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Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

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14-7 Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce HoldingReading Time: 4 minutes

 

A premium automotive brand Mercedes-Benz announced the start of the Most Valuable Fan campaign aimed at Russian esports fans. As part of the campaign, a national fan competition will take place throughout August, September and October, culminating at a special event in Moscow during ESL One Hamburg 2019 playoffs. Following the outcome of the vote among the esports community and members of the jury, the chosen fan will receive the title of the Most Valuable Fan and a Mercedes-Benz A-Сlass vehicle.

This partnership between Mercedes-Benz, Publicis Sport & Entertainment, and ESforce holding is a continuation of the brand’s devotion to creating unforgettable experiences for both fans and the players. In 2016, Mercedes-Benz became a partner of ESL, founding the Most Valuable Player campaign taking place for the second consecutive year. As per 2019, viewers and members of the expert community have helped award the best ESL tournaments players with 5 automobiles worth a total of €250 000. Virtus.pro (a member of ESforce holding) players have won this award three times: Alexei Solo Berezin was the MVP of ESL One Hamburg 2017, Vladimir RodjER Nikogosyan and Vladimir No[o]ne Minenko became MVPs of ESL One Katowice and ESL One Birmingham in 2018.

“The Russian esports community is among the most engaged and active communities in the world, — says Mercedes-Benz Press Office. — However, the fans’ devotion to their favorite disciplines, teams or tournaments is rarely rewarded. We want to say “thank you” to all the fans who travel long hours to visit their favorite tournaments, meet their favorite teams in airports, prepare banners and touching gifts for their idols, share their hobby with their friends and do everything in their power to help esports grow. We hope that the Most Valuable Fan campaign will help elevate esports fan culture to a new level. We are happy to begin our first esports partnership in Russia with the fans themselves!”

To enter the raffle, one needs to register at http://mbmvf.cybersport.ru website, record a video of 5 minutes or less in which fans would talk about their experience supporting esports, fill in a form, and pass moderation. All citizens of Russia who are 18 or older and have a driver’s license may take part in the contest. With support the fan community and esports celebrity jury consisting of renowned journalists, casters, and fans, the brand will choose three finalists. They will then receive a ticket to the event’s grand finale — a closed award ceremony in Moscow. The event will take place in Yota Arena during ESL One Hamburg 2019 final stage.

“We consider this one of the most important esports projects of the year, its importance for the gaming community and the market as a whole is undeniable. We are certain this campaign will gain a lot of traction on the international market, even though it is being implemented on the territory of Russia. Mercedes expands the horizons and pushes esports to a whole new level. We are happy to be a part of this project. Let the best fan win!” — says Sergey Barkhudaryan, Head of Publicis Sport & Entertainment.

“Mercedes-Benz arrival to the Russian esports market is a clear signal for the community and the industry as a whole. The “Most Valuable Fan” project shows how involved Russian esports audience is on the international level, how much its activity and engagement into their idols’ life is evident on the worldwide scale. We are happy to partner with Mercedes, and we are sure that it is just one step further in a series of large-scale campaigns to reward the fans for their passion for esports, loyalty and compassion to their favorite teams and tournaments,” — says Alexander Kim, ESforce Holding Commercial Director.

More details at http://mbmvf.cybersport.ru.

 

Mercedes-Benz Russia AO is a Russian company, a subsidiary of Daimler Group. Daimler AG (Daimler-Benz AG in 1994) was the first foreign automotive company to establish a subsidiary AOZT Mercedes-Benz Avtomobili in the territory of the Russian Federation on December 8, 1994. Mercedes-Benz Russia AO is the only official importer of Mercedes-Benz cars and vans, as well as smart cars in Russia.

In 2013 the company launched production of Mercedes-Benz Sprinter Classic vans at the GAZ plant in Nizhny Novgorod, as well as diesel engines for them in Yaroslavl. In 2018 the company became the leader in the automotive premium segment in Russia for the sixth time running. On April, 3 2019 the gala opening of the production plant for Mercedes-Benz cars in the Moscow region took place.

2019 is an anniversary year for Mercedes-Benz: the brand celebrates 125 years long brand history in Russia.

