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Pollard Banknote to Acquire mkodo Limited
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Pollard Banknote Limited announced that it has signed a definitive agreement to acquire 100% of the equity (“Acquisition”) of mkodo Limited (“mkodo”), a leading provider of digital apps and user interfaces for the lottery and gaming industry worldwide. The Acquisition is subject to certain standard regulatory and third-party consents and is expected to close early in the first quarter, 2020.
mkodo is a global provider of licensed, omni-channel customer facing apps to the lottery, betting and gaming sectors. The company was founded in 2001 and has been recognized for its core strength to develop and deliver successful digital experiences to the target audience of their customers’ online users. mkodo’s clientele include a number of leading lotteries and gaming companies around the world, including the majority of the Canadian lotteries and some of the largest gaming operators in the UK. With offices in England (London and Newcastle), mkodo employs approximately 60 full-time highly skilled staff working exclusively on digital app deployment for the lottery and gaming sector.
mkodo has proven experience in:
- Design, delivery & long-term support of digital user experiences for mobile and web applications;
- Design and development of engaging sports book and online bingo user interfaces for leading operators;
- Successful native iOS and Android app deployment in highly regulated global markets;
- Integration with multiple gaming and lottery systems via APIs (application programming interface) for full-service delivery;
- Provision of mobile and web app management services to client systems on their mCloud platform, including software for geolocation, authentication for users, device analysis, content management, and CRM;
- Integration with multiple providers of games and content to allow for robust menus of activities for the user; and
- Transformation of creative concepts into digital user experiences.
“We are very excited to have the talented mkodo team join Pollard and we look forward to their proven gaming focused technology and vast experience helping us broaden our portfolio of lottery and gaming solutions”, stated Doug Pollard, Co-Chief Executive Officer. “Working alongside our existing lottery resources within Pollard, we will be able to expand mkodo’s reach into some of the leading lotteries worldwide. At this current time of heightened digital focus and rapid development within lotteries and gaming organizations, being able to bring to our current and future customers the technological and customer facing expertise of mkodo is a game changer. Particularly in light of ongoing regulatory changes in app requirements, mkodo and Pollard now stand ready to lead the lottery and gaming industry to first-in-class solutions in the mobile environment.”
Stuart Godfree, Managing Director of mkodo said, “We are excited to join the team at Pollard and look forward to expanding our reach in the gaming world in collaboration with our new colleagues. Not only do we see a great cultural fit with the two organizations but joining the leading lottery partner will allow mkodo to take the next step in its ongoing evolution as the foremost supplier of mobile lottery solutions in the world.”
The Acquisition purchase price is £7.8 million (approximately $13.4 million CDN dollars using an exchange rate of $1.72 CDN dollar per pound sterling), prior to standard working capital adjustments and potential future earn-out payments based on certain EBITDA targets. The purchase price will be funded from existing Pollard Banknote cash resources and availability under our existing senior credit facilities. The acquisition is expected to be accretive to Pollard Banknote’s net income prior to amortization of related purchase price accounting adjustments.
John Pollard, Co-Chief Executive Officer concluded, “The addition of the mkodo team to our organization is an important step in expanding our technological expertise and in particular complements our existing internal Pollard resources very well. Their proficiency in sports book and online bingo development is an important addition to our product offerings. Our strategic plan clearly articulates our focus on the lottery and related gaming sectors and the Acquisition supports this strategy. Our industry leading digital solutions (including iLottery, second chance platform and loyalty programs) all rely on exceptional user interface experiences and the addition of mkodo’s world class mobile expertise will allow Pollard to greatly enhance our customers’ digital connection with their end users.”
Source: Pollard Banknote Limited
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This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pollard Banknote to Acquire mkodo Limited

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.
Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.
In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”
Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:
“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”
With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.
The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.
Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.
The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.
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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform
Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch
Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.
The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.
“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”
Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.
The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.
“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”
With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.
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PepsiCo Returns as Main Partner of the Esports World Cup 2025
PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.
The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.
The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.
Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.
Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.
Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.
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