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Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

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14-7 Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce HoldingReading Time: 4 minutes

 

A premium automotive brand Mercedes-Benz announced the start of the Most Valuable Fan campaign aimed at Russian esports fans. As part of the campaign, a national fan competition will take place throughout August, September and October, culminating at a special event in Moscow during ESL One Hamburg 2019 playoffs. Following the outcome of the vote among the esports community and members of the jury, the chosen fan will receive the title of the Most Valuable Fan and a Mercedes-Benz A-Сlass vehicle.

This partnership between Mercedes-Benz, Publicis Sport & Entertainment, and ESforce holding is a continuation of the brand’s devotion to creating unforgettable experiences for both fans and the players. In 2016, Mercedes-Benz became a partner of ESL, founding the Most Valuable Player campaign taking place for the second consecutive year. As per 2019, viewers and members of the expert community have helped award the best ESL tournaments players with 5 automobiles worth a total of €250 000. Virtus.pro (a member of ESforce holding) players have won this award three times: Alexei Solo Berezin was the MVP of ESL One Hamburg 2017, Vladimir RodjER Nikogosyan and Vladimir No[o]ne Minenko became MVPs of ESL One Katowice and ESL One Birmingham in 2018.

“The Russian esports community is among the most engaged and active communities in the world, — says Mercedes-Benz Press Office. — However, the fans’ devotion to their favorite disciplines, teams or tournaments is rarely rewarded. We want to say “thank you” to all the fans who travel long hours to visit their favorite tournaments, meet their favorite teams in airports, prepare banners and touching gifts for their idols, share their hobby with their friends and do everything in their power to help esports grow. We hope that the Most Valuable Fan campaign will help elevate esports fan culture to a new level. We are happy to begin our first esports partnership in Russia with the fans themselves!”

To enter the raffle, one needs to register at http://mbmvf.cybersport.ru website, record a video of 5 minutes or less in which fans would talk about their experience supporting esports, fill in a form, and pass moderation. All citizens of Russia who are 18 or older and have a driver’s license may take part in the contest. With support the fan community and esports celebrity jury consisting of renowned journalists, casters, and fans, the brand will choose three finalists. They will then receive a ticket to the event’s grand finale — a closed award ceremony in Moscow. The event will take place in Yota Arena during ESL One Hamburg 2019 final stage.

“We consider this one of the most important esports projects of the year, its importance for the gaming community and the market as a whole is undeniable. We are certain this campaign will gain a lot of traction on the international market, even though it is being implemented on the territory of Russia. Mercedes expands the horizons and pushes esports to a whole new level. We are happy to be a part of this project. Let the best fan win!” — says Sergey Barkhudaryan, Head of Publicis Sport & Entertainment.

“Mercedes-Benz arrival to the Russian esports market is a clear signal for the community and the industry as a whole. The “Most Valuable Fan” project shows how involved Russian esports audience is on the international level, how much its activity and engagement into their idols’ life is evident on the worldwide scale. We are happy to partner with Mercedes, and we are sure that it is just one step further in a series of large-scale campaigns to reward the fans for their passion for esports, loyalty and compassion to their favorite teams and tournaments,” — says Alexander Kim, ESforce Holding Commercial Director.

More details at http://mbmvf.cybersport.ru.

 

Mercedes-Benz Russia AO is a Russian company, a subsidiary of Daimler Group. Daimler AG (Daimler-Benz AG in 1994) was the first foreign automotive company to establish a subsidiary AOZT Mercedes-Benz Avtomobili in the territory of the Russian Federation on December 8, 1994. Mercedes-Benz Russia AO is the only official importer of Mercedes-Benz cars and vans, as well as smart cars in Russia.

In 2013 the company launched production of Mercedes-Benz Sprinter Classic vans at the GAZ plant in Nizhny Novgorod, as well as diesel engines for them in Yaroslavl. In 2018 the company became the leader in the automotive premium segment in Russia for the sixth time running. On April, 3 2019 the gala opening of the production plant for Mercedes-Benz cars in the Moscow region took place.

2019 is an anniversary year for Mercedes-Benz: the brand celebrates 125 years long brand history in Russia.

Publicis Sport & Entertainment is the sports marketing division of Publicis Groupe, headquartered in London. Unit provides clients with full-service support of the whole Groupe but specializing in the sports industry: from strategy and creativity to media, sponsorship of sports events and licensing. Unit operates in all major international markets and provides its services to major global brands: P&G, Mercedes, Heineken, Samsung, Mondelez, Gazprom Neft, Coty, Duracell, EA, etc. As well as sport right holders: FIFA, NBA, Zenit, Russian Premier League, IOC, etc.

ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AvatarUX’s latest release PopRocks™ bursts on to the scene

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AvatarUX’s-latest-release-PopRocks™-bursts-on-to-the-scene AvatarUX’s latest release PopRocks™ bursts on to the scene
AvatarUX’s-latest-release-PopRocks™-bursts-on-to-the-scene-1 AvatarUX’s latest release PopRocks™ bursts on to the sceneReading Time: 2 minutes

 

Cutting-edge game developer’s new title in partnership with Yggdrasil features innovative PopWins2122-2 AvatarUX’s latest release PopRocks™ bursts on to the scene mechanics

Games design studio AvatarUX is back with a bang to deliver its latest video slot, PopRocks2122-3 AvatarUX’s latest release PopRocks™ bursts on to the scene, the debut title in its PopWins2122-4 AvatarUX’s latest release PopRocks™ bursts on to the scene series and the second in its partnership with Yggdrasil and the YG Masters programme.

With up to 33,614 ways to win, this awesome game is ready to take the gaming sector by storm.

The second release from the rising star, AvatarUX’s PopRocks2122-5 AvatarUX’s latest release PopRocks™ bursts on to the scene unleashes mystical gems with arcane powers that pop and multiply, expanding to a maximum win potential of 72,188x bet.

PopRocks2122-6 AvatarUX’s latest release PopRocks™ bursts on to the scene is the first game to use the innovative new PopWins2122-7 AvatarUX’s latest release PopRocks™ bursts on to the scene mechanics, where winning symbols ‘pop’ and are replaced with two new symbols and expanding reels, giving players the chance of epic wins.

AvatarUX is an original partner studio of the YG Masters programme which allows independent studios to develop content on Yggdrasil’s platform and in partnership with the supplier. PopRocks2122-8 AvatarUX’s latest release PopRocks™ bursts on to the scene is AvatarUX’s second title launched through the partnership, following the successful release of Lilith’s Inferno last year.

Marcus Honney, Managing Director at AvatarUX, said: “We’re thrilled to announce the release of PopRocks2122-9 AvatarUX’s latest release PopRocks™ bursts on to the scene, the first title featuring our innovative PopWins2122-10 AvatarUX’s latest release PopRocks™ bursts on to the scene mechanics.

“Immersive gameplay, cutting-edge design and bringing excitement to the market is what we pride ourselves on, and with its state-of-the-art technology, PopRocks2122-11 AvatarUX’s latest release PopRocks™ bursts on to the scene is a fantastic addition to any offering and is sure to keep players coming back for more.

Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said: “Our YG Masters programme adds significant business strategy value for our connected partners, and this innovative new title from AvatarUX perfectly showcases our aim to enhance our existing portfolio with innovative quality content from third-party studios.”

Yggdrasil’s YG Masters programme has recently been updated to form an integral part of the supplier’s new business division, Yggdrasil Franchise, which further cements its position as a global publisher of casino content through IP licensing.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: AvatarUX’s latest release PopRocks™ bursts on to the scene

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RESTARTING THE SPORTS BETTING INDUSTRY, a hot topic at #MBGS2020VE

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RESTARTING-THE-SPORTS-BETTING-INDUSTRY-MBGS2020VE RESTARTING THE SPORTS BETTING INDUSTRY, a hot topic at #MBGS2020VE
RESTARTING-THE-SPORTS-BETTING-INDUSTRY-MBGS2020VE-1 RESTARTING THE SPORTS BETTING INDUSTRY, a hot topic at #MBGS2020VEReading Time: 2 minutes

 

Virtual conference addresses a vital topic of the sports betting industry on the 7th of May.

We have put together a lineup of sports betting industry experts who will join the opening panel discussion at our first virtual conference this year which will take place on the 7th of May.

You can register on this link to save your seat (no travel needed, you can attend from the comfort of your home or office)

PLEASE NOTE: If you are already a registered delegate of MARE BALTICUM Gaming Summit, you don’t have to purchase a new ticket!

Worldwide disruption of the sports events due to COVID-19 is playing a major role in the halt of the sports betting industry. Restarting the industry will not be easy and we certainly can’t get back and see the same results as we did at the end of 2019. We are speaking here about the classic sports betting industry as virtual sports, eSports, social gaming have now become very popular.

The panel discussion will be joined by Domenico Mazzola (Commercial Director at Altenar), Jakub Myszkorowski (Chief Commercial Officer at STATSCORE), Chris Nikolopoulos (CCO at BETBY) and Sergio Stankovic (Sales Director at SBTech), and will be moderated by Jaka Repanšek (Media and Gaming Expert).

As mentioned above the virtual edition of #MBGS2020VE will be held on the 7th of May and will gather 300 gambling industry professionals who can attend virtually from their internet browser. The gathering will allow virtual delegates to network at virtual tables in the virtual deal room and conduct 1 on 1 meetings with their prospects/clients/partners.