Publicis Sport & Entertainment is the sports marketing division of Publicis Groupe, headquartered in London. Unit provides clients with full-service support of the whole Groupe but specializing in the sports industry: from strategy and creativity to media, sponsorship of sports events and licensing. Unit operates in all major international markets and provides its services to major global brands: P&G, Mercedes, Heineken, Samsung, Mondelez, Gazprom Neft, Coty, Duracell, EA, etc. As well as sport right holders: FIFA, NBA, Zenit, Russian Premier League, IOC, etc.

ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetCity Becomes the Russian Betting Partner of AS Monaco

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9-8 BetCity Becomes the Russian Betting Partner of AS MonacoReading Time: 2 minutes

 

Russian betting company BetCity has become the official exclusive Russian betting partner of AS Monaco football club for the following two seasons.

BetCity is a Russian betting company whose live sports betting platform offers the possibility to bet live on a huge variety of sports. In 2018, AS Monaco entered China with the adapted website and official accounts on 4 different platforms.

AS Monaco attracts the attention of international partners and is currently supported by Yabo Sport in the Asian region, luxury Italian brand Phillip Plein, while BetCity will become the first official regional partner in Russia, one of key markets for the club.

“We are very happy to bring the Club closer to our Russian fans through our partnership with BetCity, famous sponsor of CSKA Moscow. Russia is a key market for us, and we are convinced that this collaboration will contribute to the development and consolidation of our relationship with Russian sports lovers. AS Monaco and BetCity will take a step forward to achieve common ambitions and join forces in the digital area to provide interesting and exclusive contents for the fans. We will also bring the opportunity for BetCity clients to discover and enjoy VIP experiences on Stade Louis-II here in Monaco. It’s an exciting new adventure,” Juli Ferré Nadal, Commercial and Marketing Director of AS Monaco said.

“I hope this is the start of a lasting collaboration between AS Monaco and the sports betting company BetCity, where we aim to join our forces to add to the development and promotion of football in both countries. We are very honored to partner with AS Monaco, such a well-renowned European football club and see the interest they expressed in working with us. BetCity has long been involved in the development of Russian football in close collaboration with the popular football club PFC CSKA Moscow. The new partnership will allow us to reach the new level in today’s world football. We are convinced that AS Monaco will help us effectively accomplish the most ambitious projects and marketing-related targets,” Sergey Samsonenko, President of BetCity said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetCity Becomes the Russian Betting Partner of AS Monaco

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GES Installs Poker Jackpot and Management System at Skycity Adelaide

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8-10 GES Installs Poker Jackpot and Management System at Skycity AdelaideReading Time: 1 minute

 

Gaming Entertainment Systems has installed its Poker Jackpot and Management System at Skycity Adelaide in New Zealand. Skycity Adelaide is the first customer to use the High Hand Bonus feature which awards a fixed prize for the highest poker hand achieved during specific time periods. The players are also offered a Royal Flush Jackpot.

“GES and Skycity Adelaide have worked closely together to deliver an integrated poker management solution including jackpots, bonusing, cash game management, waitlist and tournament functionality,” Simon Witty, GES’ managing director said.

“We are delighted to be able to enhance our poker product with unique features including a Royal Flush Jackpot and High Hand Bonus, both of which have proved very popular since launch. The GES system installation was flawless and their customer support has been outstanding,” Ash Azad, Skycity Adelaide’s general manager for table games said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GES Installs Poker Jackpot and Management System at Skycity Adelaide

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BCLC to Launch Optional Budgeting Tool “PlayPlanner”

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7-8 BCLC to Launch Optional Budgeting Tool “PlayPlanner”Reading Time: 1 minute

 

BCLC is going to introduce PlayPlanner to every casino and community gaming centre in B.C. as part of its commitment to encourage positive play and informed decision-making.

PlayPlanner is an optional budgeting tool allows Encore Rewards members to set and manage daily time and money limits when playing slot or eTable games. During each playing session, players receive reminders on how they are tracking against their settings through onscreen pop-up messages.

“We’ve created PlayPlanner to make it easier for players to stay within personal limits by making decisions about time and money before gambling. We are committed to ensuring that this tool meets the needs of our players now and into the future as part of our focus on supporting healthy play,” Jamie Wiebe, BCLC Director, Player Health said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BCLC to Launch Optional Budgeting Tool “PlayPlanner”

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