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Spain: A new bull market?

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Ruben-Loeches Spain: A new bull market?Reading Time: 3 minutes

Spain is an increasingly attractive market for operators and suppliers alike; with bright forecasts for the market’s future following its regulation in 2012. We sit down with Ruben Loeches, CMO at R. Franco Group, Spain’s most established gaming company, to get the lowdown on the market they dominate.

Spain is touted by some as the industry’s latest bull market – as Spain’s most established gaming company, what’s your take on the market’s development so far?

Spain’s current expansion is unprecedented; we’re seeing a 20.10% increase in terms of GGR, mostly due to the ever-growing popularity of sports betting online, which is currently above 25% in GGR.

Of course, there’s an increase in new customers, but we’re also seeing an exponential trend of players becoming ambassadors for the transition to online, which is in turn the catalyst for a very interesting multiplier effect within their own social circles, with more of their friends signing up to the digital world as a consequence. This is definitely indicative of the new generation of players getting involved in iGaming – and represents fantastic potential beyond the traditional bastion of sports betting.

Plenty of supports suggest that there is room for further growth here, where do the opportunities lie in Spain for operators?

In my view – the future of gaming is all about omnichannel. None more so than in Spain, The ability to bridge the retail and digital environment is by far the greatest opportunity in regulated markets, and one that every operator should be focusing on.
Companies that already have an established retail presence hold a great advantage here as it gives the proposition of choice to the player in whether they interact with their brand of choice online or offline, and ensures they are always present as part of the customer journey. Tie this in the with the opportunity to promote your brand through the activation of sponsorships, more and more potential customers will be open to getting involved in sports betting.

How will the ban on advertising affect the way the Spanish gaming sector does business? how do you expect to overcome these regulatory tailwinds? Do measures need to be put in place to mitigate this risk?

Given the Spanish passion for sport and gaming, and everything that comes with it, there will always be opportunity. Of course, these regulatory tailwinds will certainly necessitate operators and suppliers to rethink their strategies.

For us, we would suggest a measured approach, think much more where you invest your money, be much more strict with the monitoring of your metrics and in the analysis of your traffic sources, and above all, give much more value of the leads that you can get or have achieved in the different phases of a client’s life (acquisition, conversion, retention and reactivation).

Of course, the government’s regulatory obstacles will stifle growth, but with every challenge comes opportunity, and as long as resources are shifted to place more emphasis on acquisition – then risks can be easily mitigated.

R. Franco was one of the first platform suppliers to go live in Colombia once the market opened, what other opportunities do you see for LatAm, and how does being Spain’s most famous gaming company help?

The Latino world lives and breathes sport like no other. Our habits in Spain are very similar and this is represented in the way we both bet, and for us – Latin America will always be our secondary region to operate. The learning curve we’ve acquired in all these years allows us to implement processes, methodologies and strategies that fit the market perfectly. The cost saving benefits here for us over nearly any competitor from outside of this world are immense, as we avoid the loss of budget in unnecessary marketing campaigns that others would have to do to reach a market where there is little knowledge or experience.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spain: A new bull market?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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APE Supports “Earth Hour” For A Second Successive Year

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APE-earth-hour-2020 APE Supports “Earth Hour” For A Second Successive Year
APE-earth-hour-2020-1 APE Supports “Earth Hour” For A Second Successive YearReading Time: < 1 minute

 

Asia Pioneer Entertainment Holdings Limited has pledged to support the largest global environmental movement event – “Earth Hour” by turning off all unnecessary power and lights at 8:30p.m. on 28th Mar, 2020. It is the second year in a row that APE has joined this meaningful event.

The “Earth Hour” event was started by World Wildlife Fund (WWF) since 2007. Until now, more than 180 countries participate on this event every year. Thousands of landmarks across the world, including the Eiffel Tower, Sydney Opera House, Tower Bridge, etc., switch off the lights to raise the importance of protecting the nature. Ever since APE joined this symbolic “lights-out” event in Mar 2019, they have also taken a series of other measures such as decreasing the waste of paper and water. The Company is determined to take more actions in the future that will contribute to making the environment better.

“We received great support from our staff on last year’s event, besides turning off the unnecessary energy in the office, some of our team’s families also joined the event by switching off the lights at their own homes. This is the second year that APE participates at the “Earth Hour” event and we want to express APE’s commitment on providing a better environment by joining this event, and we encourage our staff and their family to join this event, like they did last year.” said Mr. Herman Ng, Chief Executive Officer and Executive Director of APE.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: APE Supports “Earth Hour” For A Second Successive Year

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SIS moves into hibernation mode

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businessman-4929680_1280 SIS moves into hibernation mode
businessman-4929680_1280-1 SIS moves into hibernation modeReading Time: < 1 minute

 

SIS (Sports Information Services) has today announced the move to close down all non-essential services and to furlough a significant number of staff effective immediately.

With the suspension of almost all live racing worldwide and the closure of a significant number of worldwide retail betting outlets, SIS has taken this action to protect its long term future and to be ready for the resumption of normal service for customers and partners when it becomes appropriate.

In this interim period, SIS continues to supply online content to operators while that content is live. All services to retail operators will be suspended.

Richard Ames, CEO of SIS, said: “SIS is moving into an interim period of hibernation in these extraordinary times. I am pleased to be able to confirm that our intention is to come back just as strongly as before and to be back up and running to serve the needs of our customers as soon as live racing content returns to action.

“We are taking this action to protect the business and to preserve the jobs of our hard-working team. I thank each of them for their fantastic commitment to continuing to service our content partners and customers throughout the last challenging weeks and look forward to welcoming them back into the business as soon as possible.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SIS moves into hibernation mode

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Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play

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betzest-pragmatic Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play
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Online Casino and Sportsbook  Betzest2122 Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play announced a new partnership with leading  casino provider Pragmatic Play.

The agreement comprises Pragmatic Play’s full collection of casino games, including highly innovative and entertaining online slots such as Wolf Gold, Da Vinci’s Treasure, Peking Luck, Extra Juicy, Madame Destiny, Dance Party, The Wild Machine, Aztec Bonanza, Golden Beauty and many more.

Online casino and sportsbook Betzest continues increasing its operations since its launch in July 2018. Betzest is quickly becoming one of world’s leading online gambling company offering high class casino games, sports betting, virtual sports, e-sports and Live casino.

Marius Filip, Founder/CMO at Betzest, said:  After the launch of MGA license, we are thrilled to conclude another partnership with leading casino provider Pragmatic Play.

We are always looking to improve the Betzest2122-1 Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play Casino product for our players and we trust that their highly innovative and entertaining slot games will play an important part in making Betzest2122-2 Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play this year’s leading casino operator. We’ve had an extremely fruitful 2020 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.”

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are excited to see our videoslot collection integrated with Betzest. The casino operator experienced visible growth lately, and offer expansion is the wisest move to stand out even more in this very busy market. With acclaimed titles such as Wolf Gold or Da Vinci’s Treasure, our videoslots will definitely live up to the expectations, as we always strive to provide outstanding products, growing our portfolio with 4 games each month.”

 

About Betzest

Betzest is your leading premier Online Casino and Sportsbook operator run by a team of experienced i-gaming experts.

Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming company.

Betzest is offering unrivalled sports betting and casino games experience now under reputable MGA license. The company operations continue to expand in variety of markets and online gambling verticals such as Live Betting, Live Casino , Virtual Sports and e-Sports. Betzest boasts its robust and multi-functional online sports betting & Casino operating on SportingTech platform. Today Betzest has more than 60 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top gaming providers.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play

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