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The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

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1xBet-affiliate The fun, fast and fiscal needs of millennials are no joke, claims 1xBetReading Time: 3 minutes

 

Delivering entertaining, trendy and disruptive gaming opportunities is “crucial for a generation that is used to not taking everything too seriously”, stated the 1xBet team when discussing how bookmakers can attract and hold the interest of the misunderstood millennial market. Highlighting the importance of mobile apps, instant data and unique bets on Brexit, the team explores why betting’s new blood is the injection of fun the industry needs…

The younger millennial market is a key focus for casinos and bookmakers in the US, Asia, Africa and beyond, how is 1xBet targeting this segment of players responsibly?

We are carefully studying this segment of the audience and paying special attention to it. The company understands that the time of the millennials has emerged, which means that it is not only important for the future, but also the present. This is a generation that is used to acting and is not afraid to take responsibility, therefore it is vital to build an effective communication strategy with them. Being open, giving all relevant information for decision making, together with using social networks and other communication channels are the most effective ways to communicate with millennials.

Through all these channels, we can offer both potential and existing customers diversified content. And let’s also not forget that after millennials, when the so-called Generation Z are fully on their feet, they will be even more mobile in every sense.

On paper it often appears millennial players are swayed by trends and a quest for the ‘next big thing’, what can companies do to stay ahead of the curve whilst remaining true to their core player base?

There are two main routes that we use. The first is to keep abreast of all possible new products, to participate in various conferences, seminars and other events, while also exchanging experiences with colleagues and partners. The second is to set trends yourself by conducting deep market surveys and testing new products in different markets before launching them on a global scale. We combine these methods and intend to refine them further in the future.

Speaking specifically about the demands of millennials, we highlight a variety of ways to interest them. Firstly, the presentation of material in a fun, colourful, multimedia form is crucial for a generation that is used to not taking everything too seriously. Secondly, with Esports betting, which is becoming more diverse and gaining popularity. Thirdly, by providing unusual special bets on a variety of things that interest millennials – from talent shows and TV shows to the election of the US President and Brexit.

Where do you see the next big wins in terms of keeping fans loyal and how does your team balance creating engaging content with revenue?

1xBet offers a truly unique betting portfolio, which simply has no equal in the number of events. High odds also contribute to customer loyalty. Millennials specifically also seek the personalization of proposals, as well as customisable betting options.

At this stage it’s obvious that every self-respecting bookmaker should have a mobile application. We have done everything so that our app is on par with the web version of the 1xBet website. Therefore, our customers always have the opportunity to place bets and have access to the data which interests them. Live betting and online broadcasting of matches are both particularly popular from our experience.

Finally, it is important to always be in touch with customers – that’s why our support service works 24/7, and our employees carefully monitor all possible channels for submitting information about 1xBet. Together, this ensures a steady growth in the audience of brand fans – and, therefore, 1xBet profit.

Gaming is one of the earliest adopters of new technology – can the advances pioneered by gaming be translated to new avenues for players like we’ve seen with esports, live casinos, etc. and if so what does the next new gaming sector look like to you?

In 2019, it is impossible to compete if you do not use the most advanced technologies. This applies not only in gaming and betting, but in all other sectors as well. Technology can become antiquated quickly in almost any industry.

An exciting development is the unique interaction between the most popular sports and betting. For example, in American leagues, it’s possible during the broadcast to bet on how the attack of a basketball team will end. All this occurs while seeing the statistics of previous attacks from a particular zone appear on the screen. Such integrations offer unique opportunities for bookmakers and players.

Which sectors outside gaming do you admire in terms of their approach to the millennial market and how can the gaming industry adopt these ideas into its strategy?

Millennials really appreciate new technologies, which is why the IT sector is constantly evolving and offers them more and more new developments, services and products. Forward-thinking IT companies are constantly striving to surprise, because today millennials have access to an increasing number of different technological innovations. Of course, some gambling companies are following in these footsteps. Those of them that can constantly offer technological innovations for the convenience and comfort of users will achieve greater success among millennials.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Metric Gaming Obtains Maltese Supplier Licence

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Metric Gaming, a multi-tenant B2B sports betting software provider, has obtained a Class 4 licence from the Malta Gaming Authority (MGA).

The licence awarded allows Metric Gaming to distribute its products and services to customers operating from the Mediterranean jurisdiction, considered a gold standard licencing regime in the global industry.

Speaking about the successful application, Metric Gaming’s CEO Martin de Knijff said:  “Securing this licence from the MGA is an important step in Metric’s evolution from a start-up to becoming the disruptors-in-chief of an industry ripe for disruption.

“We have been thrilled by the market’s reaction to our multi-tenant Sportsbook proposition, particularly from Malta-based operators. In the coming days we will announce the first Malta-based Sportsbook brands that will be launched using our Modulus platform over the next few weeks.

“We’ve spent the last three years and significant capital developing an organization and product proposition capable of solving the biggest challenges facing the B2B sector of our industry. We are excited to be showcasing the modern capabilities of our multi-tenant platform and each customer will benefit from near total product autonomy from the rest.

“We are confident this unrivalled degree of customisation paired with our superior sports betting products and features will deliver real leapfrog ability for our customers over their rivals.”

Metric Gaming is already licensed and regulated by the UK Gambling Commission.

For more information please visit www.metricgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Metric Gaming Obtains Maltese Supplier Licence

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BetWarrior strikes content partnership with Endorphina

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Mobile gaming operator BetWarrior has landed a content agreement with leading casino supplier Endorphina as it further expands its market-leading offering.

Endorphina games, including popular classics such as Dia de los Muertos and Mystery of Eldorado, are now live on BetWarrior’s fully native mobile application.

The games join a host of other leading casino content and a best-in-class sports betting offering as BetWarrior begins to ramp up its marketing efforts.

Katalin Horvath, Casino Product Manager at BetWarrior, said: “As BetWarrior begins to acquire more players, it is important we offer an ever-expanding range of the world’s best content, and adding Endorphina’s fantastic games helps us achieve precisely that.

“The integration into our leading mobile gaming platform has been seamless, and the early response to the games from our players extremely positive. We look forward to growing alongside Endorphina over the coming months and years.”

Zdenek Llosa, Sales Manager at Endorphina, said: “Endorphina games thrive when presented as part of a world-class, fully native mobile product, so we are delighted to see our content live with BetWarrior.

“The BetWarrior brand is bringing innovative ideas to mobile gaming, and we will continue to work closely with their team to ensure its product remains ahead of the curve when it comes to content.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetWarrior strikes content partnership with Endorphina

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Newgioco’s Virtual Generation Expands its Operations in Latin America

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Virtual Generation Limited (VG), the wholly-owned subsidiary of Newgioco Group, has entered into an agreement with the HBG group (HBG) for distribution of VG virtual games in Central America.

“We are very pleased to have established a relationship with HBG to distribute our virtual sports portfolio in Central and South America through their regional subsidiaries HBG Latam SAS. We believe that the relationship with HBG will be an excellent addition to our current virtual sports retail distribution and expect that the deal may possibly result in a significant growth in our customer base across many borders in South America. Our VG products will be initially distributed through AquiJuego in Colombia, and we look forward to working with their team on expanding our reach throughout the Americas,” Michele (Mike) Ciavarella, CEO of Newgioco said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Newgioco’s Virtual Generation Expands its Operations in Latin America

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