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Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry
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OPERATORS are doing more to promote safer gambling than at any time in the last two decades, John Hagan, chairman of the Industry Group For Responsible Gambling, on Thursday told the inaugural EGR UK Summit.
Speaking on the opening day of Responsible Gambling Week, Mr Hagan hailed the commitment of gambling companies to create a safer environment for their customers, but said the campaign had reached a ‘critical stage’ and the challenge was to reach occasional gamblers who did not think responsible gambling messages applied to them. He highlighted YouGov research, commissioned by the IGRG, which showed many adults who played the lottery, bought scratch cards or enjoyed betting on sport did not think they were gambling.
The EGR UK Summit, held at Twickenham Stadium in association with Responsible Gambling Week, brought together operators, affiliates, suppliers and regulators to discuss safer gambling strategies across the industry.
Introducing an industry panel to review responsible gambling initiatives over the last 12 months, Mr Hagan said: “Responsible gambling is a shared responsibility and it’s incumbent on operators to provide a safer environment for its customers without fear of cutting across its commercial goals. A fairer and safety gambling environment is critical to the future of the industry”.
But having worked in the industry for the last two decades as a lawyer, he said he had witnessed a transformation in operators’ approach to responsible gambling in recent years. Despite the cynicism of the industry’s critics, a raft of player protection initiatives announced in the last 12 months showed operators were serious about enhancing player protection.
Lyndsay Wright, director of sustainability at William Hill, said there was increasing pressure from investors to justify their actions and they were asking: “How do we know you are doing the right thing?” but she rejected the idea of voluntary online stake limits as a catch-all solution. She said William Hill had launched a new advertising and social media campaign focused on portraying gambling “in the way we know it should be” as a community-based, recreational activity and Responsible Gambling Week had given the company a focus for its safer gambling campaign.
Ben Wright, head of safer gambling at Sky Betting and Gambling, told the conference that winning customers’ trust was paramount and safer gambling must become integral to every company’s culture. He said Sky Betting’s profit and loss tool was one of the most successful it had launched to customers, part of the process of “normalizing” safer gambling.
Wes Himes, interim chief executive of The Betting and Gaming Council, pointed to the success of the pre-watershed whistle-to-whistle advertising ban as a sign that the industry was taking safer gambling seriously. Preliminary figures showed there was less than an hour of gambling-related advertising around live TV sport in September 2019, compared to 6.6 hours in September 2018. Meanwhile, amongst 4-17-year-olds there had been a 97% drop in the amount of exposure to gambling advertising.
Tim Miller, executive director of The Gambling Commission, said in his conference keynote address:
“Every year, Responsible Gambling Week develops further and gets better. It has moved from being an initiative led by one sector to something that is much more collaborative, much more cross-industry. That is not easy to do. John Hagan and his colleagues have done an amazing job to bring so many operators and sectors together”.
He said the campaign had to consider where to go next and operators should ask themselves two questions: Are the right people in our business engaged in Responsible Gambling Week, not just those with a social responsibility remit? How can we ensure the campaign reaches a wider audience?
But he echoed Mr Hagan’s view that there had been a “sea-change in operators’ approach to responsible gambling, hailing the commitment by large operators to support education, research and treatment as “an important step forward”. He said the Gambling Commission’s primary areas of focus in the coming months would be on developing common standards around game and app design; developing a code of conduct around inducements to gamble; and embracing technology to promote social responsibility.
Responsible Gambling Week (November 7th-13th) is the biggest ever campaign in the UK and Ireland to promote safer gambling. The objective is to get people talking about how to gamble responsibly, without putting themselves and others at risk, and to provide year-round advice and help at www.responsiblegamblinguk.org. More than 120,000 staff at thousands of gambling venues and online sites are taking part in the campaign, which is supported by leading football clubs, racecourses, pubs and charities and voluntary organizations.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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