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The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

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1xBet-affiliate The fun, fast and fiscal needs of millennials are no joke, claims 1xBetReading Time: 3 minutes

 

Delivering entertaining, trendy and disruptive gaming opportunities is “crucial for a generation that is used to not taking everything too seriously”, stated the 1xBet team when discussing how bookmakers can attract and hold the interest of the misunderstood millennial market. Highlighting the importance of mobile apps, instant data and unique bets on Brexit, the team explores why betting’s new blood is the injection of fun the industry needs…

The younger millennial market is a key focus for casinos and bookmakers in the US, Asia, Africa and beyond, how is 1xBet targeting this segment of players responsibly?

We are carefully studying this segment of the audience and paying special attention to it. The company understands that the time of the millennials has emerged, which means that it is not only important for the future, but also the present. This is a generation that is used to acting and is not afraid to take responsibility, therefore it is vital to build an effective communication strategy with them. Being open, giving all relevant information for decision making, together with using social networks and other communication channels are the most effective ways to communicate with millennials.

Through all these channels, we can offer both potential and existing customers diversified content. And let’s also not forget that after millennials, when the so-called Generation Z are fully on their feet, they will be even more mobile in every sense.

On paper it often appears millennial players are swayed by trends and a quest for the ‘next big thing’, what can companies do to stay ahead of the curve whilst remaining true to their core player base?

There are two main routes that we use. The first is to keep abreast of all possible new products, to participate in various conferences, seminars and other events, while also exchanging experiences with colleagues and partners. The second is to set trends yourself by conducting deep market surveys and testing new products in different markets before launching them on a global scale. We combine these methods and intend to refine them further in the future.

Speaking specifically about the demands of millennials, we highlight a variety of ways to interest them. Firstly, the presentation of material in a fun, colourful, multimedia form is crucial for a generation that is used to not taking everything too seriously. Secondly, with Esports betting, which is becoming more diverse and gaining popularity. Thirdly, by providing unusual special bets on a variety of things that interest millennials – from talent shows and TV shows to the election of the US President and Brexit.

Where do you see the next big wins in terms of keeping fans loyal and how does your team balance creating engaging content with revenue?

1xBet offers a truly unique betting portfolio, which simply has no equal in the number of events. High odds also contribute to customer loyalty. Millennials specifically also seek the personalization of proposals, as well as customisable betting options.

At this stage it’s obvious that every self-respecting bookmaker should have a mobile application. We have done everything so that our app is on par with the web version of the 1xBet website. Therefore, our customers always have the opportunity to place bets and have access to the data which interests them. Live betting and online broadcasting of matches are both particularly popular from our experience.

Finally, it is important to always be in touch with customers – that’s why our support service works 24/7, and our employees carefully monitor all possible channels for submitting information about 1xBet. Together, this ensures a steady growth in the audience of brand fans – and, therefore, 1xBet profit.

Gaming is one of the earliest adopters of new technology – can the advances pioneered by gaming be translated to new avenues for players like we’ve seen with esports, live casinos, etc. and if so what does the next new gaming sector look like to you?

In 2019, it is impossible to compete if you do not use the most advanced technologies. This applies not only in gaming and betting, but in all other sectors as well. Technology can become antiquated quickly in almost any industry.

An exciting development is the unique interaction between the most popular sports and betting. For example, in American leagues, it’s possible during the broadcast to bet on how the attack of a basketball team will end. All this occurs while seeing the statistics of previous attacks from a particular zone appear on the screen. Such integrations offer unique opportunities for bookmakers and players.

Which sectors outside gaming do you admire in terms of their approach to the millennial market and how can the gaming industry adopt these ideas into its strategy?

Millennials really appreciate new technologies, which is why the IT sector is constantly evolving and offers them more and more new developments, services and products. Forward-thinking IT companies are constantly striving to surprise, because today millennials have access to an increasing number of different technological innovations. Of course, some gambling companies are following in these footsteps. Those of them that can constantly offer technological innovations for the convenience and comfort of users will achieve greater success among millennials.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Battle for glory in Lightning Box’s Spartan Fire

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SpartanFire_Screen_01 Battle for glory in Lightning Box’s Spartan Fire
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Specialist slot provider Lightning Box has prepared for battle with the launch of its latest title, Spartan Fire.

The 4×5 reel slot features 40 paylines as players fight for big wins. With the Wild Eyes symbol acting as a wild, the Spartan Spin feature also turns the Man and Woman icons into wilds for even bigger wins.

If three or more Spartan Shields land on the reels, the Spartan Fire Bonus is triggered, giving players a chance to choose their shields to lead them to glory.

Each shield reveals a different icon, with multipliers, wilds and extra free game(s) to be unlocked.  Players can even win up to nine free games with a 30x multiplier!

Initially exclusively available with Kindred for a two-week period, Spartan Fire will be released through the SG Digital platform.

Peter Causley, CEO and co-founder of Lightning Box, said: “Spartans are famed for battling to great victories and players will experience all the thrills of war in our newest hit, Spartan Fire.

“Its action-packed Bonus Round will see players select their shields for combat, before leading to big wins when the dust settles.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Battle for glory in Lightning Box’s Spartan Fire

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Playson introduces stunning new game Pearl Beauty: Hold and Win

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Pearl-Beauty-Hold-and-Win Playson introduces stunning new game Pearl Beauty: Hold and Win
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Game developer’s latest title features popular Hold and Win mechanics

Casino software provider Playson is taking players on a voyage to the Far East in search of huge prizes in its new title, Pearl Beauty: Hold and Win.

This 243 ways to win slot transports players to a place of mysticism as they join two adventurous characters on a quest for big wins and bonus features.

The game incorporates the popular Hold and Win mechanics which proved to be a big hit with players in the developer’s Sunny Fruits: Hold and Win.

Pearl Beauty: Hold and Win features a Bonus Game which is triggered by six or more bonus pearl symbols. The special Golden Pearl symbol during the Bonus Game collects the values of the other pearls and immediately adds it to the total win.

During the bonus round, there is an additional chance to win three in-game Jackpots – Mini, Major and Grand – adding even more suspense to that Bonus Game.

Vsevolod Lapin, Head of Product at Playson said: “Featuring renowned Hold and Win mechanics, this taste of the Far East gives players the opportunity to win big prizes in the Bonus Game and would make an exciting addition to any operator’s portfolio.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson introduces stunning new game Pearl Beauty: Hold and Win

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Red Tiger games now live on Caxino

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Portfolio integrated with Rootz’ latest brand

Casino game and software developer Red Tiger has launched its games with exciting new online casino Caxino.

Its players can now experience the provider’s award-winning catalogue in its entirety, with the operator also joining Red Tiger’s acclaimed Daily Drop Jackpots Network featuring daily and hourly jackpots.

Caxino is the latest addition to Rootz’ multi-brand portfolio, which comprises a selection of innovative online casinos that are enjoyed by a rapidly growing global fanbase.

Red Tiger’s Commercial Director, Chris Looney, said: “We are delighted to launch with Caxino, an exciting new site that fits perfectly with Rootz’ engaging customer offering.

“We have no doubt that it will attract an impressive following and that this partnership will be of strong mutual benefit going forward.”

Tony Kjaldstrom, COO at Rootz said: “Partnering with market leading suppliers such as Red Tiger is key to our strategic objectives, so we are thrilled to have the studio on board.

“The company’s games have become deservedly synonymous with quality and consistency, and its catalogue will undoubtedly prove to be a hit on our site.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Red Tiger games now live on Caxino

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