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Spain: A new bull market?

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Ruben-Loeches Spain: A new bull market?Reading Time: 3 minutes

Spain is an increasingly attractive market for operators and suppliers alike; with bright forecasts for the market’s future following its regulation in 2012. We sit down with Ruben Loeches, CMO at R. Franco Group, Spain’s most established gaming company, to get the lowdown on the market they dominate.

Spain is touted by some as the industry’s latest bull market – as Spain’s most established gaming company, what’s your take on the market’s development so far?

Spain’s current expansion is unprecedented; we’re seeing a 20.10% increase in terms of GGR, mostly due to the ever-growing popularity of sports betting online, which is currently above 25% in GGR.

Of course, there’s an increase in new customers, but we’re also seeing an exponential trend of players becoming ambassadors for the transition to online, which is in turn the catalyst for a very interesting multiplier effect within their own social circles, with more of their friends signing up to the digital world as a consequence. This is definitely indicative of the new generation of players getting involved in iGaming – and represents fantastic potential beyond the traditional bastion of sports betting.

Plenty of supports suggest that there is room for further growth here, where do the opportunities lie in Spain for operators?

In my view – the future of gaming is all about omnichannel. None more so than in Spain, The ability to bridge the retail and digital environment is by far the greatest opportunity in regulated markets, and one that every operator should be focusing on.
Companies that already have an established retail presence hold a great advantage here as it gives the proposition of choice to the player in whether they interact with their brand of choice online or offline, and ensures they are always present as part of the customer journey. Tie this in the with the opportunity to promote your brand through the activation of sponsorships, more and more potential customers will be open to getting involved in sports betting.

How will the ban on advertising affect the way the Spanish gaming sector does business? how do you expect to overcome these regulatory tailwinds? Do measures need to be put in place to mitigate this risk?

Given the Spanish passion for sport and gaming, and everything that comes with it, there will always be opportunity. Of course, these regulatory tailwinds will certainly necessitate operators and suppliers to rethink their strategies.

For us, we would suggest a measured approach, think much more where you invest your money, be much more strict with the monitoring of your metrics and in the analysis of your traffic sources, and above all, give much more value of the leads that you can get or have achieved in the different phases of a client’s life (acquisition, conversion, retention and reactivation).

Of course, the government’s regulatory obstacles will stifle growth, but with every challenge comes opportunity, and as long as resources are shifted to place more emphasis on acquisition – then risks can be easily mitigated.

R. Franco was one of the first platform suppliers to go live in Colombia once the market opened, what other opportunities do you see for LatAm, and how does being Spain’s most famous gaming company help?

The Latino world lives and breathes sport like no other. Our habits in Spain are very similar and this is represented in the way we both bet, and for us – Latin America will always be our secondary region to operate. The learning curve we’ve acquired in all these years allows us to implement processes, methodologies and strategies that fit the market perfectly. The cost saving benefits here for us over nearly any competitor from outside of this world are immense, as we avoid the loss of budget in unnecessary marketing campaigns that others would have to do to reach a market where there is little knowledge or experience.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spain: A new bull market?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Covid-19 Sets Back Romanian Gambling Industry by Five Years

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9-13 Covid-19 Sets Back Romanian Gambling Industry by Five Years
9-13-1 Covid-19 Sets Back Romanian Gambling Industry by Five YearsReading Time: 2 minutes

 

Covid-19 pandemic has set back the Romanian gambling industry by five years, according to the data from the National Institute of Statistics (INS).

The Romanian gambling operators experienced one of the most severe declines of the last 30 years between March and May this year. The local gambling and entertainment industry fell by about 24% in March 2020 compared to the same period of 2015. The gambling sector’s March turnover was only 57 % of February’s. Then, in April and May, gambling businesses reported almost zero revenue.

“Given the situation, we made the necessary business continuity decisions and decided that the safety of our customers and employees was our main priority. We focused on the long-term business principles and we organized our activity so that we would be able to adapt as quickly as possible to the multitude of changes that occurred during this period. For example, over the past three months we went from ‘closed until further notice’ to being open round the clock and then back to limited opening hours (until 11 PM, later extended to midnight), and we hope to be able to return to our non-stop hours as soon as possible. During all this time, we’ve been focusing on communicating with our clients and employees, for whom we’ve taken extra health and safety measures. Maintaining communication with professional associations and the authorities for accurate information on the latest developments concerning gambling halls was equally important,” Attila “Otto” Török, strategy director at Game World Romania, said.

According to the latest data provided by the National Gambling Office (ONJN), 250 gambling operators are currently active on the Romanian market. They contribute about EUR 600 million to the state budget every year. At the beginning of 2020, there were about 45,000 direct employees of the local gambling industry and a few other thousand worked in related and dependent fields.

“According to Romslot data, for each RON the Romanian gambling industry generates, the upstream and downstream industries – HoReCa, IT&C, security – generate another 5 RON,” Török said.

He added that Game World currently has about 400 employees, while the parent group has a workforce of about 2000.

When talking about the biggest challenges the gambling industry is now facing, Török says these are related to the coronavirus pandemic and the health crisis, even though all operators have strictly implemented all the measures required by authorities to limit the spread of the virus.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Covid-19 Sets Back Romanian Gambling Industry by Five Years

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Paf Lowers Player Loss Limit Even Further

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7-12 Paf Lowers Player Loss Limit Even Further
7-12-1 Paf Lowers Player Loss Limit Even FurtherReading Time: 2 minutes

 

Paf, the Åland-based gaming operator, has lowered its annual loss limit by another 5000 euros.