Register here

For further inquiries about the 2020 edition of CEEGC and CEEG Awards, speaking/attending/sponsoring options, make sure to send an e-mail to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

Among the supporters of the conference, you will also find Square in the Air as a strategic partner, and leading media outlets such as Online Casino Reports, CalvinaAyre.com, Focus Gaming News, Gioco News, iGaming Business, iGamingCalendar.com, Gambling Insider, InterGame, Global Legal Group, FortunaWeb, Commission Magazine, Slotegrator and much more.

Visit www.virtualedition.marebalticumgaming.com for more details!

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

MARE BALTICUM Gaming Summit Live and BSG Awards

Information about the live edition of the conference and BSG Awards, which will be held on the 6th of August, will be announced at a later stage. The online voting stage for BSG Awards 2020 has been stopped and will be reset in order to allow all participants to focus on different matters.

A new online voting stage will be started between 1 and 30 June. Further information will be released in the upcoming weeks.

MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit & Awards offers the opportunity for both new companies and veterans, to learn about industry insights and compliance update, while also being part of a group that is at the forefront of the gambling industry in Lithuania, Latvia, Estonia, Sweden, Denmark, and also from the DACH region.

The Summit approaches all regulatory and compliance related aspects of the mentioned markets and also highlights some trending topics of the gambling industry.

For more details visit www.marebalticumgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RESTARTING THE SPORTS BETTING INDUSTRY, a hot topic at #MBGS2020VE

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How to Make SMS Casino Deposit?

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texting-1490691_1280 How to Make SMS Casino Deposit?
texting-1490691_1280-1 How to Make SMS Casino Deposit?Reading Time: 3 minutes

Mobile phones have become an irreplaceable part of our lives. Can we even imagine a life without them? In 1996, only 16% of households in the United Kingdom had a mobile phone, while in 2016 that number was 95%. Considering that nowadays most households have more than one smartphone, the numbers get even more impressive. Mobile phones affected not only our lifestyle, but many industries as well, and the casino industry is no exception. With the mobile casino industry on the rise, more and more players rely on a reliable sources of online gambling info to experience the thrill of a spinning roulette or the excitement of having the final hand in poker. This payment method is very convenient, safe and easy to use, so no wonder it is taking up the casino industry by the storm.

 

What is Pay by SMS? 

Pay by SMS is a payment method that is becoming widely accepted in online casinos. By sending an SMS from their mobile phones, players can deposit funds to their casino account, without using credit cards, eWallets or vouchers. The amount deposited is either deducted from their pay-as-you-go balance or added to their monthly bill.

How to Make a Deposit in a Pay by SMS Casino?

Casinos that accept Pay by SMS are widely present all over Ireland and the UK, as local teleoperators offer this service. In case your phone operator is not enabling you to make such a transaction, you can always use apps that act as a mobile payment method. Players who use apps will sometimes have to connect their credit card to the app as in most cases it won’t be possible to subtract the deposited amount from your phone.

Some of the popular apps used for SMS deposits are Boku, PayZone, Payforit, and Zimpler. Many of these apps are regulated by the FCA, so players shouldn’t have difficulties in finding a reliable app for smooth SMS transactions.

Step by Step SMS Deposit guide

Making a casino deposit via SMS can be significantly different than depositing by using traditional methods.

  • Find a casino. First and foremost, the player has to find an online casino that supports this payment method by taking a closer look at their banking section. Usually one can find out the accepted payment methods before the registration by checking the website for more details or by contacting customer support.
  • Choose the SMS payment method. Once you have registered with the online casino, go to the deposit section and find the method of your choice. Enter the amount you want to deposit.
  • Type your phone number. You will have to enter your phone number, and don’t even try to mess with other phone numbers, as the deposit won’t be successful.
  • Approve the transaction. This step may be different for different teleoperators or casinos. In most cases, you will have to enter a PIN, a code sent via SMS, or approve the transaction directly in the app.

This may seem complicated, but all the player has to do is follow the steps and not skip any of them.

Is Pay by SMS Safe and Reliable?

Pay by SMS is as reliable as any other online payment method. However, it tends to be a lot safer as you never have to give your credit card details to the third party. This is especially important for players who like to play with different casinos and try out new brands on the market. The only time one has to give credit card information is when funding the SMS pay app.

Pay by SMS is also very fast. The transactions are executed almost immediately. In comparison, the bank wire transfer may take up to 48 hours. Even though players might encounter some small fees when using pay by SMS, these are still not as high as with eWallets.

The only downside of pay by SMS is that players are not able to make a withdrawal by using this method. The main reason for this is that the technology used is simply not meant for receiving money. Most good online casinos will still offer a great number of safe alternatives that can be used to withdraw the winnings and enjoy.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: How to Make SMS Casino Deposit?

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