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Age verification tool drives a 40% increase in website traffic for gaming sites
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Gaming business, Savvygamblers, has experienced a 40% increase in website visitors following the implementation of new software to make its operation fully compliant with age verification laws.
The company owns two affiliate websites – Bigtimegamingfreeplay.com and Megawaysslotsonline.com. Both aim to drive traffic for the slot provider Big Time Gaming, and for slot providers with the Megaways license respectively. Visitors to the sites can try out the providers’ games for free.
New regulatory legislation means that even free-to-play games need to ensure robust age verification in the UK. Savvygamblers, therefore, recognized the need to make its sites fully compliant in order to future-proof its business model. The objective: prevent underage users from accessing the games, whilst maintaining a smooth and straightforward user journey for adult players.
The business brought AgeChecked on board – an online age verification specialist. AgeChecked’s system works by requiring users to verify their age using reliable evidence such as a driving license or credit card statements. Users only go through this process once. From there, they generate a single age-verified account, which can be used to access any website which signs up to the tool. When signing into their account, they gain instant access to the site in question, with no personal data stored throughout the process.
AgeChecked’s technology was implemented in July 2019 to achieve compliance with the new age verification laws, whilst maintaining a smooth and straightforward user experience.
As a result, Bigtimegamingfreeplay.com and Megawaysslotsonline.com are now fully compliant. This is achieved without collecting any personal user information, which ensures that both sites also fully adhere to GDPR regulation. What’s more, since implementing AgeChecked, the number of repeat visitors to both websites has increased by 10%.
Nigel Hall, CEO of Savvygamblers, commented: “Our users know that, after having entered their details once, all future visits to the websites will be quick and easy – hence the increase in visitor numbers. It’s been a great move for us.
“The AgeChecked team was on hand throughout the implementation to assist with any issues, and the entire transition was simple, easy to understand, stress and hassle-free. Robust compliance and improved user experience were achieved in one simple step, so I can now get on and build my business!”
For more information, please visit www.agechecked.com
About AgeChecked
AgeChecked is a service that provides online age checks for websites that sell age-restricted goods and services. The service combines many age checking methods into a single solution that is straightforward for businesses to integrate into their websites.
The service is fast and easy for consumers to use, and the wide range of age verification methods available lead to the highest age checking pass rates online.
AgeChecked is a global solution – online customers receive an age checking service that is optimised by geographic location, so merchants can meet their responsibilities wherever they do business around the globe.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Age verification tool drives a 40% increase in website traffic for gaming sites

Latest News
Fast Track releases new AI Player Churn Model
Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.
Latest News
Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
Latest News
Expanse Studios (GMGI) Obtains Croatian iGaming Certification
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
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