Paf is the first international gaming company in the world to introduce a maximum limit for the amount customers can lose in one year. The lowering of the loss limit strengthens the firm’s commitment to responsible gaming.

When Paf first introduced the loss limit in 2018, it was set at 30,000 euros per year. Last year the limit was lowered to 25,000 euros and this year it is lowered even further to 20,000 euros.

“We are proud to have been able to lower our loss limit by as much as a third in just two years. We see that our maximum limit effectively stops big spending players and prevents the personal tragedies that can occur when huge amounts are lost,” Christer Fahlstedt, CEO of Paf, said.

“We are now lowering the loss limit further to show that it is possible to survive as a gaming company without income from the biggest big players. We are a gaming company that sells exciting entertainment for adults without trying to squeeze the last drop of money out of them,” Christer Fahlstedt, added.

The further reduction of the loss limit to 20,000 euros per year also means reduced revenues.

“Paf’s income will decrease by approximately 2-3 million euros. It is a large sum of money for Paf, but more importantly it is good for our customers that we say no to it,” Christer Fahlstedt said.

“We work in an industry that has enormous challenges. Paf has been a pioneer for a long time when it comes to responsible gaming and it is part of our mission to lead the way and be a positive agent of change. The lowering of the loss limit strengthens our leading position alongside the very small number of other gaming companies that have dared to adopt a loss limit,” Christer Fahlstedt added.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Paf Lowers Player Loss Limit Even Further

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Fnatic Announces the Appointment of New Chairman, Lucien Boyer

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Fnatic-signs-sponsorship-deal-with-OnePlus Fnatic Announces the Appointment of New Chairman, Lucien Boyer
Fnatic-signs-sponsorship-deal-with-OnePlus-1 Fnatic Announces the Appointment of New Chairman, Lucien BoyerReading Time: 3 minutes

 

Continues Role as Pace-Setter for Global Esports Performance with The Addition of Top Talent from the Sports and Entertainment Industries

Fnatic, leading London-based esports organisation, today announced the appointment of its new Chairman, Lucien Boyer, who brings decades of success and experience from the sports and entertainment industry. Additionally, the brand has brought on two new hires to support the continued growth of its talent and partnerships division: Soraya Sobh, Head of Talent Management and George Mead, Interim Partnerships Director. These impressive additions bolster the growing Fnatic leadership team to secure its leadership position in the world of esports.

“At Fnatic, we are always on the search for top talent across industries, and we are excited to welcome Lucien to leverage his deep expertise and network within the media and sports landscape,” said Sam Mathews, Founder and CEO of Fnatic. “As a leader in esports performance, we are constantly working towards a more diverse and inclusive future, and we pride ourselves on being an equal opportunity employer as we continue to grow our business in 2020 and beyond. The team looks forward to working closely with both Soraya and George to ensure Fnatic continues to be at the top.”

As the Chairman, Lucien will help support the company’s next phase of growth, advance and develop the brand internationally and continue driving relationships with key stakeholders in the media and entertainment landscape. He is recognised as one of the leading experts in sports and entertainment marketing and is an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Lucien is co-founder of Inspiring Sport Capital and Chairman of Global Sports Week, an annual international sports event that connects diverse leaders to shake, shape and share the future of the sport economy. Prior to that, Lucien was the Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group and the Global President and CEO of Havas Sports and Entertainment. Lucien will succeed Nick Fry non-executive Chairman, who will remain as an advisor to Fnatic.

“I am humbled to join a highly successful organisation led by such a visionary founder and CEO,” says Lucien Boyer. “There is no doubt that esports represents the most promising new frontier for sports, bringing it closer to the entertainment world. I believe that my unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide Fnatic through the next stage of its success story.”

Lucien’s appointment builds on other reinforcements Fnatic has made to its leadership and management teams this year, particularly in the talent and partnership verticals. Soraya joins Fnatic to continue building out the internal talent management function. Previously, she ran her own artist management agency where she worked with well-known creators such as Above & Beyond and Benny Benassi. This experience, coincided with her entrepreneurial spirit, provides the perfect blend to ensure Fnatic remains the destination of choice for all the best pro-gaming, creator and influencer talent in esports. Soraya is also a recent winner of the Women of the Future (Media) award sponsored by Aviva, and is a previous Music Week 30 Under 30 rising star.

George joins Fnatic following an extensive career with Beko, leading global brand management and partnerships where he spearheaded the Beko #EatLikeAPro campaign with FC Barcelona and UNICEF, which received a series of international industry awards. As Fnatic continues to secure notable, global brand partnerships, George’s prior experience of working with iconic brands and major sports teams brings a strong, knowledgeable perspective to the organisation. With the increased interest of non-endemic brands looking to partner with esports or gaming organisations, George offers an experienced outlook to the table.

“In a young industry and community such as gaming, there are many opportunities to differentiate,” continued Mathews. “At Fnatic, we’re utilising our talent to continue creating a competitive advantage among the biggest brand holders in esports, music and entertainment. Each new hire supports our brand’s larger mission of seeking out, leveling up and amplifying performance-led creators, players and brands for the years to come.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fnatic Announces the Appointment of New Chairman, Lucien Boyer

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