to ManiSol’s success.”
Erik Gilstring, COO at ManiSol Gaming added:
“At first, we were unsure of using an untested sportsbook product. However, once we met the team at Metric and saw the capabilities of their products, we were excited to have access to this new technology.
We are confident we have secured the most modern sports betting product available on the market for our customers and are pleased to have added another high quality, innovative vertical to our growing brand.”
Metric Gaming is licensed and regulated by the UK Gambling Commission and holds a Class 4 Gaming Licence from Malta’s Gaming Authority.
For more information please visit www.metricgaming.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Metric Gaming provides Sportsbook to ManiSol Gaming
Latest News
Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft)
Reading Time: 2 minutes
The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.
On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Gambling And Casino Games Via Social Media And Online Technologies (Large Room: Opal, Topaz, Quartz)”.
As mentioned in earlier press releases, will bring a brand new format of speeches and more trending themes as it did in the early years.
Among the leading experts that will share their latest information, you have the opportunity to hear more about the sports betting industry from Zlatan Omerspahić – NSoft, who will also be moderating the panel.
Zlatan Omerspahić has a Ph.D. in Commercial law, Corporate governance, Contract law, Regulatory issues and is currently serving the role of Data Protection Officer at NSoft.
He has graduated the Faculty of Law at the University of Zenica and has held several compliance-related roles at Sberbank and Hypo Alpe-Adria-Bank.
He is responsible, loyal, dedicated and eager to learn about innovative things.
Just recently, Zlatan has been shortlisted at the Global Regulatory Awards 2019 in the category: Data Protection Officer or Team of the year.
Do not miss this unique opportunity to learn and networking with the leaders of the industry.
Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!
Here is a testimonial that has been left by Tal Zamstein, one of the attending delegates of the 2019 edition of Prague Gaming Summit:
“It was great to have the operators and suppliers with the presence in the CEE territories under one roof. It is always very useful to discover the challenges and see the trends of the industry in the newly regulated markets.”
Tal Zamstein
Group Head of Gaming at Fortuna Group
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft)
Reading Time: < 1 minute
1xBet, one of the leading betting platforms in the world, became the title partner of our esports club. The cooperation agreement is expected to last for 1 year and will be valid until December 31, 2020.
If I had only recently been told that NAVI would work with 1xBet, one of the largest betting companies in the world, a partner of such an iconic club as FC Barcelona is, I would not believe it. Now it has become a reality and the partnership between Natus Vincere and 1xBet inspires us incredibly. Welcome to #navination! – said, Yevhen Zolotarov, CEO Natus Vincere.
The agreement provides 1xBet support for NAVI teams in various esports disciplines. We plan to create a number of powerful marketing activities and campaigns with 1xBet for our fans.
1xBet is an international gaming betting company with over 12 years of experience in the industry and has offices in Europe, Asia, Africa and Latin America. Previously, the company entered into agreements with a number of well-known organizations, including the Spanish La Liga, the Italian Serie A, and the FC Barcelona.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1xBet becomes the title partner of NAVI
Metric Gaming provides Sportsbook to ManiSol Gaming
Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft)
1xBet becomes the title partner of NAVI
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