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Q&A with Phil Parry CEO of Iforium

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As the CEEGC gets underway today, our Lead Stage Sponsor, Phil Parry, CEO of Iforium, sits down with us to talk through his plans for the CEE Gaming scene and the importance of responsible aggregation.

What are you looking forward to at CEEGC?

We’re great fans of the CEEGC – it’s one of the must-attend gaming conferences on the Central and Eastern European calendar – and we’ve been proud attendees since its launch in 2016.

We’re delighted to be a sponsor, and we see it as a great opportunity to catch up with our partners as well as making new friends. We’ve enjoyed every year immensely and are looking forward to progressing with our on-going partnership discussions as well as catching up with the latest in CEE’s fast-developing regulatory environment.

What lies ahead for the CEE Gaming scene?

Central and Eastern Europe is a very exciting growth region for us. We’re already live with several operators here and see it as a great place to be doing business.

Slovakia and the 16 German Länder will likely occupy the headlines in the months ahead as everyone waits for their markets to go live and decide on a sustainable regulatory framework.

We’ve had fantastic success in CEE on behalf of our operator partners; ensuring stringent regulatory compliance while delivering a seamless player experience is always a balancing act; and one which we do best given our experience as one of the industry’s leading aggregators.

Each market has different regulatory requirements, and the challenge for operators is to ensure they can be compliant in each jurisdiction they are active in, while offering games from the industry’s most popular content providers and the best value proposition for players – which we do for them.

What innovation will capture the most attention in 2019?

While there’s plenty of noise around blockchain, aggregated jackpots, and split screen game play to name a few trends – a lot of this risks being window dressing. For us, it’s all about data, the processing of data and the player personalisation and communications that follow – those who master this will be the ones to watch.

At Iforium, we’ve worked hard over the last year on our event driven architecture to provide a real time data stream of player behavior for our operators. Introduce and apply machine learning on top and you’re onto a winner.

What can CEE aggregators do to better improve the process between regulators and content providers?

It goes without saying that today’s environment is a million miles away from the regulatory wild west of the early 2000s. With such a developed environment that we see now, the challenge for today’s operators is to identify the markets that are profitable while finding ways to negotiate the complex web of rules and specifications required of them at every turn.

In Iforium’s case, our Gameflex platform acts as a bridge between multiple content providers. As the middleman, we ensure this is ‘sanitised’ in that all content meets the regulatory demands of whichever market it is required to operate in. Where appropriate, we also overlay our regulatory solution specific to the jurisdiction and local requirements needed to operate. Looking to the future; I believe this will be expected of every aggregator – taking such solutions from ‘nice-to-have’ to a ‘must-have’ requirement to operate.

Any lessons learned that you’d like to share with others?

For operators, each time they enter a new CEE market or there’s a new regulatory change, the key is having a system – an architecture that can permit that change. What we’ve been doing over several years is trying to take a level of control over all these different elements involved in multiple platforms and content providers who are all trying to solve the same problem.

As an aggregator, our objective and our belief is that we can provide a significant level of control over that process by innovating on our own platform. This is compelling for our suppliers and our operator partners, because Iforium and its systems can deliver in line with the complex network of regulations we see emerging across CEE today.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Q&A with Phil Parry CEO of Iforium

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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