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The world of gambling – as seen by millennials and Generation Z
Reading Time: 3 minutes
The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
Reading Time: 2 minutes
Live games supplier enhances Mexican presence with latest LatAm agreement
BetGames.TV, the leading live dealer betting games supplier, has announced a partnership with Logrand Entertainment Group which sees its entire portfolio now live on Strendus, the operator’s main brand in Mexico.
The studio has signed numerous strategic agreements across LatAm in recent months, and this latest deal further enhances the company’s presence in the region’s thriving regulated markets.
Classic live games such as Wheel of Fortune, Baccarat and BetGames.TV’s innovative spin on Texas Hold’em poker, 6+ Poker, are now all available on Strendus and its associate brand Mustangmoney.
BetGames.TV’s cutting-edge offering has proved hugely popular in regulated markets across the continent as the company continues to rapidly expand is global profile with numerous strategic deals.
With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia, BetGames.TV is one of the most regulated live betting providers in the sector.
Commenting on the deal, Eddie Morales, LatAm Sales Director at BetGames.TV said: “We’re thrilled to be partnering with Logrand Entertainment Group and making further inroads into the vibrant Latin American market.
“Strendus is the most secure online entertainment platform in Mexico and our award-winning selection of cutting-edge live dealer betting games will be a great addition to this dynamic online gaming brand.”
Lenin Castillo, Director of Online Operations at Logrand Entertainment Group, said: “Logrand Entertainment Group is one of the most innovative companies in the entertainment industry and a force to be reckoned with in the Mexican gaming sector.
“We are confident that by having a strategic partner such as Betgames.TV, our Strendus platform will reinforce its leadership by offering international content that exceeds the expectations of our users.”
Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetGames.TV strikes major content deal with Logrand Entertainment Group
Reading Time: < 1 minute
Gaming Innovation Group Inc. (GiG) publishes its interim report for the second quarter 2020 before market opening on Tuesday 11 August 2020.
CEO Richard Brown will present the Q2 2020 results via livestream at 10:00 CET. The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
Link to the livestream:
https://www.redeye.se/events/789011/gaming-innovation-group-live-q-report-and-qa-2
About Gaming Innovation Group (GiG):
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry leading platform and media provider delivering world class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming Innovation Group: Invitation to Q2 2020 results presentation
Reading Time: < 1 minute
Mobile games supplier to provide leading bitcoin casino with immersive table games offering
Mobile-first games developer OneTouch has announced a deal with specialist cryptocurrency casino operator, Bitcasino.
The agreement will see an engaging selection of the studio’s renowned table games go live with the popular online casino later this year, including live dealer Baccarat, Roulette and Blackjack.
Founded in 2014, Bitcasino is the world’s first licensed Bitcoin-focused operator, with OneTouch’s latest commercial partnership boosting its appeal amongst a wide range of audiences.
The provider’s engaging portfolio of slot and table games, which is known for its innovative mobile-first designs and intuitive single-touch interactivity, will be enjoyed by a rapidly growing fanbase thanks to the recent string of deals it has signed with the likes of Slotegrator and Revolver Gaming.
Ollie Castleman, Head of Marketing at OneTouch, said: “Bitcasino is the industry’s foremost cryptocurrency specialist, and this partnership allows our offering to continue expanding across a diverse set of product verticals.
“Our unique mobile-first gaming suite has continued to go from strength to strength this year, and we’ve lined up an additional range of exciting product launches and operator deals for the coming period.”
Tauri Tiitsaar, Director of Casino at Bitcasino, said: “OneTouch is among the industry’s fastest-growing suppliers, so we are thrilled to be integrating its world class collection of slot and table games.
“The company’s impressive product offering fits well with our track-record of providing fun, fast and fair immersive gaming experiences, so we can’t wait to introduce it to our players. We are certain that these games are going to be a big hit.”
OneTouch’s full range of slots and classic table games can be played at www.onetouch.io.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OneTouch pens key agreement with Bitcasino
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