Connect with us
NSoft

Latest News

Golden Rock to shake up the industry with Volatile Slot

Published

on

5-11 Golden Rock to shake up the industry with Volatile SlotReading Time: 3 minutes

 

As one of the industry’s foremost experts on game content and operational excellence following his directorship at both William Hill and Superbet, James Curwen, CEO & Founder at Golden Rock Studios, is feeling confident as the brand launches its latest slot game, Volatile Slot. At a time when playing safe bets is the strategy du jour, Golden Rock is instead focusing on big wins, customer and operator desires and how unpredictability is the “secret sauce” behind the company’s ongoing success…

Previously you worked for some big industry names, how has the journey with Golden Rock differed to your past high profile roles?
It is the first time in 30 years working as a supplier or for myself, so it has been a bit of a change. Previously I was managing large teams in multiple locations on a multitude of aspects raging from operations, VIP through to marketing. I now manage smaller teams and being so close to the product it’s been very exciting to see the progress we have made in our first year.

How has the freedom of driving your own studio offered new perspectives on the industry and is there a feeling you can help drive the future of gaming more significantly than in your previous roles?
I am focusing 100% of my attention on the games we are delivering, the previous operational experience we have is invaluable and we believe it’s our strongest competitor advantage as we have a deep understanding of both the customer and operator needs.
We are launching new games throughout Autumn and the first game is called ‘Volatile Slot’, due in September. It is volatile by name and volatile by nature. With up to 25,600 times your stake available as your biggest win and our unique ‘multiplier wild scatters’ big wins are always only a spin away.

Yourself and your founding partner, Will Mathieson, are adept at delivering blockbuster slots which change the course of the industry, how does the new title fit alongside both your past achievements in game design?
We are always innovating and looking at customer trends, we believe gamblers are more mature now and expect more from their gaming session. Our aim is to deliver those experiences and we believe ‘Volatile Slot’ has our secret sauce.

How much impetus is put into R&D of new games like this at Golden Rock and why is that important to you?
While many studios are just churning out re-skin maths with new graphics, we are totally dedicated to innovation, be that in our game concepts, our maths, our UX/UI to our features, we have spent endless hours ensuring everything is right before a game is launched. This is evident even into the way we have designed our games roadmap, which is in a unique Periodic Table format, to demonstrate that each game we release will be unique in its own right.

Golden Rock’s founders are renowned for producing cutting edge games, playability and appeal, how does an organisation like yours instil a culture of innovation: what practical steps does it need to implement?
Well, at our heart we are gamblers and we build games for people like ourselves, we want to play games that have us on the edge of our seat and have a sense of excitement and anticipation. We hire people who are as passionate as we are about the games we want to build.

With more than 20 years of land-based casino experience, where do you see the big wins taking place in online table games going into 2020?
I believe that there really has been a lack of innovation in terms of RNG table games compared to online slots. We have spent a huge amount of time exploring this area and strongly believe that we have bridged the gap with our new up and coming games Roulette X2 and Back Blackjack which both incorporate bigger wins with better odds and will both be out this year.

August saw your former employer William Hill post significant loss due to regulatory changes, where do you stand on how to achieve a balance between social responsibility and enabling business to operate in a competitive environment?
This is a difficult question as I believe that 99% of gamblers just enjoy the thrill of the ride and gambling is entertainment. Unfortunately, gambling does negatively affect some people and it is up to the operators to identify and help those customers. Not everyone that likes a drink is an alcoholic, not everyone who eats chocolate is overweight and not everyone who likes a bet is a problem gambler however I believe that the media paint it that way and the regulators are having their hand forced.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Golden Rock to shake up the industry with Volatile Slot

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Stats Perform Launches Opta Graphics, The Most Intuitive Multimedia Graphics Tool

Published

on

opta-graphics Stats Perform Launches Opta Graphics, The Most Intuitive Multimedia Graphics Tool  Stats Perform, the revolutionary leader in sports AI and data, announced the official launch of Opta Graphics, an all-encompassing multimedia graphics tool incorporating unique AI-powered data and insights that drive fan attention. Opta Graphics’ web-based platform produces world-class, data-driven visuals leveraging nearly 40 years of data collection expertise and advanced AI metrics to spark […]
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stats Perform Launches Opta Graphics, The Most Intuitive Multimedia Graphics Tool

Continue Reading

Latest News

Gambling.com Group Wins Two Writing Awards in Associated Press Sports Editors Contest

Published

on

6-2-1 Gambling.com Group Wins Two Writing Awards in Associated Press Sports Editors Contest  Gambling.com Group Plc is pleased to announce it has been honored with two national writing awards in the United States by the Associated Press Sports Editors (“APSE”). The APSE’s annual contest recognizes the best sports journalism in America and Gambling.com Group was recognized for coverage published on Gambling.com, an essential source for online gambling news and […]
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gambling.com Group Wins Two Writing Awards in Associated Press Sports Editors Contest

Continue Reading

Latest News

Announcing: The BetPhoenix Sportsbook & Casino “2020 Big Game” Grand-Prize Winner

Published

on

BetPhoenix Announcing: The BetPhoenix Sportsbook & Casino “2020 Big Game” Grand-Prize Winner  World-Class Online Sportsbook www.BetPhoenix.ag announces the winner of a Ford Mustang Ecoboost® in annual giveaway, opens the 2020 “$10K Baller Bracket” College Hoops Contest.  BetPhoenix.ag, a major online sportsbook, announced that 21|10|13 were the lucky numbers that handed Mr. D. Pham of Memphis, Tennessee, the keys to a new Mustang. After an 8-month series of giveaways, the […]
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Announcing: The BetPhoenix Sportsbook & Casino “2020 Big Game” Grand-Prize Winner

Continue Reading
Advertisement
NSoft
Advertisement

Facebook

Follow us on Twitter

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2020 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.