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Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

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14-7 Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce HoldingReading Time: 4 minutes

 

A premium automotive brand Mercedes-Benz announced the start of the Most Valuable Fan campaign aimed at Russian esports fans. As part of the campaign, a national fan competition will take place throughout August, September and October, culminating at a special event in Moscow during ESL One Hamburg 2019 playoffs. Following the outcome of the vote among the esports community and members of the jury, the chosen fan will receive the title of the Most Valuable Fan and a Mercedes-Benz A-Сlass vehicle.

This partnership between Mercedes-Benz, Publicis Sport & Entertainment, and ESforce holding is a continuation of the brand’s devotion to creating unforgettable experiences for both fans and the players. In 2016, Mercedes-Benz became a partner of ESL, founding the Most Valuable Player campaign taking place for the second consecutive year. As per 2019, viewers and members of the expert community have helped award the best ESL tournaments players with 5 automobiles worth a total of €250 000. Virtus.pro (a member of ESforce holding) players have won this award three times: Alexei Solo Berezin was the MVP of ESL One Hamburg 2017, Vladimir RodjER Nikogosyan and Vladimir No[o]ne Minenko became MVPs of ESL One Katowice and ESL One Birmingham in 2018.

“The Russian esports community is among the most engaged and active communities in the world, — says Mercedes-Benz Press Office. — However, the fans’ devotion to their favorite disciplines, teams or tournaments is rarely rewarded. We want to say “thank you” to all the fans who travel long hours to visit their favorite tournaments, meet their favorite teams in airports, prepare banners and touching gifts for their idols, share their hobby with their friends and do everything in their power to help esports grow. We hope that the Most Valuable Fan campaign will help elevate esports fan culture to a new level. We are happy to begin our first esports partnership in Russia with the fans themselves!”

To enter the raffle, one needs to register at http://mbmvf.cybersport.ru website, record a video of 5 minutes or less in which fans would talk about their experience supporting esports, fill in a form, and pass moderation. All citizens of Russia who are 18 or older and have a driver’s license may take part in the contest. With support the fan community and esports celebrity jury consisting of renowned journalists, casters, and fans, the brand will choose three finalists. They will then receive a ticket to the event’s grand finale — a closed award ceremony in Moscow. The event will take place in Yota Arena during ESL One Hamburg 2019 final stage.

“We consider this one of the most important esports projects of the year, its importance for the gaming community and the market as a whole is undeniable. We are certain this campaign will gain a lot of traction on the international market, even though it is being implemented on the territory of Russia. Mercedes expands the horizons and pushes esports to a whole new level. We are happy to be a part of this project. Let the best fan win!” — says Sergey Barkhudaryan, Head of Publicis Sport & Entertainment.

“Mercedes-Benz arrival to the Russian esports market is a clear signal for the community and the industry as a whole. The “Most Valuable Fan” project shows how involved Russian esports audience is on the international level, how much its activity and engagement into their idols’ life is evident on the worldwide scale. We are happy to partner with Mercedes, and we are sure that it is just one step further in a series of large-scale campaigns to reward the fans for their passion for esports, loyalty and compassion to their favorite teams and tournaments,” — says Alexander Kim, ESforce Holding Commercial Director.

More details at http://mbmvf.cybersport.ru.

 

Mercedes-Benz Russia AO is a Russian company, a subsidiary of Daimler Group. Daimler AG (Daimler-Benz AG in 1994) was the first foreign automotive company to establish a subsidiary AOZT Mercedes-Benz Avtomobili in the territory of the Russian Federation on December 8, 1994. Mercedes-Benz Russia AO is the only official importer of Mercedes-Benz cars and vans, as well as smart cars in Russia.

In 2013 the company launched production of Mercedes-Benz Sprinter Classic vans at the GAZ plant in Nizhny Novgorod, as well as diesel engines for them in Yaroslavl. In 2018 the company became the leader in the automotive premium segment in Russia for the sixth time running. On April, 3 2019 the gala opening of the production plant for Mercedes-Benz cars in the Moscow region took place.

2019 is an anniversary year for Mercedes-Benz: the brand celebrates 125 years long brand history in Russia.

Publicis Sport & Entertainment is the sports marketing division of Publicis Groupe, headquartered in London. Unit provides clients with full-service support of the whole Groupe but specializing in the sports industry: from strategy and creativity to media, sponsorship of sports events and licensing. Unit operates in all major international markets and provides its services to major global brands: P&G, Mercedes, Heineken, Samsung, Mondelez, Gazprom Neft, Coty, Duracell, EA, etc. As well as sport right holders: FIFA, NBA, Zenit, Russian Premier League, IOC, etc.

ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PLANETWIN365 CUSTOMER SUPPORT IS DECLARED THE BEST IN GAMING INDUSTRY

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Francesco_Gaziano_CMO_and_Country_Manager_Italy_SKS365 PLANETWIN365 CUSTOMER SUPPORT IS DECLARED THE BEST IN GAMING INDUSTRYReading Time: < 1 minute

 

On 8 November the industry experts have gathered in Milan for the 2nd edition of European Gaming Congress, where they decided the winners in the 26 categories of the inaugural SEG (Southern European Gaming) Awards. Planetwin365 won two awards, one for Best Customer Support in Casino 2019 and the other for Best Customer Support in Sports Betting 2019.

The SEG Awards rewards both B2C operators and B2B providers for their commitment in Southern Europe, with categories ranging from customer service to social responsibility, future thinking, and development in all verticals of the industry.

We are really proud of the recognition we received at SEG Awards, that demonstrates the power of our customer-oriented strategy – said Anniina Rantala, Commercial Director Online – It also represents a further motivation to go on working hard in order to be always the best in class for customer service not only in our industry but across all industries“.

The 2019 Awards is part of European Gaming Congress, which is a huge international event that brings together industry experts, regulators, operators and service providers from all across Europe in order to discuss burning issues some of the markets are facing when dealing with compliance in licensing, operation and marketing.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PLANETWIN365 CUSTOMER SUPPORT IS DECLARED THE BEST IN GAMING INDUSTRY

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Zitro to Offer Training Session at SAGSE 2019 with Collaboration of the University of Palermo

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9-8 Zitro to Offer Training Session at SAGSE 2019 with Collaboration of the University of PalermoReading Time: < 1 minute

 

Zitro University is going to offer a new edition of its training event at SAGSE 2019 with the collaboration of the University of Palermo, one of the most prestigious universities in Latin America.

“This year we have chosen a different way to collaborate with SAGSE and show the casino operators our commitment with the Latin American region. After the extensive product presentation we made during the Zitro Experience Argentina in April, we believed that, on this occasion, the best way to add value to our customers was by contributing to creating at SAGSE a space for reflection on the future of the industry, which has to take into account the changes in consumer tastes and the abundant entertainment offer that comes hand in hand with new technologies,” Sebastián Salat, CEO of Zitro said.

“The University of Palermo and Zitro are united by the firm conviction that continuous training is an essential tool to face the changes that occur, at a speed every time more vertiginous, in all areas of our lives, and, of course, also in the gaming industry. We thank Zitro for inviting us to its Zitro University, and, above all, for continuing to promote this type of training events, so necessary in such a rapidly changing world,” Patricio O’Gorman, professor at the University of Palermo said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zitro to Offer Training Session at SAGSE 2019 with Collaboration of the University of Palermo

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‘Century Siege: TD Battles’ Going Live

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century-siege ‘Century Siege: TD Battles’ Going LiveReading Time: 2 minutes

 

Synergizing ‘Card Battlers’ with Tower Defense, MOBAs, and Mythology!

Goober Games, in collaboration with Stepico, announced that their ambitious PvP title, ​Century Siege ​, will be launching globally on November 20th, 2019, after spending several months in Soft Launch. “With Century Siege we originally set out to follow the road paved by Clash Royale. But we soon realized that this pathwas well-worn and, by listening to our community, we decided that the only way to stand-out was to take risks and differentiate” – ​Benjamin Andre, Project Director and Lead Design ​.

Through this planned progression of tweaks, optimizations, and feature additions, the dust has officially settled; leaving Century Siege with the ability to stand on its own two feet, with a face all its own. ​Yes​, it has the ‘Elixer’ and ‘Card’ (Summon) mechanics that have become genre-staples; but it also has many tricks up its sleeve that add a much deeper level of Strategy.

An Offensive Tower class called ‘ ​Spawners ​’ that create a constant stream of friendly units that travel down the lane to assault the Opponent.

Players also choose a ​‘General’ ​, each with their own Special Abilities, that will lead the troops in battle. With Abraham Lincoln, lay waste to enemies with a barrage of cannonfire. Or, select Ghenghis Khan and assault the opponent’s Crystals with hordes of Mongolian Archers.

Once an Enemy Crystal is destroyed, ​‘Rift Creeps’ ​ of the player’s choosing (Minotaurs, Werewolves, Zombies, etc) will begin to rush that lane in a fashion that ​MOBA ​ fans will be familiar with (they even drop gold!).

These features coalesce into an engaging ‘Tug-of-War’ experience that succeeds in its quest to be different. If that was all that was to be said, it would already be enough to recommend giving Century Siege a shot. But, the personality and the ​World ​ that the game creates through its subtexts of Time Travel, Mythology, and historical figures, place Century Siege in a position to be considered one of the most unique ‘Tower Defense’ games released into the Mobile App Market.

Given that the team already has plans for a Single-Player mode or standalone TD game, it is apparent that there is certainly a lot of room for exploration within the world of Century Siege; and we are excited to see which paths this community will travel down. Take a look for yourself on November 20th, available for free on the Google Play and App Stores.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ‘Century Siege: TD Battles’ Going Live

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